Social Media 2014
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My presentation to the 2013 Progress Exchange Conference
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Social Media 2014
- 3. • • • 3
- 4. “Ultimately social media is not about the tools, technology and whiz-bang things. It’s about culture and culture change.” - @ScottMonty
- 12. Before After
- 13. Fresh Ground, Inc. The old model, or one reason why marketing is flawed Megaphone Flickr image uploaded by thivierr Shared under Creative Commons Attribution-Share Alike 2.0 Generic License The Earth Taken 7 December, 1972 Apollo 17 mission Courtesy: NASA
- 14. Fresh Ground, Inc. The Reality
- 15. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 16. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 17. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 18. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 19. Fresh Ground, Inc. The Reality
- 20. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 21. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 22. Fresh Ground, Inc. The Reality Fresh Ground, Inc.
- 23. Fresh Ground, Inc. A New Model Ideate Flickr image uploaded by Caveman (Kickin' 66 with Pete Zarria) Shared under Creative Commons Attribution-No Derivative Works 2.0 Generic License Share Flickr image uploaded by Ed Yourdon Shared under Creative Commons Attribution-Share Alike 2.0 Generic License Listen Flickr image uploaded by andronicusmax Shared under Creative Commons Attribution 2.0 Generic License Change Flickr image uploaded byadam*b Shared under Creative Commons Attribution 2.0 Generic License
- 31. • • • •
- 35. Katie Paine, via “Secrets of Social Media Marketing” Chapter 15
- 36. • • • • • • • • • • “Secrets of Social Media Marketing” Chapter 15
- 37. Slide courtesy of KamiHuyse of Zoetica (@kamichat)
- 44. • •
- 49. Social media practitioners fall victim to three key ailmen This is the second of them… • SHINY OBJECT SYNDROME
- 50. • • • • • • • http://www.contentrulesbook.com/ I do some pretty egregious paraphrasing here – the book is better
- 54. http://www.forbes.com/sites/davidvinjamuri/2011/11/03/ethics-and-the-5-deadly-sins-of-social-media/
- 57. • • • •
Hinweis der Redaktion
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Not sure what that makes you…
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- It starts with SMART Objectiveshttp://overtonecomm.blogspot.com/2010/10/commonsense-social-media-measurement.htmlIn order to get results from your marketing and public relations programs, you have to have a clear vision of what you want to achieve. We call these SMART Objectives. They are:Specific: not vagueMeasurable: have numbers attached to themAttainable: Are not too easy, or too hard to achieveResults-Oriented: they are tied to business goalsTime Bound: They have a time frame by which they can be accomplishedAnother way to think of this, is by asking yourself:How many/much of X results to I hope to achieve by X date? How many, by when?Let’s look at an example of a SMART Objective…
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.
- Well, this is what you signed up for. I hope. If not, SOMEBODY’s in the wrong room, and, to be honest, I hope it’s you.