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ISAE - Vanguard Technology Social Networking Presentation

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Vanguard Technology
Vanguard Technology

This is the presentation we gave at ISAE about social networking.

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Presented by Chris Bonney VP of Client Services Vanguard Technology
 What Is Social Networking?  How Has It Affected The Association World?  How Do You Know If It’s Right For You?  How Should You Use It?
 Facebook: 90 million active users  YouTube: 100 million videos  Blog : Almost 200 million blogs  Photo: 55% of active users have uploaded  Wikipedia: 4 million articles  RSS: 39% of active users subscribe
 Insider’s view  Create transparency  Open a dialogue  Provide value  Increase credibility  Potential for viral marketing  Open up new revenue streams  Bring event experience online  Increase site “stickiness”
 Map to strategy  Pick the right partner  Little by little  Market it  Commit to long term  Unique ROI expectations
.ORG
 Membership-specific profile information , profile in one place  Integrated with AMS  Integrated with association website  Resource sharing like documents, videos, and podcasts  Blended communication with other org messaging  Tracking of member activity  No one has to sign up  Non-dues revenue, sponsorship
 Map to organizational strategy  Complement your existing marketing initiatives  Sync with existing web projects  Understand membership needs  Understand membership tolerance  Could it be a blended approach?
Designed with www.mindmeister.com
 Events  Education  File sharing  Member networking  Glossary of terms  Testimonials
 Association-specific  Strategically minded  Integrate with AMS  Modular  Priced for your usage  Sponsorship
 Web 2.0 is here to stay  Your membership expects this type of interaction online  There are many ways to address the opportunity, but it must complement your organizational strategy  Can be a blended approach  Must know what to look for in a product
 Chris Bonney  VP of Client Services  Vanguard Technology ◦ cbonney@vtcus.com ◦ 312-263-1322 x 505 ◦ www.vtcus.com
 Ben and Jerry – Sage - http://www.flickr.com/people/misssage/  Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/

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ISAE - Vanguard Technology Social Networking Presentation

  • 1. Presented by Chris Bonney VP of Client Services Vanguard Technology
  • 2. What Is Social Networking?  How Has It Affected The Association World?  How Do You Know If It’s Right For You?  How Should You Use It?
  • 3.
  • 4. Facebook: 90 million active users  YouTube: 100 million videos  Blog : Almost 200 million blogs  Photo: 55% of active users have uploaded  Wikipedia: 4 million articles  RSS: 39% of active users subscribe
  • 5.
  • 6. Insider’s view  Create transparency  Open a dialogue  Provide value  Increase credibility  Potential for viral marketing  Open up new revenue streams  Bring event experience online  Increase site “stickiness”
  • 7. Map to strategy  Pick the right partner  Little by little  Market it  Commit to long term  Unique ROI expectations
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. Membership-specific profile information , profile in one place  Integrated with AMS  Integrated with association website  Resource sharing like documents, videos, and podcasts  Blended communication with other org messaging  Tracking of member activity  No one has to sign up  Non-dues revenue, sponsorship
  • 14. Map to organizational strategy  Complement your existing marketing initiatives  Sync with existing web projects  Understand membership needs  Understand membership tolerance  Could it be a blended approach?
  • 16.
  • 17. Events  Education  File sharing  Member networking  Glossary of terms  Testimonials
  • 18. Association-specific  Strategically minded  Integrate with AMS  Modular  Priced for your usage  Sponsorship
  • 19. Web 2.0 is here to stay  Your membership expects this type of interaction online  There are many ways to address the opportunity, but it must complement your organizational strategy  Can be a blended approach  Must know what to look for in a product
  • 20. Chris Bonney  VP of Client Services  Vanguard Technology ◦ cbonney@vtcus.com ◦ 312-263-1322 x 505 ◦ www.vtcus.com
  • 21. Ben and Jerry – Sage - http://www.flickr.com/people/misssage/  Wright Brothers – David Erickson - http://www.flickr.com/people/e-strategycom/