SlideShare ist ein Scribd-Unternehmen logo
1 von 30
Pri n t on dem and
             The publishing team
             Renjith P.
             Ritesh Sinha
             Sumeet Trehan
             Vaibhav Gupta
Agenda




History
Agenda
                 From Hand written books to offset
                    printing and then …………..

  History
                             P O D

                                  The publishing is
                                      personal again

INTRODUCTION
Online Publishing


Introduction
               Print On Demand


               Live case studies

  Agenda
Online publishing


               At its simplest, print on-demand publishing means that
             whenever a book is demanded (ordered, bought, requested),
             a copy of the book is printed. To anyone who knows anything
             about traditional printing methods, this sounds ridiculous.
             Setting up a book on a traditional printing press is a long,
  Online     costly process and to print one copy of a book would cost
PUBLISHING   thousands of еuro. The advent of digital technologies,
             however, has brought changes.”
What is online publishing


             • Journal information only
                    • e.g. institution website
             • Abstracts only
                    • e.g. indexing service – CAB Abstracts
             • Journal information + abstracts
                    • e.g. Journal own website
             • Full text articles
                    • e.g. institutional repository
  Online     • Journal information + abstracts + full text
PUBLISHING
                    • e.g. aggregation website - Ingenta
WHY PUBLISH ONLINE

             •   Does it serve your community
             •   Does it raise your visibility
             •   Does it raise your value
             •   Does it offer an alternative model
                 Does it offer a means of survival

  Online
PUBLISHING
Why online … potential benefits


             • Gain authors
               – Greater exposure for their work
             • Gain readers
               – Easier access and discovery of your
                 content
             • Promotion of journal
  Online
PUBLISHING
             • Promotion of research
Online publishing issues


             • Publishing strategy must
               consider:
               – Opportunities and benefits
               – Risk
               – Changing trends

  Online
PUBLISHING
Usage - security issues

             • Unusual downloads – people
               downloading all content
               – for course packs (?OK) or for sale
                 (?not-OK)
             • Restricting abuse through
               security features on e-files
               – e.g. you can protect a PDF to
                 prevent printing
  Online
PUBLISHING   • Plagiarism
               – It is easier to plagiarise (but also
                 easier to find out)
Online future


             • “in this new electronic age, if it
               isn't on-line, for many
               purposes it might as well not
               exist.”
                     (“The rapid evolution of scholarly
                  communication”, by Andrew Odlyzko,
                       Learned Publishing, 15(1) 2002.
  Online
PUBLISHING
Paths to Dissemination

  Membership                   Institution




  Online
publishing
             Database            Author
The Future of Online Publishing




             • All Electronic, No More Paper
             • Interactive Review, Edit and Revise
             • Robotic and AI Searches
             • National Subscriptions
             • International and Interlinked Databases
             • Digital Object identifier (DOIs)
             • Digital Human Identifier (DHIs)

  Online
publishing
PRINT ON DEMAND




PRINT ON
DEMAND
What the digital printing is saving to
                     THE Publishers ?




             • the risk of producing
               more copies of a given
               title than the market
               could consume or
               afford.
PRINT ON
DEMAND
What the consumer – reader
                      GAINS

            1. As the technology improves,
               consumer gains more and more
               customized products
            2. More timely
            3. Get books regarding the niche
               groups they belongs to
PRINT ON
DEMAND
Why to go for Pod

           1. Author cannot get published by traditional
              publishers for one or more reasons
               1. Author is unknown
               2. Topic is obscure
               3. Topic is controversial
               4. Topic is only of interest to a small geographic
                  area or a small group of people
               5. Writing, style, or genre was rejected
           2. Author desires complete artistic freedom
               1. Author does not agree with editorial changes a
PRINT ON          publisher would make
DEMAND         2. Author wants complete control over the books
                  outcome, database, sales and customers
               3. Overall low publishing cost
               4. Author would prefer to publish independently
A WEB OF ENABLING FACTORS

           1. Social movements like blogs, forums
           2. Punk/DIY movement
           3. Special groups. Large fonts/Cartoons
           4. Technology(Printing, documenting, pdf)
           5. Book is still a cool thing!
           6. Online content is not as safe
           7. Successful POD books
PRINT ON   8. Example
DEMAND
A Business around web 2.0

           1. Remove the bottleneck
           2. Risk of huge investment
           3. Marketing by self. Collaborating with
              retail
           4. Zero inventory levels
           5. Fierce competition, threats from
              established players
PRINT ON   6. Collaboration from players like Amazon
DEMAND
PRINT ON
DEMAND
Trafford Publishing
                     (www.trafford.com)


           •The first company in the world to offer Print
           On Demand ("POD") publishing.
           •Print shorter runs or even one copy at a
           time, in response to orders from the author
           or from retail customers.
           •Trafford's service is being used by authors
           from more than 100 countries.
PRINT ON   •Trafford requires payment from the author to
DEMAND
           cover set-up costs, and the author has to do
           most of his or her own marketing
Trafford Publishing

           •Unlike most other POD publishing services,
           Trafford owned its own large printing plant,
           located in Victoria. Book printing was also
           done through Lightning Source Inc. (LSI), a
           subsidiary of Ingram Books distributors. So in
           true sense it is not actual POD.
           •All of the packages include an ISBN number.
           •Services offered:
               •Editorial.
PRINT ON       •Formats.
DEMAND
               •Design.
               •Production.
               •Marketing.
Trafford Publishing




PRINT ON
DEMAND
LULU.COM

           •Offers widest range of selling channels.
           •Offers books, e books, calendars ,
           cookbooks, photo books, cd and dvd.
           •Offers only publishing and integrated
           packages inclusive of marketing.
           •Very simple to work website. Simple pdf
           upload facility.
           •used by over 1 million authors
           •Lulu keeps no inventory, instead orders are
PRINT ON
           placed in a queue at a contracted print-on-
DEMAND
           demand printer
LULU.COM


           Works under 5 different functions:
             •it acts as a publishing company by
             offering the Published by Lulu option
             •as a co-publisher working in conjunction
             with outside publishing companies
             •a service provider for publishing and
             printing needs of outside publishing
             companies
PRINT ON     •a tool for self publishers
DEMAND
             •a technology company.
LULU.COM: PRICING n COST


            The retail price for the published item is
           determined      based     on   printing    costs,
           the author’s margin set by the author, and the
           fee charged by the distributor for distributed
           items. Printing costs for books are correlated to
           the page count, paper size, binding type, and
           color or black-and-white print. The author's
           margin is partitioned into 80% for the author
PRINT ON   and 20% for Lulu.
DEMAND
LULU.COM




PRINT ON
DEMAND
BLURB.COM


           •OFFERS blurb BOOKSMART software
           •Create your book, put all the graphics,
           pictures and any thing you want; the software
           can also convert any pdf file to a book format.
           •Upload on the blurb server and make it
           available for printing.
           •Get it printed as and when needed, prices
           start from $4.9
PRINT ON   •Offers a standard size of 7x7, in different
DEMAND
           layouts, with soft or hard cover.
BLURB.COM




PRINT ON
DEMAND
THANK YOU



PRINT ON
DEMAND

Weitere ähnliche Inhalte

Ähnlich wie Print on demand

Publishing Today The Problem
Publishing Today The ProblemPublishing Today The Problem
Publishing Today The ProblemGraeme Bryan
 
Making Beautiful Books
Making Beautiful BooksMaking Beautiful Books
Making Beautiful Booksdclsocialmedia
 
Newspapers in the modern age
Newspapers in the modern ageNewspapers in the modern age
Newspapers in the modern ageKeith Day
 
Tbex digital magazine publishing
Tbex digital magazine publishingTbex digital magazine publishing
Tbex digital magazine publishingNellie Huang
 
Ecommerce and online publishing
Ecommerce and online publishingEcommerce and online publishing
Ecommerce and online publishingdeepshikharao1
 
The e-Book Revolution: A Partnership Approach to Solving the Book Famine
The e-Book Revolution: A Partnership Approach to Solving the Book Famine The e-Book Revolution: A Partnership Approach to Solving the Book Famine
The e-Book Revolution: A Partnership Approach to Solving the Book Famine DAISY Consortium
 
Marketing & Publicity For Independent Authors: Get More Buzz For Your Book
Marketing & Publicity For Independent Authors: Get More Buzz For Your BookMarketing & Publicity For Independent Authors: Get More Buzz For Your Book
Marketing & Publicity For Independent Authors: Get More Buzz For Your Bookdclsocialmedia
 
Ecommerce and online publishing
Ecommerce and online publishing Ecommerce and online publishing
Ecommerce and online publishing deepshikharao1
 
Week one lecture- Multimedia and Digital Publishing
Week one lecture- Multimedia and Digital PublishingWeek one lecture- Multimedia and Digital Publishing
Week one lecture- Multimedia and Digital PublishingHarry Essel
 
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeE Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeForum One
 
Mis tribus pitch v0.2
Mis tribus pitch v0.2Mis tribus pitch v0.2
Mis tribus pitch v0.2Mis Tribus
 
Bookbrewer 0812 aejmc_opt
Bookbrewer 0812 aejmc_optBookbrewer 0812 aejmc_opt
Bookbrewer 0812 aejmc_optDan Pacheco
 
Digital Publishing Solution for eBooks
Digital Publishing Solution for eBooksDigital Publishing Solution for eBooks
Digital Publishing Solution for eBooksBora Ünal
 
Above The Code - IDC Elevator - Tel Aviv Israel
Above The Code - IDC Elevator - Tel Aviv IsraelAbove The Code - IDC Elevator - Tel Aviv Israel
Above The Code - IDC Elevator - Tel Aviv IsraelAlan Weinkrantz
 
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTES
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESThe Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTES
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESClaudio Pires Franco
 

Ähnlich wie Print on demand (20)

Print on demand
Print on demandPrint on demand
Print on demand
 
E publishing
E publishingE publishing
E publishing
 
Publishing Today The Problem
Publishing Today The ProblemPublishing Today The Problem
Publishing Today The Problem
 
Making Beautiful Books
Making Beautiful BooksMaking Beautiful Books
Making Beautiful Books
 
Fleischer, Orens, and Polanka, "E-Books: A Rapidly Evolving Marketplace
Fleischer, Orens, and Polanka, "E-Books: A Rapidly Evolving MarketplaceFleischer, Orens, and Polanka, "E-Books: A Rapidly Evolving Marketplace
Fleischer, Orens, and Polanka, "E-Books: A Rapidly Evolving Marketplace
 
Newspapers in the modern age
Newspapers in the modern ageNewspapers in the modern age
Newspapers in the modern age
 
Tbex digital magazine publishing
Tbex digital magazine publishingTbex digital magazine publishing
Tbex digital magazine publishing
 
Ecommerce and online publishing
Ecommerce and online publishingEcommerce and online publishing
Ecommerce and online publishing
 
The e-Book Revolution: A Partnership Approach to Solving the Book Famine
The e-Book Revolution: A Partnership Approach to Solving the Book Famine The e-Book Revolution: A Partnership Approach to Solving the Book Famine
The e-Book Revolution: A Partnership Approach to Solving the Book Famine
 
Marketing & Publicity For Independent Authors: Get More Buzz For Your Book
Marketing & Publicity For Independent Authors: Get More Buzz For Your BookMarketing & Publicity For Independent Authors: Get More Buzz For Your Book
Marketing & Publicity For Independent Authors: Get More Buzz For Your Book
 
Ecommerce and online publishing
Ecommerce and online publishing Ecommerce and online publishing
Ecommerce and online publishing
 
Week one lecture- Multimedia and Digital Publishing
Week one lecture- Multimedia and Digital PublishingWeek one lecture- Multimedia and Digital Publishing
Week one lecture- Multimedia and Digital Publishing
 
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing LandscapeE Pubs for Global-Health - the (rapidly!)) Changing Landscape
E Pubs for Global-Health - the (rapidly!)) Changing Landscape
 
Mis tribus pitch v0.2
Mis tribus pitch v0.2Mis tribus pitch v0.2
Mis tribus pitch v0.2
 
Bookbrewer 0812 aejmc_opt
Bookbrewer 0812 aejmc_optBookbrewer 0812 aejmc_opt
Bookbrewer 0812 aejmc_opt
 
Ebook bootcamp
Ebook bootcampEbook bootcamp
Ebook bootcamp
 
StartUp PR Strategies
StartUp PR StrategiesStartUp PR Strategies
StartUp PR Strategies
 
Digital Publishing Solution for eBooks
Digital Publishing Solution for eBooksDigital Publishing Solution for eBooks
Digital Publishing Solution for eBooks
 
Above The Code - IDC Elevator - Tel Aviv Israel
Above The Code - IDC Elevator - Tel Aviv IsraelAbove The Code - IDC Elevator - Tel Aviv Israel
Above The Code - IDC Elevator - Tel Aviv Israel
 
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTES
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTESThe Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTES
The Digital Book (R)evolution - By the Book 2014, Florence - SLIDES & NOTES
 

Kürzlich hochgeladen

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challengeshemanthkumar470700
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with CultureSeta Wicaksana
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingNauman Safdar
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Adnet Communications
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...ssuserf63bd7
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Centuryrwgiffor
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptxnandhinijagan9867
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...NadhimTaha
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentationuneakwhite
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateCannaBusinessPlans
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGpr788182
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified Binance Account
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Timegargpaaro
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwaitdaisycvs
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityEric T. Tung
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...daisycvs
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Falcon Invoice Discounting
 

Kürzlich hochgeladen (20)

Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow ChallengesFalcon Invoice Discounting: Aviate Your Cash Flow Challenges
Falcon Invoice Discounting: Aviate Your Cash Flow Challenges
 
Organizational Transformation Lead with Culture
Organizational Transformation Lead with CultureOrganizational Transformation Lead with Culture
Organizational Transformation Lead with Culture
 
Mckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for ViewingMckinsey foundation level Handbook for Viewing
Mckinsey foundation level Handbook for Viewing
 
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
Lundin Gold - Q1 2024 Conference Call Presentation (Revised)
 
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Famous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st CenturyFamous Olympic Siblings from the 21st Century
Famous Olympic Siblings from the 21st Century
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...joint cost.pptx  COST ACCOUNTING  Sixteenth Edition                          ...
joint cost.pptx COST ACCOUNTING Sixteenth Edition ...
 
Uneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration PresentationUneak White's Personal Brand Exploration Presentation
Uneak White's Personal Brand Exploration Presentation
 
Buy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail AccountsBuy gmail accounts.pdf buy Old Gmail Accounts
Buy gmail accounts.pdf buy Old Gmail Accounts
 
New 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck TemplateNew 2024 Cannabis Edibles Investor Pitch Deck Template
New 2024 Cannabis Edibles Investor Pitch Deck Template
 
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGParadip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Paradip CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
Buy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From SeosmmearthBuy Verified TransferWise Accounts From Seosmmearth
Buy Verified TransferWise Accounts From Seosmmearth
 
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
!~+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUD...
 
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All TimeCall 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
Call 7737669865 Vadodara Call Girls Service at your Door Step Available All Time
 
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabiunwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
unwanted pregnancy Kit [+918133066128] Abortion Pills IN Dubai UAE Abudhabi
 
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai KuwaitThe Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
The Abortion pills for sale in Qatar@Doha [+27737758557] []Deira Dubai Kuwait
 
How to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League CityHow to Get Started in Social Media for Art League City
How to Get Started in Social Media for Art League City
 
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
Quick Doctor In Kuwait +2773`7758`557 Kuwait Doha Qatar Dubai Abu Dhabi Sharj...
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 

Print on demand

  • 1. Pri n t on dem and The publishing team Renjith P. Ritesh Sinha Sumeet Trehan Vaibhav Gupta
  • 3. Agenda From Hand written books to offset printing and then ………….. History P O D The publishing is personal again INTRODUCTION
  • 4. Online Publishing Introduction Print On Demand Live case studies Agenda
  • 5. Online publishing At its simplest, print on-demand publishing means that whenever a book is demanded (ordered, bought, requested), a copy of the book is printed. To anyone who knows anything about traditional printing methods, this sounds ridiculous. Setting up a book on a traditional printing press is a long, Online costly process and to print one copy of a book would cost PUBLISHING thousands of еuro. The advent of digital technologies, however, has brought changes.”
  • 6. What is online publishing • Journal information only • e.g. institution website • Abstracts only • e.g. indexing service – CAB Abstracts • Journal information + abstracts • e.g. Journal own website • Full text articles • e.g. institutional repository Online • Journal information + abstracts + full text PUBLISHING • e.g. aggregation website - Ingenta
  • 7. WHY PUBLISH ONLINE • Does it serve your community • Does it raise your visibility • Does it raise your value • Does it offer an alternative model Does it offer a means of survival Online PUBLISHING
  • 8. Why online … potential benefits • Gain authors – Greater exposure for their work • Gain readers – Easier access and discovery of your content • Promotion of journal Online PUBLISHING • Promotion of research
  • 9. Online publishing issues • Publishing strategy must consider: – Opportunities and benefits – Risk – Changing trends Online PUBLISHING
  • 10. Usage - security issues • Unusual downloads – people downloading all content – for course packs (?OK) or for sale (?not-OK) • Restricting abuse through security features on e-files – e.g. you can protect a PDF to prevent printing Online PUBLISHING • Plagiarism – It is easier to plagiarise (but also easier to find out)
  • 11. Online future • “in this new electronic age, if it isn't on-line, for many purposes it might as well not exist.” (“The rapid evolution of scholarly communication”, by Andrew Odlyzko, Learned Publishing, 15(1) 2002. Online PUBLISHING
  • 12. Paths to Dissemination Membership Institution Online publishing Database Author
  • 13. The Future of Online Publishing • All Electronic, No More Paper • Interactive Review, Edit and Revise • Robotic and AI Searches • National Subscriptions • International and Interlinked Databases • Digital Object identifier (DOIs) • Digital Human Identifier (DHIs) Online publishing
  • 15. What the digital printing is saving to THE Publishers ? • the risk of producing more copies of a given title than the market could consume or afford. PRINT ON DEMAND
  • 16. What the consumer – reader GAINS 1. As the technology improves, consumer gains more and more customized products 2. More timely 3. Get books regarding the niche groups they belongs to PRINT ON DEMAND
  • 17. Why to go for Pod 1. Author cannot get published by traditional publishers for one or more reasons 1. Author is unknown 2. Topic is obscure 3. Topic is controversial 4. Topic is only of interest to a small geographic area or a small group of people 5. Writing, style, or genre was rejected 2. Author desires complete artistic freedom 1. Author does not agree with editorial changes a PRINT ON publisher would make DEMAND 2. Author wants complete control over the books outcome, database, sales and customers 3. Overall low publishing cost 4. Author would prefer to publish independently
  • 18. A WEB OF ENABLING FACTORS 1. Social movements like blogs, forums 2. Punk/DIY movement 3. Special groups. Large fonts/Cartoons 4. Technology(Printing, documenting, pdf) 5. Book is still a cool thing! 6. Online content is not as safe 7. Successful POD books PRINT ON 8. Example DEMAND
  • 19. A Business around web 2.0 1. Remove the bottleneck 2. Risk of huge investment 3. Marketing by self. Collaborating with retail 4. Zero inventory levels 5. Fierce competition, threats from established players PRINT ON 6. Collaboration from players like Amazon DEMAND
  • 21. Trafford Publishing (www.trafford.com) •The first company in the world to offer Print On Demand ("POD") publishing. •Print shorter runs or even one copy at a time, in response to orders from the author or from retail customers. •Trafford's service is being used by authors from more than 100 countries. PRINT ON •Trafford requires payment from the author to DEMAND cover set-up costs, and the author has to do most of his or her own marketing
  • 22. Trafford Publishing •Unlike most other POD publishing services, Trafford owned its own large printing plant, located in Victoria. Book printing was also done through Lightning Source Inc. (LSI), a subsidiary of Ingram Books distributors. So in true sense it is not actual POD. •All of the packages include an ISBN number. •Services offered: •Editorial. PRINT ON •Formats. DEMAND •Design. •Production. •Marketing.
  • 24. LULU.COM •Offers widest range of selling channels. •Offers books, e books, calendars , cookbooks, photo books, cd and dvd. •Offers only publishing and integrated packages inclusive of marketing. •Very simple to work website. Simple pdf upload facility. •used by over 1 million authors •Lulu keeps no inventory, instead orders are PRINT ON placed in a queue at a contracted print-on- DEMAND demand printer
  • 25. LULU.COM Works under 5 different functions: •it acts as a publishing company by offering the Published by Lulu option •as a co-publisher working in conjunction with outside publishing companies •a service provider for publishing and printing needs of outside publishing companies PRINT ON •a tool for self publishers DEMAND •a technology company.
  • 26. LULU.COM: PRICING n COST The retail price for the published item is determined based on printing costs, the author’s margin set by the author, and the fee charged by the distributor for distributed items. Printing costs for books are correlated to the page count, paper size, binding type, and color or black-and-white print. The author's margin is partitioned into 80% for the author PRINT ON and 20% for Lulu. DEMAND
  • 28. BLURB.COM •OFFERS blurb BOOKSMART software •Create your book, put all the graphics, pictures and any thing you want; the software can also convert any pdf file to a book format. •Upload on the blurb server and make it available for printing. •Get it printed as and when needed, prices start from $4.9 PRINT ON •Offers a standard size of 7x7, in different DEMAND layouts, with soft or hard cover.