The Heart Shaped Toolbox was one of the ideas generated by a talented team of designers at UX for Good 2013 in support of our partner, the Dalai Lama Center, and their educational and community mission to further develop empathy and mindfulness in children. Honoring our commitment to identify ways to continue pushing the ideas forward, the Heart Shaped Toolbox was entered into the Webvisions Hackathon for Social Good in May 2013. As part of that event, members of the UX for Good team, the Dalai Lama Center and Portland native designers and developers banded together to create a functional prototype. The purpose was to further explore the idea of the toolbox and create product that the Center could continue to examine and begin including in their immediate short and long term plans.

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Portland, OR | May 19, 2013
Webvisions Social Good Hackathon
Project: The Heart-Shaped Toolbox

2. WEBVISIONS HACKATHON | MAY 19, 2013
OVERVIEW
Agenda
• Overview
• Design Concepts
• Appendix:
- Brand Values
- Heart-Shaped Toolbox Background
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OVERVIEW
Let’s Get Hackin’
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• 8 hours
• 7 designers and developers
• 1 application

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OVERVIEW
Objectives
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• Continue to build upon the Heart-Shaped
Toolbox concept
• Think ‘container’ not fully functional and
completely chock-full-of-content
• Identify paths for future exploration

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10:00am
Get ready, get set, go...

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OVERVIEW
Core Experience Principles
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• Target audience:
- Teachers (primary)
- Parents (secondary)
• Key activities:
- Gather information related to heart-mind education (Heart-Mind Index)
- Explore content, engage their peers and build educational activities
- Tell stories and spread the word

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OVERVIEW
Engagement Model
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Engagement(Model(
Featured(Content( Ac3vity(Finder( Heart8Mind(Index( Recent(Ac3vi3es(
I’m(looking(
for(help(w/(
For(
Get(Along(w/(Others(
Compassionate(+(Kind(
Peaceful(
Secure(+(Calm(
AJen3ve(+(Engaged(Results(
Problem(|(Grade(Level(
|(HMI(|(Par3cipants(|(
Format(
Index(Spotlight(
Ac3vity( Resources(
Ac3vity(Ac3vity( Resources(
Share(/(Comment(
Share(/(Comment(
Share(/(Comment(
Ac3vity( Resources(
Share(/(Comment(

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OVERVIEW
Sample Scenario: Curious Teacher
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• Goes to heartshapedbox.org
• Looks to HMI Index
- Clicks on “Peaceful”
- Sees talking points
- Sees related activities
- Sees related research
- Clicks to review a certain article
- Reminds her of an activity, which she adds to the site

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OVERVIEW
Sample Scenario: Caring Teacher
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• Goes to heartshapedbox.org
• Looks to activity finder
- Clicks that he is looking for help with bullying
- 4th grade
- Sees bring an infant to the classroom
- Clicks to share with parent

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OVERVIEW
Sample Scenario: Concerned Parent
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• Parent opens email from teacher with link to an
activity
• Parent clicks on link to view the activity
- Looks at related activities and picks one
- Looks at community feedback surrounding activity
- Decides to try at home

11. Design Concepts

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1:00pm
Sketching. Hacking.

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DESIGN CONCEPTS
Site Map
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• Tagline: Growing heart-mind education within the community
• Main Navigation
- Learn More (Content about heart-mind education, the index, key principles, etc.)
- Find Activities (browse with key categories, takes user to the results page)
- News and Research (latest news and research posted to the site)
- Community (shared, commented, reviewed and user generated content)
• Utility Navigation
- About the Toolbox
- Search (keyword)
- Login
- Sign Up
• Footer Navigation
- All main pages listed
- Privacy Policy / Code of Conduct

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DESIGN CONCEPTS
The Site - Home Page
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DESIGN CONCEPTS
The Site - Results Page
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DESIGN CONCEPTS
The Site - Content Page
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DESIGN CONCEPTS
The Site - Home Page (HMI)
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18. Future Considerations

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FUTURE CONSIDERATIONS
Future Considerations
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• Review site concept with educators and parents
• Identify existing successful educational content
and resources for publishing (content gating)
• Establish a curation or ambassador team
• Monitor usage and adoption, building out
‘Community’ features based on proof of concept
• Continue developing ideas for mobile usage

20. Thank you.

21. Appendix: Brand Values

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BRAND VALUES
Thinking about the brand
Brand Values
Scale means relinquishing control.
Teach mindfulness by being mindful, not preaching mindfulness. Appeal to emotion to tell the story of the
importance of emotional education.
Both branding and mindfulness are exercises in subtraction, removing clutter to get to foundational
truths.
How?
Use language and terms that appeal to broad or global audiences; avoid trigger words that can impact
the implementation of the tools, programs and products.
Implement using the tools and resources that you have. Don't try to create new policy frameworks.
To achieve your goals, the messaging platform needs to take a neutral, secular focus.
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BRAND VALUES
How?
Simplicity
Modularity
Connectivity
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24. Appendix: Heart-Shaped
Toolbox Background

25. Heart-Shaped Toolbox

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HEART-SHAPED TOOLBOX
Toolbox Intention & Goals
• Deliver information to help people better
understand the benefits of mindfulness.
• Centralize resources to help people easily infuse
mindfulness into their lives and classrooms.
• Facilitate sharing to help people find and use
ideas and activities that encourage mindfulness.
• Jumpstart conversations to help people
introduce mindfulness within their community.
• Foster engagement to move people from
awareness, to implementation to advocacy to
evangelism.

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HEART-SHAPED TOOLBOX
Inside the Toolbox
• Activities
• How-to Guides
• Dialogue
• Community
• Support

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HEART-SHAPED TOOLBOX
Toolbox Shapes and Sizes
Poster Website Mobile Hand-out

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Topics:
• About
• Activities
• Talking Points
• How-To Guides
• News
Audiences:
• Parents
• Teachers
• Administrators
• Adult Advocates
• Policymakers
HEART-SHAPED TOOLBOX
Toolbox Focus
Tasks:
• Search
• Explore
• Donate
• Contact
• Contribute
Content & Ideas

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HEART-SHAPED TOOLBOX

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HEART-SHAPED TOOLBOX
Meet Teacher Tamara
Background and context:
• Tamara has witnessed the benefits of
mindfulness in the classrooms of her
peers and would like to learn more.
• Her goal is to learn the basics and find
quick and easy ways to experiment.
• Tamara doesn’t have much time to take
away from the classroom to implement
a program.
• She needs to see how mindfulness can
fit into her existing approach.
• If she gets positive results, she’ll be
back to learn and explore more.

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Teacher Tamara can:
• Learn about the benefits of
mindfulness in a friendly and
accessible way; Read stories
about its impact.
• Utilize teacher, how-to and
implementation guides
explaining process, concepts
and intended outcomes.
• Find classroom activities
organized by categories of
the Heart & Mind Index.
HEART-SHAPED TOOLBOX
1. Gathering Information

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HEART-SHAPED TOOLBOX
Get Along with Others
Compassionate and Kind
Peaceful
Secure and Calm
Attentive and Engaged

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HEART-SHAPED TOOLBOX
Comment
Pretend to be an animal.
Be an animal for a minute. Then, sit down
and be still for a few moments. Breathe in
and then release letting out an “Ahhh...”
Suggested Duration: 2-3 Minutes
Suggested Frequency: Weekly
Suggested Age: 4-8

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HEART-SHAPED TOOLBOX
BRAIN BREAK
Pretend to be an
animal.

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Teacher Tamara can:
• Find exercises and
inspirations suggested by
peers and practitioners.
• Provide feedback and
testimonials on the
exercises she incorporates.
• Contribute her own
experiences and ideas.
HEART-SHAPED TOOLBOX
2. Explore content, engage peers.

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HEART-SHAPED TOOLBOX

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HEART-SHAPED TOOLBOX
3. Tell stories, spread the word.
Teacher Tamara can create
talking points intended to:
• Engage inquisitive parents
• Support peer teachers
• Advocate to administrators

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HEART-SHAPED TOOLBOX

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HEART-SHAPED TOOLBOX
Summary
IS:
• Descriptive
• Collaborative
• Point of departure
• Open-Source
• Ever-changing
IS NOT:
• Prescriptive
• Authoritative
• Final destination
• Proprietary
• Ever finished