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Book Your Brand!
1.
Book Your
Brand! A Special Report by Toni V. Martin âThe Glamour Ghostwriterâ How todayâs top glamour and lifestyle industry pros use the Power of Publishing to âą Secure national name recognition âą Land Celebrity Clientele âą Garner Major Media Mentions Copyright © Toni V. Martin LLC www.tonivmartin.com
2.
Book Your Brand!
Introduction Todayâs female consumer wants to lead the glamorous life! If you're an expert who helps women look, love & live their best lives, then this special report will help you take your business to another level. Having your own book can help you: · Secure national name recognition · Get in front of Celebrity and exclusive clientele · Land major media appearances · Reach more people without overextending yourself What Youâll Learn Read on, if youâre tired of âą Being stuck in a 1 client/1 payment mode âą Working too hard to service your thriving client base âą Seeing competitors with less skills hailed as experts âą Not knowing how to take one opportunity and double, triple and quadruple it In this special report, we'll look at the Success Strategies the top Glamour Pros have used to gain more time, broader name recognition, new fans and followers pre-disposed to purchase and ways to profit from ancillary opportunities by lever- aging the power of the written word! Copyright © Toni V. Martin LLC www.tonivmartin.com 2
3.
Book Your Brand! About
Toni V. Martin Iâm a veteran in the world of writing, with over a decade of experience writing for publications like Allure and Spa Magazine. As the Glamour Ghostwriter, I work with hair and wardrobe stylists, image consultants, makeup art- ists, relationship coaches, event planners, lifestyle experts and others who want to get in front of cameras, in print and on stage by helping them be- come published authors. You may be the go-to girl or guy in your city, but when it comes to getting national spotlight, a book can be the quickest way to catapult you into the big leagues. If youâre only known within a certain circle and to local editors and producers, having a new book that ties into topics of interest to a national audience trumps the argument that since youâre based locally your reach isnât nationally relevant. In addition, having a book delivers longevity that ensures you can continue to be relevantâlong beyond any current promotions or flashes in the pan. Best yet, a book allows a greater ROI than a marketing or pub- lic relations campaign. You can tie one book into seasonal trends, holiday stories, major media news, celebrity stories, makeover showsâanything relevant to your topic. With my background in Public Relations, Publishing and my degree in English Language and Literature from the University of Michigan, you can be assured that youâll get a best-seller quality, professional book thatâs tailor-made for media pickup. I love helping entrepreneurs who are self-motivated, go-getters with a huge vision of who they want to help in this worldâjust like me! Read on to find out the 5 Secret Strategies other Glamour Pros use when they add a book to their marketing arsenal... Copyright © Toni V. Martin LLC www.tonivmartin.com 3
4.
Book Your Brand!
Success Strategy #1: Extend Those 15 Minutes of Fame Got an opportunity to be a contestant or a judge on one of todayâs hottest new re- ality TV shows? Even if youâre only shooting a pilot, the savviest stars of todayâs most popular form of TV and online entertainment are ensuring their name rec- ognition lasts more than just 15 minutes by producing books that tie in with their area of expertise. Shows that highlight your expertise, like Project Runway or The Fashion Show, Shear Genius, Design Star or Top Designer or feature you giving advice to reality show stars as judges or makeover professionals are prime Author: Bethenny Frankel Books: Naturally Thin, The Skinnygirl Dish Claim to Fame: This reality show star of Real Housewives of Beverly Hills was no shrinking violetâonscreen or when it came to using her celebreality notoriety to secure her book deal. An established nutritionist before the show aired, Frankel capitalized on the showâs popu- larity, her name recognition and image to launch her line of (New York Times best- selling) books. platforms to launch your publishing career! Copyright © Toni V. Martin LLC www.tonivmartin.com 4
5.
Book Your Brand!
Success Strategy #2: Offer the Missing Manual If you already have a product line or line of goods, consider doing a book which serves as a behind-the-brand look at your offerings. This book acts as a âcompanion guideâ to your line of body products, makeupâeven clothing line. If youâre considering launching or developing your own line, this type of book is a way to get buy-in and establish yourself as an expert in order to make your prod- ucts well received. Companies like Aveda, The Body Shop and Carolâs Daughter have used this strategy to get in front of readers, share the story behind favorite items and introduce them to new products they may have never tried before. A book is a great addition to an online or brick & mortar store, as well as a special stuffer in holiday gift baskets and gift bags for VIP/Celebrity customers. Author: Anita Roddick Books: Business as Unusual, Body and Soul, and many more Claim to Fame: As the founder of The Body Shop, Anita Roddick is strongly aligned with healthy living and sustainable beauty. Packaging her philosophy into book form dovetailed perfectly with the store, inviting customers to learn more about the principles behind the products they loved so well. In fact, Roddick was so successful with the store and book, sheâs authored more than 5 books and has her own publishing company! Copyright © Toni V. Martin LLC www.tonivmartin.com 5
6.
Book Your Brand!
Success Strategy #3: Use (or Get!) the Celebrity Advantage If youâre the woman or man behind a celebrityâs great sense of style, hair, looks, home or happy relationship, why not bank on your star status with a book? More than likely, youâre exclusive to working with that celebrity or not available to carry a full roster of clients. Thatâs no reason for you not to get your expertise in front of thousands more than you could ever hope to service. If your client agrees to it, publishing a book based on the expert tips and info that make you coveted can present your work to millions without affecting your ability to serve your #1 client. Conversely, if you WANT to land a high-profile celebrity client, publish- ing a book instantly creates the aura of expertise. If it comes to a makeup artist who wrote a book versus one who hasnât, who do you think is perceived as being more popular, knowledgeable and experienced? While many celebrities might not have a lot of time to read, you can use a book to get in front of celebrityâs manag- ers, assistants and friendsâpeople to whom celebrities turn when theyâre looking for recommendations on the top professionals who can help create or maintain their glam status. Author: Andre Walker Book: Andre Talks Hair Claim to Fame: When youâve been styling Oprahâs hair for more than 20 years, you probably donât have time to take on new clients! But Andre Walker stepped from behind that famous mane of hair to dish some insider secrets on his most famousâand onlyâclient, as well as create a hair classification system that was adopted with fer- vor by legions of women. With a special introduc- tion by his number 1 client (Ms. Winfrey herself), Walker poised himself for success with his book and capitalized on his affiliation with a highly visi- ble customer. Copyright © Toni V. Martin LLC www.tonivmartin.com 6
7.
Book Your Brand!
Success Strategy #4: New Avenues You donât âjustâ style hair or organize closetsâyouâre a master of many trades. But when it comes to rebranding or launching a new arm of your core business, it can be hard to differentiate yourself from the known go-to guys and girls in that field. With a book in hand, you can promote your new or revamped offerings with a splash. Having a book can act as a bridge from where youâve been to where you want to go, attracting new clientele and tapping into new media opportuni- ties. Even if your new arena isnât your strongest suit, by the end of writing your book you will have, well, written the book on the topic! So if you need a way to makeover your offerings and reinvent yourself in your industryâboth among your peers and to potential clientsâa book can deliver the double whammy. Author: Steve Harvey Books: Act Like a Lady, Think Like a Man; Straight Talk, No Chaser Claim to Fame: A thrice-married comedian giving relationship advice? It may sound like a joke, but Steve Harvey laughed to the top of the NY Times bestseller list with his first book. Despite having no âexpertâ creden- tials, Harvey capitalized on his audience from his hit radio show, life experience and reputation for telling it like it is to deliver a book that was controversial and entertain- ing. Harvey parlayed his first book into a regular column for Essence magazine, tons of media appearances, and a second book. Copyright © Toni V. Martin LLC www.tonivmartin.com 7
8.
Book Your Brand!
Success Strategy #5: Memorable Memoirs If your clients love to hear your story over and over, if you want to catapult your- self into a speaking career, or if you just feel your stories can help others, a book is one of the most succinct and intimate ways to share your story. Sometimes people want to go behind the brand and learn about the unique set of circumstances that were integral to the success they see in you today. If your story is about defying the odds, rags to riches, coming up on the wrong side of the track, the American Dream, overcoming major obstacles or just marching to the beat of a different drummer, youâve got a book in you! Savvy pros use this strategy to differentiate themselves from the competitionâsure, there may be a million hairstylists in New York, but how many had to overcome a repressive regime and start over in a new land with only $50? Author: Kimora Lee Simmons Book: Fabulosity Claim to Fame: By telling her ugly-duckling- makes-good tale in book form, Simmons packaged a style guide and memoir all in one. As another jewel in her empire of clothing, jewelry, perfume and reality shows, Simmons proved that you can (and should) have it all when it comes to offering your fans pieces of you. By writing her tell all/guide to the good life, Simmons made a deeper connection with her audience and strengthened their allegiance with her can- did revelations. Copyright © Toni V. Martin LLC www.tonivmartin.com 8
9.
Book Your Brand! Special
Offer for Glamour Pros! Are You Ready to Step From Behind the Spotlight, Establish Yourself as the CrĂšme de la CrĂšme of Your Industry, and Share Your Savvy With the World? Do you want to move beyond having to keep your client roster full to maintain your income? Are you ready to be celebrated by the local and national media? Do you want to hopscotch over your competition and become branded as THE ex- pert in your industry? I can create a custom-tailored plan to help you achieve your business and marketing goals in 2011! I have a limited number of slots available where you and I can discuss one-on-one your 2011 Media Vision, where we will establish your publishing goals and plan. ROI YOU CONTROL! CONTROL! If you are considering adding a Public Relations or Marketing component to your business this year, authoring a book provides one of the fastest ways to establish credibility and anchor a promotions campaign around. If you already work with a PR or marketing firm, writing your own book can breathe new life into your promotional efforts and give your team some- thing meaty they can offer to the media. Investment in your own book Investment in PR/Marketing One-time cost to have written Ongoing, monthly retainers Endless topics to mine for publicity from one Need constant new campaigns book Long âshelf-life,â information is timeless Needs to be timely current You are the credible expert, based on the info in Your PR persons claims youâre the expert the book An asset you own that can be spun-off into pro- No control over the placements or opportunities grams, products and services yielded from PR/Marketing efforts Only the top, elite glamour professionals have Many of your competitors are already working their own book with a PR/Marketing firm Copyright © Toni V. Martin LLC www.tonivmartin.com 9
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Due to the
one-on-one attention provided, my availability is extremely limited. I can only offer a few strat- egy session each month to select entrepreneurs who are serious and committed to achieving results. COMPLIMENTARY 25-MINUTE 2011 MEDIA VISION STRATEGY SESSION COMPLIMENTARY 25-MINUTE 2011 MEDIA VISION STRATEGY SESSION Are you a Glamour Professional? âą Hair Stylist âą Interior Designer âą Image Consultant âą Fitness Expert âą Fashion Stylist âą Professional Organizer âą Relationship Expert âą Event Planner âą Makeup Artist âą Beauty Product Inventor The 2011 Media Vision Planning Session will give you Insider Informa- tion you can use to shape your visibility and business-building tactics this year and beyond. Youâll come away knowing âą Whether a book should be a part of your 2011 Marketing Vision âą Which route to take: Self Publishing or Traditional Publishing âą Whether you should work with a Ghostwriter or DIY âą A Roadmap and Timeline to Publication! Youâll leave our call with⊠⹠Strategies and key components of a marketing push to help you land higher-end clientele and national media attention and âą Action steps to take NOW to help you achieve your dream of be- coming a published author âą A clear picture of the next level in your career as a glamour profes- sional Copyright © Toni V. Martin LLC www.tonivmartin.com 10
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READY TO BOOK
YOUR 2011 MEDIA VISION STRATEGY SESSION? Iâve blocked out time to talk to you! Please secure your appointment at a time thatâs most convenient for us both by following this link (http://tungle.me/ tonivmartin). Once youâve secured your session, youâll receive a confirmation and a questionnaire which will help me to determine the best recommendations for you and your business. I hope youâve enjoyed my report and are ready to make 2011 the year you finally âBook Your Brand!â Thanks for reading and feel free to share this report with any other Glamour Pros you think could benefit from these insider se- crets! Donât forget, you can always connect with me Online at www.tonivmartin.com Via email at toni@tonivmartin.com On Facebook at www.facebook.com/ authorcoachconsultant On Twitter at www.twitter.com/ tonivallentine Cheers to your success! Copyright © Toni V. Martin LLC www.tonivmartin.com 11
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