1. Book Your
Brand!
A Special Report by Toni V. Martin
“The Glamour Ghostwriter”
How today’s top
glamour and lifestyle
industry pros use the
Power of Publishing to
• Secure national
name recognition
• Land Celebrity
Clientele
• Garner Major Media
Mentions
Copyright © Toni V. Martin LLC www.tonivmartin.com

2. Book Your Brand!
Introduction
Today’s female consumer wants to lead the glamorous life! If you're an expert
who helps women look, love & live their best lives, then this special report will
help you take your business to another level.
Having your own book can help you:
· Secure national name recognition
· Get in front of Celebrity and exclusive clientele
· Land major media appearances
· Reach more people without overextending yourself
What You’ll Learn
Read on, if you’re tired of
• Being stuck in a 1 client/1 payment mode
• Working too hard to service your thriving client base
• Seeing competitors with less skills hailed as experts
• Not knowing how to take one opportunity and double, triple and quadruple it
In this special report, we'll look at the Success Strategies the top Glamour Pros
have used to gain more time, broader name recognition, new fans and followers
pre-disposed to purchase and ways to profit from ancillary opportunities by lever-
aging the power of the written word!
Copyright © Toni V. Martin LLC www.tonivmartin.com 2

3. Book Your Brand!
About Toni V. Martin
I’m a veteran in the world of writing, with over a
decade of experience writing for publications like
Allure and Spa Magazine.
As the Glamour Ghostwriter, I work with hair and
wardrobe stylists, image consultants, makeup art-
ists, relationship coaches, event planners, lifestyle
experts and others who want to get in front of
cameras, in print and on stage by helping them be-
come published authors.
You may be the go-to girl or guy in your city, but
when it comes to getting national spotlight, a book can be the quickest way to
catapult you into the big leagues. If you’re only known within a certain circle and
to local editors and producers, having a new book that ties into topics of interest
to a national audience trumps the argument that since you’re based locally your
reach isn’t nationally relevant. In addition, having a book delivers longevity that
ensures you can continue to be relevant—long beyond any current promotions or
flashes in the pan. Best yet, a book allows a greater ROI than a marketing or pub-
lic relations campaign. You can tie one book into seasonal trends, holiday stories,
major media news, celebrity stories, makeover shows—anything relevant to your
topic.
With my background in Public Relations, Publishing and my degree in English
Language and Literature from the University of Michigan, you can be assured
that you’ll get a best-seller quality, professional book that’s tailor-made for media
pickup.
I love helping entrepreneurs who are self-motivated, go-getters with a huge vision
of who they want to help in this world—just like me!
Read on to find out the 5 Secret Strategies other Glamour Pros use when they
add a book to their marketing arsenal...
Copyright © Toni V. Martin LLC www.tonivmartin.com 3

4. Book Your Brand!
Success Strategy #1: Extend Those 15 Minutes of Fame
Got an opportunity to be a contestant or a judge on one of today’s hottest new re-
ality TV shows? Even if you’re only shooting a pilot, the savviest stars of today’s
most popular form of TV and online entertainment are ensuring their name rec-
ognition lasts more than just 15 minutes by producing books that tie in with their
area of expertise. Shows that highlight your expertise, like Project Runway or
The Fashion Show, Shear Genius, Design Star or Top Designer or feature you
giving advice to reality show stars as judges or makeover professionals are prime
Author: Bethenny Frankel
Books: Naturally Thin, The Skinnygirl Dish
Claim to Fame: This reality show star of
Real Housewives of Beverly Hills was no
shrinking violet—onscreen or when it
came to using her celebreality notoriety
to secure her book deal. An established
nutritionist before the show aired,
Frankel capitalized on the show’s popu-
larity, her name recognition and image to
launch her line of (New York Times best-
selling) books.
platforms to launch your publishing career!
Copyright © Toni V. Martin LLC www.tonivmartin.com 4

5. Book Your Brand!
Success Strategy #2: Offer the Missing Manual
If you already have a product line or line of goods, consider doing a book which
serves as a behind-the-brand look at your offerings. This book acts as a
“companion guide” to your line of body products, makeup—even clothing line.
If you’re considering launching or developing your own line, this type of book is a
way to get buy-in and establish yourself as an expert in order to make your prod-
ucts well received. Companies like Aveda, The Body Shop and Carol’s Daughter
have used this strategy to get in front of readers, share the story behind favorite
items and introduce them to new products they may have never tried before. A
book is a great addition to an online or brick & mortar store, as well as a special
stuffer in holiday gift baskets and gift bags for VIP/Celebrity customers.
Author: Anita Roddick
Books: Business as Unusual, Body and
Soul, and many more
Claim to Fame: As the founder of The
Body Shop, Anita Roddick is strongly
aligned with healthy living and sustainable
beauty. Packaging her philosophy into
book form dovetailed perfectly with the
store, inviting customers to learn more
about the principles behind the products
they loved so well. In fact, Roddick was so
successful with the store and book, she’s
authored more than 5 books and has her
own publishing company!
Copyright © Toni V. Martin LLC www.tonivmartin.com 5

6. Book Your Brand!
Success Strategy #3: Use (or Get!) the Celebrity Advantage
If you’re the woman or man behind a celebrity’s great sense of style, hair, looks,
home or happy relationship, why not bank on your star status with a book? More
than likely, you’re exclusive to working with that celebrity or not available to
carry a full roster of clients. That’s no reason for you not to get your expertise in
front of thousands more than you could ever hope to service. If your client agrees
to it, publishing a book based on the expert tips and info that make you coveted
can present your work to millions without affecting your ability to serve your #1
client. Conversely, if you WANT to land a high-profile celebrity client, publish-
ing a book instantly creates the aura of expertise. If it comes to a makeup artist
who wrote a book versus one who hasn’t, who do you think is perceived as being
more popular, knowledgeable and experienced? While many celebrities might not
have a lot of time to read, you can use a book to get in front of celebrity’s manag-
ers, assistants and friends—people to whom celebrities turn when they’re looking
for recommendations on the top professionals who can help create or maintain
their glam status.
Author: Andre Walker
Book: Andre Talks Hair
Claim to Fame: When you’ve been styling
Oprah’s hair for more than 20 years, you probably
don’t have time to take on new clients! But Andre
Walker stepped from behind that famous mane
of hair to dish some insider secrets on his most
famous—and only—client, as well as create a hair
classification system that was adopted with fer-
vor by legions of women. With a special introduc-
tion by his number 1 client (Ms. Winfrey herself),
Walker poised himself for success with his book
and capitalized on his affiliation with a highly visi-
ble customer.
Copyright © Toni V. Martin LLC www.tonivmartin.com 6

7. Book Your Brand!
Success Strategy #4: New Avenues
You don’t “just” style hair or organize closets—you’re a master of many trades.
But when it comes to rebranding or launching a new arm of your core business, it
can be hard to differentiate yourself from the known go-to guys and girls in that
field. With a book in hand, you can promote your new or revamped offerings
with a splash. Having a book can act as a bridge from where you’ve been to where
you want to go, attracting new clientele and tapping into new media opportuni-
ties. Even if your new arena isn’t your strongest suit, by the end of writing your
book you will have, well, written the book on the topic! So if you need a way to
makeover your offerings and reinvent yourself in your industry—both among
your peers and to potential clients—a book can deliver the double whammy.
Author: Steve Harvey
Books: Act Like a Lady, Think Like a Man;
Straight Talk, No Chaser
Claim to Fame: A thrice-married comedian
giving relationship advice? It may sound like
a joke, but Steve Harvey laughed to the top
of the NY Times bestseller list with his first
book. Despite having no “expert” creden-
tials, Harvey capitalized on his audience
from his hit radio show, life experience and
reputation for telling it like it is to deliver a
book that was controversial and entertain-
ing. Harvey parlayed his first book into a
regular column for Essence magazine, tons
of media appearances, and a second book.
Copyright © Toni V. Martin LLC www.tonivmartin.com 7

8. Book Your Brand!
Success Strategy #5: Memorable Memoirs
If your clients love to hear your story over and over, if you want to catapult your-
self into a speaking career, or if you just feel your stories can help others, a book is
one of the most succinct and intimate ways to share your story. Sometimes people
want to go behind the brand and learn about the unique set of circumstances that
were integral to the success they see in you today. If your story is about defying
the odds, rags to riches, coming up on the wrong side of the track, the American
Dream, overcoming major obstacles or just marching to the beat of a different
drummer, you’ve got a book in you! Savvy pros use this strategy to differentiate
themselves from the competition—sure, there may be a million hairstylists in
New York, but how many had to overcome a repressive regime and start over in a
new land with only $50?
Author: Kimora Lee Simmons
Book: Fabulosity
Claim to Fame: By telling her ugly-duckling-
makes-good tale in book form, Simmons
packaged a style guide and memoir all in
one. As another jewel in her empire of
clothing, jewelry, perfume and reality
shows, Simmons proved that you can (and
should) have it all when it comes to offering
your fans pieces of you. By writing her tell
all/guide to the good life, Simmons made a
deeper connection with her audience and
strengthened their allegiance with her can-
did revelations.
Copyright © Toni V. Martin LLC www.tonivmartin.com 8

9. Book Your Brand!
Special Offer for Glamour Pros!
Are You Ready to Step From Behind the
Spotlight, Establish Yourself as the Crème de
la Crème of Your Industry, and Share Your
Savvy With the World?
Do you want to move beyond having to keep your client roster full to maintain
your income? Are you ready to be celebrated by the local and national media? Do
you want to hopscotch over your competition and become branded as THE ex-
pert in your industry? I can create a custom-tailored plan to help you
achieve your business and marketing goals in 2011!
I have a limited number of slots available where you and I can discuss one-on-one
your 2011 Media Vision, where we will establish your publishing goals and plan.
ROI YOU CONTROL!
CONTROL!
If you are considering adding a Public Relations or Marketing component to your
business this year, authoring a book provides one of the fastest ways to establish
credibility and anchor a promotions campaign around.
If you already work with a PR or marketing firm, writing your own book can
breathe new life into your promotional efforts and give your team some-
thing meaty they can offer to the media.
Investment in your own book Investment in PR/Marketing
One-time cost to have written Ongoing, monthly retainers
Endless topics to mine for publicity from one Need constant new campaigns
book
Long “shelf-life,” information is timeless Needs to be timely current
You are the credible expert, based on the info in Your PR persons claims you’re the expert
the book
An asset you own that can be spun-off into pro- No control over the placements or opportunities
grams, products and services yielded from PR/Marketing efforts
Only the top, elite glamour professionals have Many of your competitors are already working
their own book with a PR/Marketing firm
Copyright © Toni V. Martin LLC www.tonivmartin.com 9

10. Due to the one-on-one attention provided, my availability is extremely limited. I can only offer a few strat-
egy session each month to select entrepreneurs who are serious and committed to achieving results.
COMPLIMENTARY 25-MINUTE 2011 MEDIA VISION STRATEGY
SESSION
COMPLIMENTARY 25-MINUTE
2011 MEDIA VISION STRATEGY SESSION
Are you a Glamour Professional?
• Hair Stylist • Interior Designer
• Image Consultant • Fitness Expert
• Fashion Stylist • Professional Organizer
• Relationship Expert • Event Planner
• Makeup Artist • Beauty Product Inventor
The 2011 Media Vision Planning Session will give you Insider Informa-
tion you can use to shape your visibility and business-building tactics this
year and beyond.
You’ll come away knowing
• Whether a book should be a part of your 2011 Marketing Vision
• Which route to take: Self Publishing or Traditional Publishing
• Whether you should work with a Ghostwriter or DIY
• A Roadmap and Timeline to Publication!
You’ll leave our call with…
• Strategies and key components of a marketing push to help you land
higher-end clientele and national media attention and
• Action steps to take NOW to help you achieve your dream of be-
coming a published author
• A clear picture of the next level in your career as a glamour profes-
sional
Copyright © Toni V. Martin LLC www.tonivmartin.com 10

11. READY TO BOOK YOUR 2011 MEDIA VISION STRATEGY SESSION?
I’ve blocked out time to talk to you! Please secure your appointment at a time
that’s most convenient for us both by following this link (http://tungle.me/
tonivmartin). Once you’ve secured your session, you’ll receive a confirmation
and a questionnaire which will help me to determine the best recommendations
for you and your business.
I hope you’ve enjoyed my report and are ready
to make 2011 the year you finally “Book Your
Brand!” Thanks for reading and feel free to
share this report with any other Glamour Pros
you think could benefit from these insider se-
crets! Don’t forget, you can always connect
with me
Online at www.tonivmartin.com
Via email at toni@tonivmartin.com
On Facebook at www.facebook.com/
authorcoachconsultant
On Twitter at www.twitter.com/
tonivallentine
Cheers to your success!
Copyright © Toni V. Martin LLC www.tonivmartin.com 11