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Dr. Robert Sprague - Research

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The changing face of communication law in the rise of social media. From Saturday's Session 2 of UGA Connect.

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What does research tell us? What research is needed? Robert Sprague Assistant Professor University of Wyoming College of Business Connect. Public Relations & Social Media Conference University of Georgia Grady College October 19-20, 2007
So many issues. So little time. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Public Relations & Social Media ,[object Object],[object Object],[object Object],[object Object]
Commercial speech ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial speech doctrine ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
When is a blog a commercial site? Journalist: They gather, select, and prepare, for purposes of publication to a mass audience, information about current events of interest and concern to that audience. GM’s FastLane blog is a forum for GM executives to talk about GM’s current and future products and services
Walmarting Across America ,[object Object],[object Object],[object Object],[object Object],[object Object]
Deceptive speech ,[object Object],[object Object],[object Object]
Buzz marketing ,[object Object],[object Object],[object Object],[object Object]
No definitive guidelines ,[object Object],[object Object],[object Object],[object Object]
Buzz marketing on the Internet ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial speech and new media Is Marié engaged in deceptive trade practices? Marié Digby Pop / Rock / Alternative Los Angeles, California United States Profile Views:  157788 Last Login:  9/22/2007                               
Defamation ,[object Object],[object Object],[object Object],[object Object],[object Object]
New trend in publisher liability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
New areas of research?

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Dr. Robert Sprague - Research

  • 1. What does research tell us? What research is needed? Robert Sprague Assistant Professor University of Wyoming College of Business Connect. Public Relations & Social Media Conference University of Georgia Grady College October 19-20, 2007
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. When is a blog a commercial site? Journalist: They gather, select, and prepare, for purposes of publication to a mass audience, information about current events of interest and concern to that audience. GM’s FastLane blog is a forum for GM executives to talk about GM’s current and future products and services
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Commercial speech and new media Is Marié engaged in deceptive trade practices? Marié Digby Pop / Rock / Alternative Los Angeles, California United States Profile Views:  157788 Last Login:  9/22/2007                               
  • 13.
  • 14.
  • 15. New areas of research?