1. Easy Pad

2. „To be the unrivaled work-life balance enabler‟

3. “Our mission is to be a leading innovator In
enhancing consumer lives through technology.
Our Products will revolutionize the world by
empowering working women. This is achieved
by creating a communication hub that is easily
accessible, time saving and user friendly”

4. Apple has best-known hardware
products which includes
Macintosh computers, the
iPod, and the iphone. Apple
software includes the Mac OS
X operating system, the
iTunes media browser, the
ilife suite of multimedia and
creativity software, the iwork
suite of productivity software
and many more.

5. So now after eight years of
rumour and speculation about a
tablet device from Apple has
come to an end, and the most
anticipated device is unveiled
with the name iPad.The
announcement was made by
Apple chief executive Steve Jobs
at an event in San Francisco. So
this the first new product in any
category where people have the
great option of having a hundred
thousand application integrated in
it
CEO Apple : Steve
Jobs

6. Easy Pad
What is bought • Novelty: unique software's: “Helping hand”
• Standard functions: music, photos, Bluetooth, GPS, Wi Fi
• Image status
Where Online, Retailers and Distributors (Corner or Flagship store)
When When a life of a woman changes:
• A mother
• Stressful life
How? Credit cards, cash and gift vouchers
Who? Target group (high income):
Working moms,
White collars, Working singles
Why? (Benefits) Eco-friendly
Small – portable, thin
User-friendly
Access to easy life, entertainment and knowledge

7.  The architecture can be grouped
into 3 headings:
 The A4 processor
 iPhone OS(OS X)
 System requirements
The A4 processor
 It is a 32bit-ARM based
system-on-chip designed by
Apple
 It is first used in iPad
 It was first announced on jan
27,2010, during Apple‟s
“Latest creation” event
 It runs at 1GHz and contains
a Cortex-A8 CPU core with a
powerVR SGX graphics
processor

8.  It was custom designed by
Apple engineers to be
extremely powerfull and
efficient
 The performance is like
anything we vie ever seen
on a touch based device
 It makes iPad fantastic for
everythingfrom productivity
apps to games
 The A4 chip is so power
efficient that it helps iPad
get up to 10 hours of
battery life on a single
charge

9. Size and weight Display
Height:9.56 inches(242.8mm)  9.7-inch (diagonal) LED-backlit
Width:7.47 inches(189.7mm) glossy widescreen Multi-Touch
Depth:0.5 inch(13.4mm) display with IPS technology
Weight:1.5 pounds (0.68 kg) Wi-Fi  1024-by-768-pixel resolution at
model; 132 pixels per inch (ppi)
1.6 pounds (0.73 kg) Wi-Fi +  Fingerprint-resistant oleophobic
3G model coating
 Support for display of multiple
languages and characters
simultaneously

10.  Portable - smaller than a
laptop, with connectivity
options that are similar.
 Can use any existing iPhone
apps
 Uses a 1Ghz new Apple chip
 10 hours of battery life (very
good versus a laptop)
 Has 3G, and will be unlocked
 At&t will provide unlimited
US data for $30 and it will be
prepaid
 Already runs iPhone apps
 Will run iWork

11.  No multitasking
 Awkward Design
 No Adobe Flash
 No USB
 Memory business module
 Touch keyboard
 Apple store application
 No camera
 No removable battery
 No HDMI output
 No wide screen
 No GPS
 Its is large and slow

12. PRODUCTS
Existing New
M
A Market penetration Product
R Existing
development
R
K
E
T New Market extension
S

13. Product/Services market Volume of sales Market share
segment (n+1)
OBJECTIVES To provide BEST quality, To ensure that To achieve 2 To achieve 100%
innovative and eco- every 3rd million sales of of the facilitation
friendly product in the working mom in Easypad in market share in
facilitation market in Germany have Germany within 1 Germany within
Germany at affordable Easypad year 1st year
price within 1 year within 1 year
STRATEGY - Focus at R&D - Promotion - Distribution - Strong
department (special channels and advertising
(employment of new events at direct sales campaign in
talents and offices e.g the beginning
financing) embassy)
PLANNING - Supplier selection - Social media - Easypad - Increasing
& (Code of conduct: no advertising corners at brand
DISTRIBU- child labour, 100% - Internet BUZZ Nokia stores awareness
TION recyable materials - Special offers - Flagship shops
used) on womens for Easypad
day and
valentine day
ADVERTI- - Development of the - Market - Online sales - Discount
SING product (marketing research policy to
research) (questionnaires) distributors

14. New
entrants
medium
Bargaining
Competitive power of
rivalry
suppliers
low
Strategic high
position
Threat of Bargaining
Substitutes power of
high buyers
low

16.  Faster, Lighter, Thinner
 Cameras and Gyro
 iOS 4.3 Operating system
 3G on Verizon & AT&T
 10 hour battery life

17.  Retail Price € 999
 Selling Price € 899 (10% profit margins for the distributors)
 COP € 200 (20%)
 R&D € 200 (20%)
 Marketing Expenses € 300 (30%)
 Profit margin for
the company € 200