In our latest survey report “Monetization of Portability and Verification in an A2P SMS World” explore not only mobile operator attitudes, but also the potential of the monetization of Mobile Number Portability and Mobile Phone Verification traffic.

2. tyntec 2016 Research | Monetization of Portability / Verification
Contents
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About the Research
Introduction
Mobile PhoneVerification / Mobile Number Portability
Key Findings and Insights
Mobile Operator Perceptions
Positives of MPV and MNP Traffic
MPV and MNP Traffic Strategies
MPV and MNP Traffic Revenues
Conclusion
Recommendations
About tyntec
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3. tyntec 2016 Research | Monetization of Portability / Verification3
About the research
This research is a follow-up to mobilesquared's whitepaper “Secure Networks Key to A2P
Monetisation: SMS firewalls, the first step in unlocking A2P revenue potential” released in
October 2015.
In this new study, mobilesquared delves into Mobile Number Portability and Mobile Phone
Verification traffic, the second most popular monetization strategy identified by the
previous research.
The research involved an online survey of 25 mobile operators in October 2015, and was
followed up with a second online survey of 18 mobile operators in November 2015.

4. tyntec 2016 Research | Monetization of Portability / Verification4
Introduction
As mobile becomes the central device in our lives, our mobile number has become the
main identifier by which companies authenticate critical information and secure data, as
well as target us as consumers for marketing. Furthermore, the information about the
number, such as the associated mobile operator (MNO), enables efficient routing for both
messaging and voice calls.
Both Mobile Phone Verification (MPV) and Mobile Number Portability (MNP) are pivotal
services that now play a key role across a number of aspects of the mobile ecosystem and
present a key revenue generating opportunity for mobile operators.

5. tyntec 2016 Research | Monetization of Portability / Verification
Mobile Phone
Verification
Mobile Number Verification (MNV) is
the process by which the authenticity
of a mobile phone number is verified
against mobile network information in
real-time via the HLR (Home Location
Register).
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Mobile Number
Portability
Mobile Number Portability (MNP) is
when a mobile user switches operators
and retains their mobile number, also
referred to as “porting” the number.
MNP lookups are performed by
accessing a MNP database where
available or querying the mobile
network to identify the operator that
hosts the mobile number.

6. tyntec 2016 Research | Monetization of Portability / Verification
Key Findings and Insights

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Opportunities for Mobile Operator
Almost half of the respondents
perceived MNP and MPV as
revenue-generating.
Equally the samenumber of
respondents raised concerns about
security risk and subscriber privacy.
Mobile operators cannothave a
revenue generating opportunity
without considering the impact it
could have on subscribers.
Just below 45% of MNOs recognised the revenue potential of MNP
and MPV.
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8. tyntec 2016 Research | Monetization of Portability / Verification
Positives of MNP and MPV Traffic
MNP and MPV as an additional
revenue streamwas the standout
opportunity for the MNOs surveyed,
selecting the opportunity ahead of
“marketing tool,” and “database
cleansing tool”.
Around one-fifth of respondents
believe MNP and MPV would limit
the level of spamdelivered to their
customers
80% of the respondents viewed the impact that MNP and MPV will
have on their business positively.
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9. tyntec 2016 Research | Monetization of Portability / Verification
MNP and MPV Traffic Strategies
66% of MNOs say they will monetize
MNP and MPV services within 12
months, with potentially more
mobile operators doing so once they
have formed a strategy.
Of the 22% of MNOs that were not
awarethat these services could be
monetized, 75% of them expressed a
desire to do so.
Of the MNOs that can identify MNP
and MPV traffic, 33% use firewalls to
do so.
Almost 56% of respondents said that they already monetize
Portability and Verification traffic, with a further 11% stating they
will monetize the traffic in the coming 12 months.
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10. tyntec 2016 Research | Monetization of Portability / Verification
MNP and MPV Traffic Revenues
There is a strong correlation
between those mobile operators
with messaging visibility (56%) and
the ability to monetize MNP and
MPV traffic.
78% of mobile operators believe
Portability and Verification traffic
contributes between 1-6% of their
total revenues, with the majority of
respondents citing 1-3%
The number of respondents that can identify MNP and MPV traffic
today is consistent with the 56% that also claimed to monetize it.
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11. tyntec 2016 Research | Monetization of Portability / Verification
Conclusion
Mobile operators are clear in that they view the overall potential of Mobile Number
Portability and Mobile Phone Verification traffic as an additional revenue stream. But they
also raised concerns with subscriber privacy, though this should be viewed as a component
to be addressed and not as a barrier to monetisation.
Over half of respondents said that they already monetize MNP and MPV traffic, with a
further 11% stating they will monetize the traffic in the coming 12 months. However, this
figure could rise further given the fact that 80% of respondents expect MNP and MPV to
have a positive impact on their business.
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12. tyntec 2016 Research | Monetization of Portability / Verification
Recommendations
Monetizing MNP and MPV:
The revenue potential of MNP and MPV ultimately stems from the growing
enterprise use of A2P SMS, esp. for time sensitive use cases such as two-factor
authentication.
Portability and Verification traffic also improves routing efficiency, ensuring
accurate, timely delivery to subscribers.
Mobile operators should approach Portability and Verification traffic in a new
light—as both a monetization strategy as well as an efficient routing tool.
Addressing Subscriber Privacy Issues:
All traffic including number lookups (MNP and MPV traffic) must be filtered.
Deploying an SMS Firewall addresses the issue, while separating the good
monetizable traffic from the bad.
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About tyntec
tyntec is a telecom-web convergence company that connects the immediacy and
convenience of telecom with the power of the Internet.
Partnering with operators around the world, tyntec enables enterprises and Internet
brands to power their applications, authentication, and mission-critical communications
with universal mobile services such as SMS, voice, and phone numbers in the cloud.
Founded in 2002, tyntec employs over 150 people in six offices around the globe, serving
more than 500 global businesses, Internet brands and telecom operators.

14. tyntec 2016 Research | Monetization of Portability / Verification
Our Contact Details
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tyntec Ltd.
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For more information, please contact our local Sales Team:
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sales@tyntec.com
www.tyntec.com