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UX in the Professional World - a seminar at Universitas Indonesia
- 2. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
Hello! I’m Sulis
Who Am I?
• Customer Experience consultant
• Indonesian – Balinese ;)
• Lived in Singapore for 12 years
• Bachelor in product design - NTU, Singapore
PhD in Human Factors – NTU, Singapore
I have worked at
• Dell Experience Design Group, Singapore
• Hewlett-Packard Global Design Studio
• Reading Room, Singapore
Now at Somia Customer Experience, Indonesia
- 15. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
UX IS EVERYONE’S RESPONSIBILITY
15
“A customer’s experience is affected by the whole story: brand,
campaigns, literature, websites, store design, package design, out-of-box
experience, product visual design, interaction design, support,
user community, disposal / replacement.
It’s absurd to think that one person can design all of this. UX is everyone’s
job, from the copywriter perfecting his headlines so that the site speaks to
the right audience, to the developer honing her code so that the app
performs a touch faster.“
Source: NNGroup report, User Experience Careers
- 21. ©"2014"SOMIA"CUSTOMER"EXPERIENCE."" 21
WHAT ARE THE JOB TITLES?
Customer Experience Specialist
Design Researcher
Experience Designer
Human Factors Engineer
Information Architect
Interaction Designer
Usability Analyst
Usability Engineer
User Researcher
UX Consultant
UX Specialist
UX Designer
UI Designer
UI / UX Designer
UX / UI Developer
Service Designer
- 23. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
WHERE DOES UX FIT IN THE DEVELOPMENT PROCESS?
23
• Business goals
• User needs
• Technical
capabilities
• Competitors
• Personas
• Scenarios
• User journey
• Requirements
• Concepts
• Information
Architecture
• Sketches &
wireframes
• Content strategy
• Review
prototype
• Test with
users
• Iterate
Research Define Design Develop
- 36. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
YOU MIGHT BE A UX PERSON IF…
You want to design a better solution for these light-switch problems, or you
want to know more about what’s going on here.
36Source: NNGroup report, User Experience Careers
- 37. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
YOU MIGHT BE A UX PERSON IF…
You love good design, but chafe at poorly designed and broken controls,
instructions, menus, elevators, signage, maps, and so on.
37Source: NNGroup report, User Experience Careers, facebook.com/mohonrevisi
- 38. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
YOU MIGHT BE A UX PERSON IF…
You like to organize things. You don’t have to have an alphabetical spice rack to
qualify as information-architect material, but if you immediately thought,“No, the
spices should be organized by type of food!”you might have the right stuff.
38Source: NNGroup report, User Experience Careers
- 39. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
YOU MIGHT BE A UX PERSON IF…
And
• You figure out how to make your workplace more efficient by streamlining
the workflow.
• You file bugs against software that you use, in order to make it better for
everyone.
• You’re the one who always spots the typo on the restaurant menu. You
probably have the kind of detail orientation that UX managers dream of.
39Source: NNGroup report, User Experience Careers
- 44. ©"2014"SOMIA"CUSTOMER"EXPERIENCE.""
1. Get some training
2. Network in professional communities
3. Actively pursue opportunities to practice UX activities
4. Learn business skills as well as design and people skills
5. Gain experience and build a portfolio
44
HOW DO I START A UX CAREER