Presentation given at the CIPR on the subject of 'How Social Do You Want Your PR? It includes six tips on skills PRs need given the change in media consumption by the public and stakeholders.

1. “How Social Do
You Want Your
PR?”
Social Is Knowledge, Use It!
CIPRsm

2. CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

3. My six for 2013:
1.Rise of the “Pro-sumer”
2.Get your content mobile ready
3.Use video in your comms
4.Data can empower PR
5.Skills for a new communications world
6.The End of PR 1.0!!
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

4. 1. Rise of the “Pro-sumer”
Consumers are becoming more informed, more
connected, more demanding, and less loyal
(guilt-free disloyal).
Kym Penhall Managing Director Ipsos ASI Asia-Pacific
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

5. 2.Mobile:
Who is she?
Mary Meeker –
Formally,
• MD of Morgan Stanley’s Global
Technology Research Team.
Now
• Partner at Kleiner Perkins Caufield
& Byers VC
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

6. Mobile:
We’ve arrived!
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

7. Mobile:
• UK is the biggest user of data in the world -
Ofcom
• Biggest driver of mobile usage
remains:
– social networking (40%)
– News and sports (30%)
– Mobile shopping
– Web browsing (16%)
• The rise of Phablets – Mix between
Smartphone and Tablet (iPad mini,
Nexus, Galaxy Note)
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

8. 3. Video:
• Mobile is big in Asia/Pacific
(74%),
Middle East and The Gulf (72%),
where people watch video on
mobile at least once a month.
• Almost 40 percent (38% and 37%,
respectively) say they do so at
least once a day!!
• Average length of YouTube video
is:
– 5 minutes!!
• Use Video in your comms.
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

9. 4. Data for PR:
• Analytics experts and
data scientists are a
must for PR
• Find patterns in your
audience behaviour
• Learn from audiences
• GEEK IS THE NEW
GOLD!
A visualization created by IBM of Wikipedia edits
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

10. 5. Skills for a new communications
landscape:
– Planning – more important than ever before
– Split and customise your stories by communities –
traditional, forums, networks, video, audio
– Change from a PR Team to a PR Newsroom – learn from
journalism.
– Technically savvy Comms team with expert knowledge
in video production, data analysis, coding (HTML5,
CCS3, APIs), law
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

11. CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk

12. Do get in touch with any questions
you have.
Web: http://www.twofourseven.co.uk
Email: julio@twofourseven.co.uk
Twitter: @twofourseven
Facebook: facebook.com/JulioRomoPR
LinkedIn: http://uk.linkedin.com/in/twofourseven
CIPRsm Julio Romo | @twofourseven | twofourseven.co.uk