ICT Role in 21st Century Education & its Challenges.pptx
Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives
1. Television advertising in Europe. Positions of Ukraine VictoriiaYarmoshchuk, “Media Resources Management” Kiev, September 15, 2011 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua
2. According to its size, Ukraine is the 16thtelevision advertising market in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 2
3. Ukraine – total 1.26% of television advertising market in Europe
5. Ukrainian television advertising is growing faster than all others in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 5
6. Growth rates of market will be reserved for the next five years 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 6
7. BUT!!! Actually expenses for television advertising in Ukraine are less than ANYWHERE in Europe! 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 7