Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives
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Victoria Yarmoshchuk - Review of European TV advertising market: Ukrainian approches, tendencies and perspectives
- 1. Television advertising in Europe. Positions of Ukraine VictoriiaYarmoshchuk, “Media Resources Management” Kiev, September 15, 2011 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua
- 2. According to its size, Ukraine is the 16thtelevision advertising market in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 2
- 3. Ukraine – total 1.26% of television advertising market in Europe
- 4. 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 4
- 5. Ukrainian television advertising is growing faster than all others in Europe 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 5
- 6. Growth rates of market will be reserved for the next five years 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 6
- 7. BUT!!! Actually expenses for television advertising in Ukraine are less than ANYWHERE in Europe! 22 Nikolai Zakrevskii Street, 02660 Kiev, Ukraine Tel.: +380 44 459-46-10; Fax: +380 44 459 4611; info@mrm.ua; www.mrm.ua 7