Do you know that cutting back on exhibit marketing in a tough economy can cripple your business? To survive a tough economy you want the best tools to boost exposure without increasing dollars spent. In this fast-moving, high-content webinar, you'll discover how to take your exhibit marketing program to a brand new level of expertise. In particular, you will learn how to: Create new marketing programs using short-term tactics that stimulate activity before, during and after your show Understand and target your market so that you put your effort into segments that want what you have to offer Zero in on fast-growing market segments so that you take advantage of new and exciting opportunities Spend smarter and create a clear-cut justification for your investment to top management Double down on your current customers so that you provide more value and take care of their needs Outsmart your competitors with savvy marketing techniques Discover social media marketing tips and techniques from the pros – companies who are getting results Master the "Don't Do Everything - Try Something" Technique For more tradeshow tips and articles by Susan Friedmann, CSP, The Tradeshow Coach go to http://www.thetradeshowcoach.com This webinar was hosted by TSNN http://www.tsnn.com and sponsored by Email Data Group http://www.emaildatagroup.net/

1. 17 Strategies to Leverage Your Exhibiting Success (That Work!) Presented by Susan Friedmann, CSP The Tradeshow Coach Sponsored by

2. Realize the Landscape has Changed 1 Leverage Your Exhibiting Success

3. The Changed Landscape

4. Monologue Marketing the Old Way

5. Marketing the New Way Dialogue

6. Leverage Your Exhibiting Success Tradeshows perfect forum for dialogues!

7. Understand the New “Social” Economy 2 Leverage Your Exhibiting Success

9. Tools The Right Tools

10. Learn The Tools 3 Leverage Your Exhibiting Success

11. Twitter Blogs LinkedIn Facebook YouTube Top Social Media Tools

12. #TSNN @tradeshowcoach 3.5 – 4.5 million users worldwide

14. Corporations Who Twitter

15. Corporations Who Twitter #1

16. Blogs

17. 40 million registered users spanning 170 industries.

20. Mobile Marketing New kid on the block! Text: TSCOACH at 74700

21. Understand the Rules of the Game Leverage Your Exhibiting Success 4

22. Leverage Your Exhibiting Success

23. Leverage Your Exhibiting Success Chris Brogan

24. Books Worth Reading

25. Pinpoint Your Target/Niche Markets 5 Leverage Your Exhibiting Success

26. Available August 2009

27. Identify Where Your Customers Go for Information 6 Leverage Your Exhibiting Success

28. Leverage Your Exhibiting Success Traditional Marketing Still Works! 7

29. Social Media Not the Holy Grail Leverage Your Exhibiting Success

30. Know and Understand Your Customer’s World Leverage Your Exhibiting Success 8

31. Leverage Your Exhibiting Success Know and understand WANTS and NEEDS

32. Leverage Your Exhibiting Success Marketing & Sales Must Work Together 9

33. What marketing needs from sales… Information #1 Marketing Focus

34. What sales needs from marketing… Quality Lead Generation #1 Sales Focus

35. Lead Generation 50-90% of collateral prepared by Marketing is not used by salespeople in the field American Marketing Association

36. Get Top Management Support 10 Leverage Your Exhibiting Success

37. Accountability Leverage Your Exhibiting Success

38. 80% Leads not followed up!

39. Use Social Media Tools to Outsmart the Competition 11 Leverage Your Exhibiting Success

40. Marketing dollars spent during slow times are the best investment a company can make. Your marketing dollars work harder in slow times. If your competition is less active, this is a time to steal market share. Just because your customers are not buying at recent levels does not mean they have stopped reading, thinking, or formulating opinions about the companies and brands they buy from. Josh Gordon, Sales Training Expert

41. Leverage Your Exhibiting Success

42. Tryvertising

43. Brand Butlers

48. Think Long Term 12 Leverage Your Exhibiting Success

49. Leverage Your Exhibiting Success Plan to invest time and money

50. Destroy the Myth: Leverage Your Exhibiting Success 13

51. Be Nimble 14 Leverage Your Exhibiting Success

52. Human Interaction is Still Human Interaction 15 Leverage Your Exhibiting Success

53. “ Human interaction is still human interaction, and what it takes to be successful with it has not changed. What has changed are the places where it happens.” Brian Solis

54. Don’t Do Everything: Practice the “Try Something” Technique 16 Leverage Your Exhibiting Success

55. Leverage Your Exhibiting Success Chris Brogan

56. 17 Leverage Your Exhibiting Success Re-Think Re-Focus Re-Tool

57. Wishing you much tradeshow success!

58. Contact Information [email_address] Twitter: @tradeshowcoach