John Blue - All These Tool: What Next?

All These Tools: What Next?

Thursday, August 16, 12

Truffle Media

Ned Arthur, Director of Sales and
Content Development

John Blue, Chief of
Community Creation


Thanks to the Ag Media Summit
organizing committees for the
opportunity to provide you
information you can use.


1793 The Pennsylvania Evening Post becomes America's
ﬁrst daily newspaper.
1851 Selling for a penny a copy, the New York Times
debuts.
1885 William Dempster Hoard wrote his issue of a "journal
devoted to dairy farming.
1962 Agri-Marketing magazine started
1984 United States newspaper circulation peaks at 63
million people

191 Years

1995 The American Reporter ﬁrst daily newspaper on Internet
2004 Podcasting started
2004 Facebook launched
2005 YouTube launched
2006 Twitter launched
2010 Facebook passed 63 million US people

15 Years

Landscape


Who Are We?


78+
Ag
agencies
70+
Ag
associa/ons
160+
Ag
focused
companies
232+
Ag
focused
print
media
http://www.agrimarketing.com/


Print Association

Company Agency

Number of farms

Relative farm population size

http://agtoday.us/us-farmer-subgroups-info-2011
http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Relative farm revenue size

http://agtoday.us/us-farmer-subgroups-info-2011

http://www.census.gov/compendia/statab/2012/tables/12s0823.pdf

Farms, Land in Farms, and Livestock Operations 2011 Summary
http://usda01.library.cornell.edu/usda/current/FarmLandIn/FarmLandIn-02-17-2012.pdf


Pictures via Twitter: Lower Dairy Farm, Tracy Zeorian, Ryan froman, Marilena Barbera,
Jennifer Dewey, Chad Ingels, Susie J Kirkham, Suderman Bros, sean harmon, McGregor
Farms, Zach Watson, Philip Brigham, John Pawsey, Brenda Kirsch, Tried&True, Bryan
Avison, James Lane


Trends


Pinterest has strong Interest

Data from

Over 300 million
visits per month to
Tumblr based sites

Data from

With limited resources?

Here are some key steps
Identify
Learn
Triage
Implement
Review

1) Identify


http://www.springwise.com/
Offers product and interesting business approaches from
across the globe from idea spotters.
http://www.brainpickings.org/
A curated set of interesting reviews, ides, and blog posts.
https://plus.google.com/112374836634096795698/posts
Guy Kawasaki on Google+ aims to bring you the most
interesting things from across the net.
http://twit.tv/
This Week in Tech has a series of shows that covers media,
technology, and how people use them.
http://www.christopherspenn.com/
Chris Penn offers up marketing and ninja technology to help
you do better.

Other ways to discover what is
coming?


How do I discover what is coming?


2) Learn and Discover
Example:
Agriculture


Example:
Harvest 2012

http://agtoday.us/harvest12-up-down


Example: BSE, smoke
and fire analogy.

http://agtoday.us/bse-social-media-in-action


3) Triage
Remember: you can't do it all!


4) Implement


Start to understand the return on investment
calculations. What metrics need to be collected. How
will you know using a service or process will pay off?


A great resource on
understanding ROI in
marketing is in
Marketing White Belt by
Christopher S. Penn,
http://agtoday.us/
marketing-white-belt
(affiliate link).


5) Review


Ok, Now where can I find them?


Twitter as a discussion place

Twitter chats as a source to listen and
connect.

Google “twitter chat schedule” or see
http://agtoday.us/schedule-twitter-chats

A sample of ag focused hash tags:
#agchat #farm #ag #plant12
#harvest12 #nppcwpx #agmedia

More hashtags at http://agtoday.us/ag-hashtag


LinkedIn has multiple groups


http://twitter.com/#!/ArlanFF101/lists


http://beckagconnects.com/

http://community.agriculture.com/

http://discussions.agweb.com/

http://proudtodairy.ning.com

http://agtoday.us/ag-digital-forums


Deciding what to do...

Too many places, not enough time.

There will always be more information and tools than you
can use. You must limit, cut out, focus on a few to really
reach your goals.


Take aways

Develop a way to stay connected to trends in technology,
media, and journalism.

Take advantage of opportunities to try out new approaches to
discover, editing, and publishing.

Implement with measurable goals in mind.

Regularly review with those measures and goals.


Truffle Media

Questions?


Contact Information

TruffleMedia.com
(877) 558-7833
info@TruffleMedia.com
@TruffleMedia
TruffleMedia.com/Facebook

John Blue - All These Tool: What Next?

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