Presentation given to a group of 122 at Tim Hagen's Sales Progress Networking Kickoff 2012

1. Twitter!
Fun and Games
Or Powerful
Business Tool?
Tom Snyder
Trivera Interactive
Sales Progress
Network Kickoff Party
February 9, 2012

2. “Who cares what I had
for breakfast?”
 Folgers, Maxwell House, Starbucks
 McDonald’s, Denny’s, Perkins
 Kellogg’s, Post, Quaker Oats
 Dannon, Yoplait, Activia
 Carnation, Coffee Mate
 Krups, Bunn, Mr. Coffee

3. It’s all just
fun and games
until...
…it starts
impacting
your business!

6. Strategic Twitter Tactics
 Develop Relationships
 Build Credibility
 Seize Opportunity
 Close the Sale
 Serve your Customer

9. Size Matters!!!
Little/New Brand Large/Big Brand
 Small Fan Base  Large Fan Base
 Unfamiliarity  Reputation
 Personal  Corporate
 SM Focus  SM Diversity
 Small Budget  Larger Budget

12. Build Your Network
 Law of Reciprocation
 Search/Monitor
 Use Lists
 Influence Influencers
 Engage

13. Reinforce Your Brand
 Build Credibility
 Be Helpful
 Exhibit Authenticity
 Confirm Value Proposition
 Build Trust…
 …THEN Develop New Business

14. A Day in the Life…
 Schedule Tweets
 Manage Follows/Followers
 Watch/Listen for Mentions/DMs
 Look for Advice/RT Opportunities
 Specific Brand Builders
 Build Friendships
 Have Fun

15. Twitter!
Fun and Games
Or Powerful
Business Tool?
BOTH!!!

16. Resources
 Tweetdeck – http://www.tweetdeck.com
 Hootsuite – http://www.hootsuite.com
 Twitter Search – http://search.twitter.com
 Twitter Followers – From Zero to Hero
http://www.triveraguy.com