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How to write effective news releases

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Trish Freshwater

This document provides guidance on writing effective news releases, including what constitutes news, types of news releases, formatting tips, essential content to include, distribution strategies, common mistakes to avoid, and online resources for more information. It recommends starting with a brief description of the news, distinguishing who announced it, using an inverted pyramid writing style, focusing on newsworthy information that readers can relate to in the first 10 words, and providing ample contact details.

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Media Relations 101 How to write effective news releases Trish Freshwater, APR May 20, 2009
What is News? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of News Releases ,[object Object],[object Object],[object Object],[object Object],[object Object]
News Release vs. Media Alert News Release Media Alert Comprehensive, detailed Brief, garners attention Uses full prose Often contains bullet statements Could be reproduced as an article Often serves as an invitation Inverted pyramid writing style Provides just the basics
Formatting a Media Alert ,[object Object],[object Object]
Formatting a News Release
More News Release Examples ,[object Object],[object Object],[object Object]
Content – Information to Include ,[object Object],[object Object],[object Object],[object Object],[object Object]
Writing the Lead ,[object Object],[object Object],[object Object],[object Object],[object Object]
Filling in the Details ,[object Object],[object Object],[object Object],[object Object],[object Object]
Distribution to the Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Essential Tips for Success ,[object Object],[object Object],[object Object]
Essential Tips, cont. ,[object Object],[object Object],[object Object],[object Object]
Essential Tips, cont. ,[object Object],[object Object],[object Object],[object Object]
Common Writing Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Common Distribution Mistakes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Resources ,[object Object],[object Object],[object Object],[object Object]
Questions? Trish Freshwater, APR [email_address]

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How to write effective news releases

  • 1. Media Relations 101 How to write effective news releases Trish Freshwater, APR May 20, 2009
  • 2.
  • 3.
  • 4. News Release vs. Media Alert News Release Media Alert Comprehensive, detailed Brief, garners attention Uses full prose Often contains bullet statements Could be reproduced as an article Often serves as an invitation Inverted pyramid writing style Provides just the basics
  • 5.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18. Questions? Trish Freshwater, APR [email_address]