This document summarizes the services of Front Door Insights LLC, a company that provides mobile marketing and customer feedback solutions. They offer mobile surveys, loyalty programs, coupons, and text marketing campaigns that businesses can use to engage customers. Customers simply text responses to queries, and Front Door Insights provides real-time analytics and reporting. They aim to help businesses improve customer experience and increase retention, engagement, and sales through mobile outreach.

1. 122 St. Albans Lane, Suite B
Davidson, NC 28036
© Front Door Insights LLC. All Rights Reserved

2. Brand Loyalty & Customer Retention Services
Engage your customers or end users in real-time using our SMS
Text Message-based Mobile Feedback Management System™
Mobile Customer Satisfaction Surveys &
Questionnaires
Mobile Loyalty & Rewards Subscription
Management
Mobile Text Message & Email Marketing
Mobile Coupons
© Front Door Insights LLC. All Rights Reserved

3. Front Door Insights can deliver Results!
Use our Mobile Marketing Services to make an immediate
positive impact on your current Marketing Strategy and your
Bottom Line.
• Improve Customer Engagement
• Reach Customers ‘On the Go’
• Improve Customer Experience & Staff Performance
• Increase Customer Retention & Repeat Business
• Increase your Return on Marketing Investment
• Generate NEW REVENUE

4. Why Mobile Marketing? - Key Statistics at a glance
• An SMS Text Message has an average read-rate of 95% and
is typically read within 4 minutes of receipt.
• 25% of US mobile users remember seeing mobile ads
with over 50% of those users responding to the ads.
• 77% of all US Mobile Cellular Subscribers send or receive text
messages. (258 million USA mobile subscribers as of 7/2009)
• Redemption rates on Mobile Coupons are typically higher
than 20% compared to less than 5% for traditional Print Coupons.
• 50% of people interacting with USA Short Codes (abbreviated
telephone numbers for business/text use) are over the age of
35.
Reach your Customers or End Users anytime and anywhere!
**Statistics are from independent studies conducted by Nielsen Mobile, RCR Wireless & CTIA

5. Features & Benefits: Front Door Insights
• 24/7 Web-based Access with Real-time Analytics & Actions
• Launch Instant 2-way interaction Customer Engagement
Activities in minutes (Mobile Customer Surveys, Loyalty &
Rewards Opt-ins, Text to Vote, etc.)
• Targeted Promotional SMS Text “Blasts” & Recurring Alerts
• Instant Mobile Coupon delivery, Unique Mobile Coupon ID Codes
generated with seamless reportable Coupon Activation statistics
• Customizable, exportable reporting
• Permission-based marketing compliant with the Mobile
Marketing Association

6. A Dynamic & Flexible Marketing Platform
• “Text to Vote”, “Text to Win”, “Text for Awards” “Text for Call
Back” or “Text for Info” Campaigns can be set up and activated
in minutes
• Mobile SMS Text Menu Ordering for Restaurants
• Loyalty & Rewards List Management: Use both SMS Text and
Email!
• Use SMS Text, Mobile Web or Internet to receive
Survey/Poll/Voting Data & Loyalty and Rewards Subscriptions
• Intra-Company SMS Text & Email Communication functionality

7. How does Front Door Insights work?
1. Customer or End-user sees Call to Action (Print, 2. A real time data feed to a web
interface provides instant analytics,
Web, Billboard) on Business Premises and sends in
management dashboard and
a single SMS text that includes the Client’s unique
seamless Mobile Marketing options
Mobile Marketing KEYWORD or SURVEY ID Code.
for:
Hardware? - Restaurants, Hotels
End-user with Mobile - Retail Stores
FDI does - Airlines
SMS
not require SMS
Text Msg
Text Msg
specialized
handsets:
End-users SMS text de-coded
simply send and logged
an SMS
Text from
their mobile 3. Managementthe built-in Mobile Marketing feature to engage their
in turn use
obtain real time feedback on their business and can
phone! Customer-base via permission-based SMS text promotions,
coupons and incentives. (Instant Delivery or Targeted)
Do I need to install
software and licences?
No – Front Door Insights is a web based solution
that does not require installation of software on
your existing systems and network!

8. Mobile Customer Satisfaction Surveys & Questionnaires
• Obtain real-time & actionable information on your business or
organization
• Choose from 6 Different Question Types including Net
Promoter Score© and Free-form Text Questions
• Customer or End Users simply send in 1 SMS Text Message
with their answers and feedback (Or use a Mobile Web or
Internet Link)
• Create real-time engagement and trust with your most valued
stake-holders: Your Customers
• Instant Tabulation, Instant Analytics, Exportable Reporting

9. Mobile Customer Satisfaction Surveys Survey Logic
Use “High Impact Questions” to obtain
actionable, high value data
User
including:
Instructions
• Advertising Placement Decisions &
Effectiveness of your current advertising
• How your customers view your business
and whether or not they would recommend
your business to friends or colleagues
• Service & Product Quality
Variety of • Demographic makeup of your Customers
Question (Zip Codes, Age Groups, Gender)
types
• Visitation Statistics (Frequency, Time of
Day, etc.)
For Best Results
1. Determine Survey/Questionnaire Goals
2. Keep Surveys Concise & Focused
3. Consider offering Incentives to your
Audience
4. Select the most appropriate Question
type: (Multiple Choice, Rating Scale, Net
Promoter Score, Free form text, Multiple
Answer)

10. Mobile Loyalty & Rewards Subscription Management
• Initiate a Mobile Customer Subscription Database in minutes
• Invite your Customers to Subscribe via a “Call to Action”
• Customers / End users Opt-in via a single SMS Text Message
(or use a Mobile Web or Internet Link)
• Choose a branded VANITY KEYWORD at no extra cost &
encourage Viral Awareness
(Ex. “Text BURGER to join the Burger Chef VIP Mobile Rewards Club” )
• Opted-in Customers are available for Mobile Marketing
“Blasts” and recurring incentive-based messages, anytime &
anywhere
• Permission-based, customers can Opt-out at any time

11. Mobile Loyalty “Call to Action” : Two Examples

12. Built-in Mobile Marketing Functionality
- Deliver your Coupon, Incentive or branded company announcement directly into the
pocket of your Customers via “Blast” or targeted SMS Text Message
- Simple interface, as easy as composing an email!
- Reach your Customers anytime, anywhere!
- Experience higher Redemption rates with
Mobile Coupons
Who is Texting?
Over 1 Trillion Texts sent in USA in 2008!
82% of Americans between the ages of 18-24
now use SMS texts regularly
72% of Americans between the ages of 25-49
now use SMS texts regularly
53% of Americans engaging with Short Codes
are 35 and older
Source: Mobile Marketing Association, 2009

13. Mobile Coupon Engine
• Our integrated Mobile Coupon Engine includes seamless
generation of unique Mobile Coupon Codes tied to specific Mobile
Subscribers and their cellular phone number
• Attach Mobile Coupons to Survey response messages, Mobile
Marketing “Blasts” or Opt-in Subscriptions
• 24/7 access to Mobile Coupon campaign reports
Mobile Coupon Process

14. Mobile Feedback Management System™ - sample view
Instant Results, Automated Analytics
•Multiple Graph/Chart Views
•Trigger-based Mobile Marketing functionality
•Drill down to Survey locations, Date Periods

15. Mobile Feedback Management System™ - sample view
Customizable Surveys & Questionnaires
•Select from multiple Question types
•Configure Weight & Impact of Surveys & Individual Questions
•Customize automatic SMS Text delivery to Survey Respondents

16. Further Information
Contact us today for a personal
consultation or Demo.
Jump In!
Call 888.632.1049 Nation-wide Availability, USA & Canada
Join the Rewarding, Exciting world of Mobile
Feedback & Mobile Marketing and concentrate on
•Performance-based Pricing your core business – no Hardware, Infrastructure or
Costly Telecommunications Management required.
Instant Results
•No Annual Contract Requirement Powerful Automated Analytics
Built-in Mobile Marketing Functionality
•Be Up and Running within 24 hours Build your Brand, Encourage Repeat
Business and
Drive Sales
www.fdinsights.com sales@fdinsights.com