1. 1. Describe the promotional technique or material
2. State is good and bad points
3. Say how it could be improved
Target Market
Who is it aimed at?
How do you know this?
It is effective?
Objectives
What is it trying to achieve?
How well do you think it does this?
Presentation
How is the information presented i.e. text, logo,
colour etc.
It is effective?
Images
How are images used? What are the images of?
It is effective?
Design
How is it set out or structured?
It is effective?
Promotional techniques are the
activities that organisations use to
promote themselves.
Promotional materials are the actual
things that organisations produce to
promote themselves
What is in TASK C
• Assess techniques and material
• AIDA
• Research Methods
• Marketing Strategy