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Basic Rules of SEO Positioning
What youneedto knowabout SEO if you wantto create a website foryourbusiness?Youmaynothave
time to getto study SEO indepth,butstill wantto positiononsearchenginestogetthe topresultsof
Google andreceive webtraffic.Tosuchpeople I share the basic guidelinesof the SEO.I meanthe least
youhave to do to make your website standoutwell inGoogle.
Choose Well YourKeywords: What to do firstof all. Choose the keywordswhichyouwanttoposition.
Rememberthatthe mostimportantthingisto choose keywordsare searches,theydonothave too
much competitionandobviouslytheyare relatedtoyouractivity.
Choose two or three keywordsforeachpage youwant to position.These keywordsshouldappearthree
or four timesinthe content(theyorone of its synonyms),andbe presentinthe URL,title andmeta
descriptionof the page.
Do not skimpwhenitcomestocreating your website. It’strue thatyoucan create your website forfree
at many sites.Thatisa validoptionforamateursites,butnotto the websitesthatpretendtobe
professionals.The free sitesoftenhave problemswiththe servers(the webfallsoftenslow toload
pages...) and are more difficulttolocate. See more at:Top of Google Search
Buy yourowndomainincludes -betterif youwantyourkeywordandmainlydoitfor as longas possible
(thatfavorspositioning);Hire agoodhostingservice andletyourwebdesigninthe handsof
professionals.The webusingaCMS or contentmanagementsystemwill facilitate makinganychangesin
the future.
Create Quality Content: Create relevantcontentsforyourwebsite. Relevantqualitymeans itwill not
helpyouto choose well yourkeywordsif yourcontentisnotattractive.Bycreatingqualitycontent you
not onlyimprove yourpositionbut itloyalizes yourcustomers.
GetlinksFrom OtherPages: What otherwebsites linktoyouare the bestwayto tell the searchengines
that yourcontentis quality.The waytoreceive linksisgeneratingqualitycontent(again"quality"isthe
keyword),movingonsocial networks,forums,etc.,andestablishingrelationshipswithrelevantpeople
(webmastersof sitesrelatedtoyourtopic,bloggers...).Butbeware,because notall linksare equally
good;the bestare those that come from reputable sites,suchasWikipedia,while linkstositeswithbad
reputations(overcrowdeddirectories,websitesforadults...) canhurt.

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