Revised

1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Tale of Trademark Infringement © 2008, 2012 Anthony Vella, Esq.

2. What Did Mars, Inc Do?

4. Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY

5. Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER

8. What is a Trademark?

9. What Can Be A Trademark?

10. What Can Be A Trademark?

12. “ Scent” Can Be a Trademark

15. Damages An “opening bid” in a high stakes settlement game . . . © 2008 Anthony Vella, Esq.

18. Acts of Infringement Did Mars, Inc. Infringe IP Rights? © 2008 Anthony Vella, Esq.

19. Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .

20. What Mars Did?

22. Morale of The Tale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking http:// www.youtube.com/watch?v =5_swaxOidGU