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Rock & Roll,  M & Ms ® , and . . . . .a Naked Cowboy ®  ? A Tale of Trademark Infringement  © 2008, 2012 Anthony Vella, Esq.
What Did Mars, Inc Do?
Naked Cowboy Sues Mars, inc   ,[object Object],[object Object]
Naked Cowboy ®  Word Mark .  Int.  CI.: 41 Prior U.S. Cis.: 100, 101,  and  107 Reg. No. 2,560,456 United States Patent and Trademark Office  Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL  REGISTER NAKED COWBOY
Naked Cowboy ®  Design Mark Registered  Sep.  2,  2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
Did Mars Do Something Wrong? ,[object Object],[object Object]
Trademarks & Rights of Celebrity: Issues in Naked Cowboy Case ,[object Object],[object Object],[object Object]
What is a Trademark?
What Can Be A Trademark?
What Can Be A Trademark?
What Can Be a Trademark? ,[object Object],[object Object]
“ Scent” Can Be a Trademark
Trademark – Strong Protection  ,[object Object],[object Object],[object Object],[object Object]
Trademark Protection  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Damages  An “opening bid” in a high stakes settlement game . . .  © 2008 Anthony Vella, Esq.
 
“ What in the wide, wide world of sports is a-goin' on here?”  http:// wilstar.com/midi/worldofsports.wav   Blazing Saddles  – Mel Brooks’ Movie ,[object Object]
Acts of Infringement  Did Mars, Inc. Infringe IP Rights? © 2008 Anthony Vella, Esq.
Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . .   .
What Mars Did?
Is There a Naked Cowboy in Your Future? ,[object Object],[object Object],[object Object]
Morale of The Tale  . . . .  Follow Best Practices  before  a Naked Cowboy ®  comes Knocking  http:// www.youtube.com/watch?v =5_swaxOidGU
Update – Settlement Reached ,[object Object]

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Ip primer using_naked_cowboy_case_study google version

  • 1. Rock & Roll, M & Ms ® , and . . . . .a Naked Cowboy ® ? A Tale of Trademark Infringement © 2008, 2012 Anthony Vella, Esq.
  • 2. What Did Mars, Inc Do?
  • 3.
  • 4. Naked Cowboy ® Word Mark . Int. CI.: 41 Prior U.S. Cis.: 100, 101, and 107 Reg. No. 2,560,456 United States Patent and Trademark Office Registered Apr. 9, 2002 SERVICE MARK PRINCIPAL REGISTER NAKED COWBOY
  • 5. Naked Cowboy ® Design Mark Registered Sep. 2, 2003 United States Patent and Trademark Office Reg. No. 2,760,208 Int. Cl.: 25 Prior U.S. Cls.: 22 and 39 TRADEMARK PRINCIPAL REGISTER
  • 6.
  • 7.
  • 8. What is a Trademark?
  • 9. What Can Be A Trademark?
  • 10. What Can Be A Trademark?
  • 11.
  • 12. “ Scent” Can Be a Trademark
  • 13.
  • 14.
  • 15. Damages An “opening bid” in a high stakes settlement game . . . © 2008 Anthony Vella, Esq.
  • 16.  
  • 17.
  • 18. Acts of Infringement Did Mars, Inc. Infringe IP Rights? © 2008 Anthony Vella, Esq.
  • 19. Cease & Desist Letters What to Do and What Not to Do. . . . . . . . . . . . . . . .
  • 21.
  • 22. Morale of The Tale . . . . Follow Best Practices before a Naked Cowboy ® comes Knocking http:// www.youtube.com/watch?v =5_swaxOidGU
  • 23.