How do we know that jumping into Social Media actually creates value? This is a presentation that was done by Tony Steward at the Echo 2010 Conference in Dallas, Texas.

1. Is Social Media
worth it?

2. No!
If..

3. you think it will fix a Leadership
Problem.

4. You think it will make you “relevant.”

5. Done in comparison or the cloning
of someone else.

6. Your First question is “How do we
delete comments?”

7. if the point is social media itself.

8. What is social media again?

9. Social Media is...
• tech that enables high
access to publishing,
contributing and social
interaction around media
online.
• a transformation in
communication from
broadcast monologues to
social media dialogues -
high in potential for
establishing online
communities.
Examples:
•Facebook (Social Network)
•Blogs (Wordpress,
Posterous)
•Updates (Twitter)
•Video (YouTube)
•Collaboration (Wikis, Wave)
•Location (Foursquare)
•Conversation (Comments)
•Pictures (Facebook, Flickr)

10. Briefly, Social Media is...
A scalable, global tool
used to leverage or
catalyze.
A new model of
conversational
communication.

11. So, when is social media worth
it?

12. • When you know who you are. (Identity/Mission)
• When you establish your intent. (Goals)
• When you define success. (Measurables)
• When you put the audience’s experience first.
(Humility)
• When you follow through. (Hustle)

13. First Example

14. ThePornEVent.com PLan
•Mission: “.. fully devoted to Christ.”
•Goals: Create an event to better
connect and care for porn addicts.
•Measurables: 5,000+ attendance,
75 group leaders, 20% attend Church
Online, 15% response to Key Action.
•Humility: Couldn’t build tech to
support, cloned segments, stand
alone.
•Hustle: Organizing leaders, to days,
to groups, to people, and quality
checks.

15. Second Example

16. •Mission: “.. fully devoted to Christ.”
•Goals: To connect better with new
attenders during popular series.
•Measurables: Average Weekly
Attendance 7,500, 30 Meetups,
Increase “time on site” by 15 seconds,
8,000 PDF downloads (key low
action).
•Humility: Reasonable expectations
of individual’s experience
environment.
•Hustle: Scripting, Extra
DINNER AND A MOVIE PLAN

17. Is Social Media
Worth It?
• Tony Steward
• http://twitter.com/tonysteward
• http://lifechurch.tv
• tony.steward@lifechurch.tv