short presentation that details where the value of mobile is going and who is understanding

1. AMF Ventures provides professional consulting services that will enable your enterprise to build returns within the constraints of 1.0 and be ready to exploit opportunities created by 2.0 thinking and beyond….

3. U n Iq U e N e S s

5. Where mobile web thinking was 2006

6. mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location

7. Enablers Platform Access Device User User Device Access Platform Enablers User creates content and publishes it Content created for the user to consume Point of inspiration Sport reality family News friends holiday night out movie cartoon Adult e.g publishing e.g search e.g payment security, DRM e.g GSM WiFi UMTS e.g phone smartphone e.g hosting, integration with WWW Events Professional Editing Content creation Personal Tagging Professional capture concert music colleagues gathering Personal creation Personal capture Sport News Point of entertainment Events

8. before we do where thinking is up to…

9. let’s do what “mobile web 2.0” is not….

10. technology company service owned android mobile OS framework platform mobile broadband

11. by the way

12. I don’t care if you call mobile web 2.0

13. Mobile 2

14. Mobile 2.0

15. Next gen mobile

16. MW2

17. or any other flavour

18. what I do care about, is

19. that you engage in thinking and debate

21. so Mobile Web 2.0 is….

22. all about

23. U n Iq U e N eS s

24. The correct question is ..

25. What can you do on a mobile, that

26. you cannot do on any other platform ?

27. other platforms are…

28. WEB (internet, access, IP)

29. Broadcast (TV, radio)

30. Mobile (wi’x)

31. here is the story

32. well in a minute

33. Why is Google chrome so important?

34. Who thinks it is a browser?

35. Who thinks it about user data?

36. Who thinks it is an Operating System?

37. So why has Google developed an OS? Why does Dr Schmitt say “mobile, mobile, mobile” Why does the cloud need a client? Why’s Google Mission “do no evil”?

38. In simple terms Data from platforms click data content my data Data analysis Value

39. If you own the data and the analysis

40. you own the value

41. to own the data, you need to own the platforms

42. Why is Google’s current position not sufficient?

43. In complex terms … from the mobile Internet .. from watching TV … in front of the PC ..from engaging with a PC/Web ..spent with a mobile in your pocket … generated from a mobile device 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% % of time Value of metadata Source AMF Ventures www.amfventures.com Doing traditional stuff, search, buy, find, map etc Automated data pick up

44. so what data do “they” want?

45. context personalis ation recommend ation requirement/ enforcement/policy security trust login authent ication proof recognition/ desire/ peer pressure/ community attention location time search content create Identity access content consume purchase banking discovery reputation corporate Digital Footprint individual community inputs outputs who benefits motivation database Closed loop of feedback and improvement trade or barter billing accuracy colour intent activity advertising

46. So why is the web working and mobile not?

47. Some are open

48. Some are closed

49. and some are not sure!

50. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem

51. device tethered generic network platform applications & content closed open proprietary All IP network deliver capture closed ecosystem open ecosystem Mobile today ! WEB today !

52. so what?

53. who does it effect and how…

54. 2.0 thinking does effect everyone here and …

55. and every aspect of your business

56. developer & design

57. application interface and structure

58. service

59. delivery

60. trust

61. brand

62. position

63. strategy

64. regulation and policy

65. because…

66. Access is a commodity and ownership is unimportant. Value will be retained by those who get the deep and dirty in the management of complexity for getting data in, stored and out. In the New Kingdom, Loyalty is Dead, Trust is the Challenger, the Princes’ are Editors, the Princesses are Simplicity, Attention is Queen and Metadata is King.

67. how’s time?

68. There is an important question?

69. How will the “purchase decision change”

70. As you are not buying anything that you

71. You currently sell/ buy

73. ‘ Rainbow of Trust’

74. parting thoughts

75. some companies get it…

78. Why speak to Tony Fish 07808 142121 funding strategy non exec implementation knowledge workshops

79. don’t forget

80. U n Iq U e N e S s