5. So What is Social Media? Social media is content created bypeople using highly accessible and scalable publishing technologies. ...en.wikipedia.org/wiki/Social_media
6. Say What?? A category of sites that is based on user participation and user-generated content. They include social networking sites like Twitter, LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define
14. How to Engage in SM? • Connect to your Audience • Ask Questions that Invite Discussion • Be transparent Be yourself Don’t pretend • Know your followers; keep in touch with them… • Highlight content generated by your followers
15. The Conversation is key Remember Social Media is a 2 WAY Conversation BUT - It’s not IM It’s not Texting This is KEY!!
16. MeaningfulConversation People may not respond immediately People can not see your facial expressions Social Media in many ways is like e-mail and can be abused THAT’S NOT WHAT I MEANT
18. The Power of Social Media Who remembers this picture? Flight 1549 Hudson River Twitter had the Scoop 1st NOT CNN, FOXMSNBC -MajorsNO ONE!!! Janis Krums who Twittered it from his iPhone, and posted via TwitPic.
