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WHAT
     DO
     YOU
     WANT?
Monday, 25 April 2011
Word of mouth is back with vengeance!




Monday, 25 April 2011
We’re building platforms for it to work like
                   never before




Monday, 25 April 2011
What is Nuji?




Monday, 25 April 2011
Instapaper / Instagram for shopping




Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
It’s revolutionizing commerce and in
                          particular…


Monday, 25 April 2011
Discovery Selling




Monday, 25 April 2011
Discovery




Monday, 25 April 2011
Follow people with similar taste




Monday, 25 April 2011
Re-tag items you like




Monday, 25 April 2011
It becomes a network effect for products


Monday, 25 April 2011
Selling




Monday, 25 April 2011
Targeting Supply management




Monday, 25 April 2011
Targeting




Monday, 25 April 2011
We know exactly who, wants what

Monday, 25 April 2011
Thanks to platforms like Nuji, we have
                   100% accuracy



Monday, 25 April 2011
Supply management




Monday, 25 April 2011
Sell excess stock, retain brand value




Monday, 25 April 2011
Retailers will soon be able to do the same
                         thing



Monday, 25 April 2011
Clear stock at a click of a button




Monday, 25 April 2011
How do you create a network effect for
                       products?




Monday, 25 April 2011
Start with emotionally appealing products



Monday, 25 April 2011
Turn aspirational into accessible



Monday, 25 April 2011
Create a game mechanic to give it a push



Monday, 25 April 2011
Re-tag points




Monday, 25 April 2011
CTR ?
Monday, 25 April 2011
CTR 65%
Monday, 25 April 2011
Our usage is abnormally high




Monday, 25 April 2011
Great social networks are portals of
                          narcissism




Monday, 25 April 2011
Other lessons learned




Monday, 25 April 2011
Utility without network




Monday, 25 April 2011
Monday, 25 April 2011
FOMO




Monday, 25 April 2011
Fear Of Missing Out




Monday, 25 April 2011
Don’t want to miss out on the next cool
                        product




Monday, 25 April 2011
Don’t want to miss out on the next great
                         deal



Monday, 25 April 2011
Not just users, also retailers



Monday, 25 April 2011
Is Facebook the answer to social
                           commerce?




Monday, 25 April 2011
College friends don’t

      a)                Necessarily have the same taste

      b)         Go to Facebook for shopping needs




Monday, 25 April 2011
There isn’t one social network for
                            everything.


Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Monday, 25 April 2011
Shopping



Monday, 25 April 2011
Points to remember

                  Social commerce is just starting

                        Yet to be defined network

             This is solving some of the hardest
             commerce problems in last 70 years

       People share product advice, how do we
               make it natural online?


Monday, 25 April 2011
We’re going into a new era of commerce




Monday, 25 April 2011
We’re looking forward to help shape this
                      disruption




Monday, 25 April 2011
Online www.nuji.com
     iPhone nuji.co/trynuji
     Follow us @nuji

Monday, 25 April 2011

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Nuji presentation2