3. Real activity
• Friends of mine who make at least one
post in a week: 15
• 15 out of 223 = 6.7% are active
participants
4. The others
• 93.3% are:
– Ghosts
• Registered on facebook but never, or rarely, use
it
– Curious onlookers
• Silent members who read friends' posts but
never comment or write
5. Curious onlookers
Most of my Facebook friends admit to
read the majority of my posts, daily
Question: “Why you never post or comment ?”
Answers (rarely given):
• “I'm scared my manager reads my views”
• “Knowing other people thoughts put me in a powerful
position”
• “Sharing personal opinions is a dangerous move”
• “I read your posts but I don’t comment to hide that I use
Facebook”
6. FB usage
Simple analysis concerning my FB’s
friends posts in the last two weeks
• 20% status update: “I’m happy” – “I’m on the beach” –
etc.
• 5% uploading and sharing personal pictures
• 45% sharing links to public news, videos, songs or
common sentences like “Smile to live better”
• 28% join to groups
• 2% actively participates in discussions.
7. What if you correlate the data
Make your own mathematics to see what
are the real numbers behind the 500
millions of members on FB
Track down the posts of your friends, on a
week time-frame, to check the real usage
of the most famous social network