SlideShare ist ein Scribd-Unternehmen logo
1 von 7
Downloaden Sie, um offline zu lesen
Facebook
A country of ghosts and
   curious onlookers
My network



• Friends: 223


• Average age: 38
Real activity



• Friends of mine who make at least one
  post in a week: 15


• 15 out of 223 = 6.7% are active
  participants
The others
• 93.3% are:
  – Ghosts
    • Registered on facebook but never, or rarely, use
      it
  – Curious onlookers
    • Silent members who read friends' posts but
      never comment or write
Curious onlookers
   Most of my Facebook friends admit to
    read the majority of my posts, daily

Question: “Why you never post or comment ?”
Answers (rarely given):
• “I'm scared my manager reads my views”
• “Knowing other people thoughts put me in a powerful
  position”
• “Sharing personal opinions is a dangerous move”
• “I read your posts but I don’t comment to hide that I use
  Facebook”
FB usage
    Simple analysis concerning my FB’s
     friends posts in the last two weeks


• 20% status update: “I’m happy” – “I’m on the beach” –
  etc.
• 5% uploading and sharing personal pictures
• 45% sharing links to public news, videos, songs or
  common sentences like “Smile to live better”
• 28% join to groups
• 2% actively participates in discussions.
What if you correlate the data

Make your own mathematics to see what
  are the real numbers behind the 500
       millions of members on FB


Track down the posts of your friends, on a
 week time-frame, to check the real usage
    of the most famous social network

Weitere ähnliche Inhalte

Ähnlich wie Facebook ghosts-and-onlookers

Ncmm reload 2011 soc med workshop copy
Ncmm reload 2011 soc med workshop copyNcmm reload 2011 soc med workshop copy
Ncmm reload 2011 soc med workshop copyBlueprint Digital
 
Blogging & Social Media Essentials
Blogging & Social Media EssentialsBlogging & Social Media Essentials
Blogging & Social Media EssentialsJennifer Janssen
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsBruce Floyd
 
παρουσίαση για Facebook
παρουσίαση για Facebookπαρουσίαση για Facebook
παρουσίαση για Facebookivid1990
 
Social media-fpra
Social media-fpraSocial media-fpra
Social media-fpraBruce Floyd
 
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social MediaLibraries, Librarians, and Social Media
Libraries, Librarians, and Social MediaLeah White
 
Facebook: An Introduction
Facebook: An IntroductionFacebook: An Introduction
Facebook: An IntroductionTrish Perkins
 
Facebook Tips and Tricks
Facebook Tips and TricksFacebook Tips and Tricks
Facebook Tips and TricksAyman Jalloul
 
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:bethgsanders
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media EtiquetteCarla Ferreira
 
Social Media Reporting 2.0
Social Media Reporting 2.0Social Media Reporting 2.0
Social Media Reporting 2.0Misty Montano
 
Social Media for Entertainers
Social Media for EntertainersSocial Media for Entertainers
Social Media for EntertainersJbsem
 
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeEat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeAshley M. Biggers
 
Enhancing your online profile, for councillors
Enhancing your online profile, for councillorsEnhancing your online profile, for councillors
Enhancing your online profile, for councillorsIngrid Koehler
 
Why Your Social Networking is Not Working
Why Your Social Networking is Not WorkingWhy Your Social Networking is Not Working
Why Your Social Networking is Not WorkingLisa Trosien
 

Ähnlich wie Facebook ghosts-and-onlookers (20)

Ncmm reload 2011 soc med workshop copy
Ncmm reload 2011 soc med workshop copyNcmm reload 2011 soc med workshop copy
Ncmm reload 2011 soc med workshop copy
 
Facebook2013
Facebook2013Facebook2013
Facebook2013
 
Facebook
FacebookFacebook
Facebook
 
Wnba facebook marketing for writers
Wnba facebook marketing for writersWnba facebook marketing for writers
Wnba facebook marketing for writers
 
Social networks
Social networksSocial networks
Social networks
 
Blogging & Social Media Essentials
Blogging & Social Media EssentialsBlogging & Social Media Essentials
Blogging & Social Media Essentials
 
Doing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media TipsDoing More with Less: 5 Social Media Tips
Doing More with Less: 5 Social Media Tips
 
παρουσίαση για Facebook
παρουσίαση για Facebookπαρουσίαση για Facebook
παρουσίαση για Facebook
 
Social media-fpra
Social media-fpraSocial media-fpra
Social media-fpra
 
Libraries, Librarians, and Social Media
Libraries, Librarians, and Social MediaLibraries, Librarians, and Social Media
Libraries, Librarians, and Social Media
 
Facebook: An Introduction
Facebook: An IntroductionFacebook: An Introduction
Facebook: An Introduction
 
Facebook Tips and Tricks
Facebook Tips and TricksFacebook Tips and Tricks
Facebook Tips and Tricks
 
Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:Go 2.0: Social Media and the Church:
Go 2.0: Social Media and the Church:
 
Social Media Etiquette
Social Media EtiquetteSocial Media Etiquette
Social Media Etiquette
 
Fb career profile
Fb career profileFb career profile
Fb career profile
 
Social Media Reporting 2.0
Social Media Reporting 2.0Social Media Reporting 2.0
Social Media Reporting 2.0
 
Social Media for Entertainers
Social Media for EntertainersSocial Media for Entertainers
Social Media for Entertainers
 
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital AgeEat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
Eat Your Veggies and Do Social Media: Necessities for Authors in the Digital Age
 
Enhancing your online profile, for councillors
Enhancing your online profile, for councillorsEnhancing your online profile, for councillors
Enhancing your online profile, for councillors
 
Why Your Social Networking is Not Working
Why Your Social Networking is Not WorkingWhy Your Social Networking is Not Working
Why Your Social Networking is Not Working
 

Mehr von Tom Presotto

Windows 8 and OS/2 - Microsoft and IBM - Same mistake
Windows 8 and OS/2  - Microsoft and IBM - Same mistakeWindows 8 and OS/2  - Microsoft and IBM - Same mistake
Windows 8 and OS/2 - Microsoft and IBM - Same mistakeTom Presotto
 
Enjoy your current life
Enjoy your current lifeEnjoy your current life
Enjoy your current lifeTom Presotto
 
Digital Signage - Audience Measurement
Digital Signage - Audience MeasurementDigital Signage - Audience Measurement
Digital Signage - Audience MeasurementTom Presotto
 
Chioschi Multimediali Multifunzione
Chioschi Multimediali MultifunzioneChioschi Multimediali Multifunzione
Chioschi Multimediali MultifunzioneTom Presotto
 
Ibm i-modernization
Ibm i-modernizationIbm i-modernization
Ibm i-modernizationTom Presotto
 
A pc on every desk. A big mistake.
A pc on every desk. A big mistake.A pc on every desk. A big mistake.
A pc on every desk. A big mistake.Tom Presotto
 

Mehr von Tom Presotto (9)

Windows 8 and OS/2 - Microsoft and IBM - Same mistake
Windows 8 and OS/2  - Microsoft and IBM - Same mistakeWindows 8 and OS/2  - Microsoft and IBM - Same mistake
Windows 8 and OS/2 - Microsoft and IBM - Same mistake
 
Enjoy your current life
Enjoy your current lifeEnjoy your current life
Enjoy your current life
 
Digital Signage - Audience Measurement
Digital Signage - Audience MeasurementDigital Signage - Audience Measurement
Digital Signage - Audience Measurement
 
Chioschi Multimediali Multifunzione
Chioschi Multimediali MultifunzioneChioschi Multimediali Multifunzione
Chioschi Multimediali Multifunzione
 
Emessage event
Emessage eventEmessage event
Emessage event
 
Evog services
Evog servicesEvog services
Evog services
 
Ibm power7
Ibm power7Ibm power7
Ibm power7
 
Ibm i-modernization
Ibm i-modernizationIbm i-modernization
Ibm i-modernization
 
A pc on every desk. A big mistake.
A pc on every desk. A big mistake.A pc on every desk. A big mistake.
A pc on every desk. A big mistake.
 

Kürzlich hochgeladen

Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Scott Keck-Warren
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesZilliz
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clashcharlottematthew16
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...Fwdays
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostZilliz
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxhariprasad279825
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfAddepto
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Wonjun Hwang
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024Stephanie Beckett
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsMark Billinghurst
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 

Kürzlich hochgeladen (20)

Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024Advanced Test Driven-Development @ php[tek] 2024
Advanced Test Driven-Development @ php[tek] 2024
 
Vector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector DatabasesVector Databases 101 - An introduction to the world of Vector Databases
Vector Databases 101 - An introduction to the world of Vector Databases
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Powerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time ClashPowerpoint exploring the locations used in television show Time Clash
Powerpoint exploring the locations used in television show Time Clash
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks..."LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
"LLMs for Python Engineers: Advanced Data Analysis and Semantic Kernel",Oleks...
 
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage CostLeverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
Leverage Zilliz Serverless - Up to 50X Saving for Your Vector Storage Cost
 
Artificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptxArtificial intelligence in cctv survelliance.pptx
Artificial intelligence in cctv survelliance.pptx
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
Gen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdfGen AI in Business - Global Trends Report 2024.pdf
Gen AI in Business - Global Trends Report 2024.pdf
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
Bun (KitWorks Team Study 노별마루 발표 2024.4.22)
 
What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024What's New in Teams Calling, Meetings and Devices March 2024
What's New in Teams Calling, Meetings and Devices March 2024
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Human Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR SystemsHuman Factors of XR: Using Human Factors to Design XR Systems
Human Factors of XR: Using Human Factors to Design XR Systems
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 

Facebook ghosts-and-onlookers

  • 1. Facebook A country of ghosts and curious onlookers
  • 2. My network • Friends: 223 • Average age: 38
  • 3. Real activity • Friends of mine who make at least one post in a week: 15 • 15 out of 223 = 6.7% are active participants
  • 4. The others • 93.3% are: – Ghosts • Registered on facebook but never, or rarely, use it – Curious onlookers • Silent members who read friends' posts but never comment or write
  • 5. Curious onlookers Most of my Facebook friends admit to read the majority of my posts, daily Question: “Why you never post or comment ?” Answers (rarely given): • “I'm scared my manager reads my views” • “Knowing other people thoughts put me in a powerful position” • “Sharing personal opinions is a dangerous move” • “I read your posts but I don’t comment to hide that I use Facebook”
  • 6. FB usage Simple analysis concerning my FB’s friends posts in the last two weeks • 20% status update: “I’m happy” – “I’m on the beach” – etc. • 5% uploading and sharing personal pictures • 45% sharing links to public news, videos, songs or common sentences like “Smile to live better” • 28% join to groups • 2% actively participates in discussions.
  • 7. What if you correlate the data Make your own mathematics to see what are the real numbers behind the 500 millions of members on FB Track down the posts of your friends, on a week time-frame, to check the real usage of the most famous social network