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What I learned about
   Social Media
      by Julius Solaris
Who am I not?

A Social Media Guru ;-)
Who am I not?

An award winning Event Pro
Who am I anyway?

Editor of www.eventmanagerblog.com
Who am I anyway?

(Happy) Founder of EP&M Group on Linkedin
What about SM and Events?

Be Careful!
What about SM and Events?




2 Elements
What about SM and Events?

1- Your Event Concept




 Photo by http://www.flickr.com/photos/jackdorsey/182613360/
What about SM and Events?

2- Social Media and Networks




 Photo by http://www.flickr.com/photos/dnorman/436670816/
What about SM and Events?

If you feel like having:
What about SM and Events?

If you feel like having:




            Traditional Concept
What about SM and Events?

If you feel like having:



                   Social Media
What about SM and Events?

If you feel like having:



                   Social Media
What about SM and Events?
You may end up with:




Photo by http://www.flickr.com/photos/kris247/754341/
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?
Some examples from hell:
What about SM and Events?

On the other end, if you understand that:
What about SM and Events?

On the other end, if you understand that:



                 Social Media
What about SM and Events?

On the other end, if you understand that:




        Contaminated Concept
What about SM and Events?

On the other end, if you understand that:




                  influence a
        Contaminated Concept
What about SM and Events?

You will end up with:




Photo by http://www.flickr.com/photos/spursfan_ace/2328879637/
What about SM and Events?

Which usually leads to:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
What about SM and Events?

Possible outcomes:




Photo by http://www.flickr.com/photos/waldoj/722508166/
How to do it?

Start to build your community
How to do it?

Explore new concepts - 1
How to do it?

Explore new concepts - 2
How to do it?

Explore new concepts - 3
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
How to do it?

Learn from the Masters
What areas will benefit?




 - Promotion
 - Execution
 - Follow up




                          Photo by http://www.flickr.com/photos/seandreilinger/2326448445/
What areas will benefit?

Promotion:
  Budget




                Time to invest
What areas will benefit?

Promotion:
  Budget




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Promotion:
  Budget




                     Blog




                Time to invest
What areas will benefit?

Execution:
  Budget




                Time to invest
What areas will benefit?

Execution:




               ad-hoc
  Budget




             Community




                     Time to invest
What areas will benefit?

Execution:




                ad-hoc
  Budget




              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Execution:


                           Mobile App



                ad-hoc
  Budget




              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
                             Devices
                ad-hoc
  Budget




              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
                             Devices
                ad-hoc
  Budget




              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Execution:


                           Mobile App
                            Handheld
                             Devices
                ad-hoc
  Budget




              Community



                Live
                                  Live
             Streaming
                                Blogging


                         Time to invest
What areas will benefit?

Follow up:
  Budget




                Time to invest
What areas will benefit?

Follow up:




               ad-hoc
  Budget




             Community




                     Time to invest
What areas will benefit?

Follow up:




                ad-hoc
  Budget




              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Follow up:




                ad-hoc
  Budget




                                Blog
              Community



                Live
             Streaming



                         Time to invest
What areas will benefit?

Follow up:




                ad-hoc
  Budget




                                Blog
              Community



                Live
             Streaming



                         Time to invest
Nah, I don’t buy it!




Photo by http://www.flickr.com/photos/dave77459/411902967/
Some cases -1:
Some cases -1:




                 15 Events
Some cases -1:




                 15 Events
                 2 Months
Some cases -1:




                 15 Events
                 2 Months
                 ZERO Budget
Some cases -2:
Some cases -2:




                 202 Cities
Some cases -2:




                 202 Cities
                 $250K
Some cases -3:
Some cases -3:




                 No Doubt
Some cases -3:




                 No Doubt

                 Buy a ticket and get
                 the entire
                 discography
Some cases -3:




                 No Doubt

                 Buy a ticket and get
                 the entire
                 discography
Still not convinced?




Photo by http://www.flickr.com/photos/kenner/103437628/
Photo by http://www.flickr.com/photos/urbanmkr/2420876901/
Still Doubts?



Then Shoot the Questions!

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What I learned about Social Media & Events

Hinweis der Redaktion

  1. It’s a delicate matter. You need to understand what’s involved and how to move within the online world You need to take your time in understanding Or hire someone that does understand it
  2. I want you to focus on two Elements
  3. If you are trying to sell antiquate concepts, social media is not gonna help. If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. It’s actually gonna hit back.
  4. If you are trying to sell antiquate concepts, social media is not gonna help. If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. It’s actually gonna hit back.
  5. If you are trying to sell antiquate concepts, social media is not gonna help. If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. It’s actually gonna hit back.
  6. If you are trying to sell antiquate concepts, social media is not gonna help. If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. It’s actually gonna hit back.
  7. If you are trying to sell antiquate concepts, social media is not gonna help. If you take whatever you used to do and think that SM are an opportunity to capitalize, you are dead wrong. It’s actually gonna hit back.
  8. The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  9. The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  10. The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  11. The concept should be social in itself and present unique concepts worth talking about, as Seth Godin suggests
  12. - Unconference - Pecha Kucha - Backnetwork - Blog with 10K followers
  13. - Unconference - Pecha Kucha - Backnetwork - Blog with 10K followers
  14. - Unconference - Pecha Kucha - Backnetwork - Blog with 10K followers
  15. - Unconference - Pecha Kucha - Backnetwork - Blog with 10K followers