Presented at the 2008 O'Reilly Tools of Change for Publishing Conference (http://toc.oreilly.com)

1. What’s their secret? Business models for successful webpublications: 10 Dutch cases Erik Stevens, Phaff & Partners Antoine van den Berg, Next Level Tools of Change. February 11th 2008 © phaff & partners / next level

7. THE BASIC MODEL Tools of Change. February 11th 2008 © phaff & partners / next level

8. Tools of Change. February 11th 2008 © phaff & partners / next level Analytical Framework: Alex Osterwalder’s model Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

9. RESEARCH FINDINGS Tools of Change. February 11th 2008 © phaff & partners / next level

11. Tools of Change. February 11th 2008 © phaff & partners / next level Value Proposition Value Proposition Authority Authenticity Editorial Formula Community Space Stakeholders Brand Theme Core Capacities Partner Network Value Configuration Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

14. Tools of Change. February 11th 2008 © phaff & partners / next level Value Configuration Value Configuration Decentralised managed Fuzzy Continuous Simultaneous Prosuming Core Capacities Partner Network Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

16. Tools of Change. February 11th 2008 © phaff & partners / next level Partner Network Partner network Technology Open Source Experts / Bloggers Users Core Capacities Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

19. Tools of Change. February 11th 2008 © phaff & partners / next level Core Capacities Core Capacities Multi tasking Passion Technology Savvy Community management Experimentational Online marketing knowhow Knowledgable about getting traffic, interactivity and online selling Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

21. Tools of Change. February 11th 2008 © phaff & partners / next level Cost Structure Cost structure Low cost operations Flexible Small scale Core Capacities Partner Network Value Configuration Value Proposition Customer Relationship Distribution Channel Customer Segment Revenu Streams

23. Tools of Change. February 11th 2008 © phaff & partners / next level Customer Relationship Customer Relationship Interactive Co-creation Management of interest Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Distribution Channel Customer Segment Revenu Streams

25. Tools of Change. February 11th 2008 © phaff & partners / next level Analytical Framework: Alex Osterwalder’s model Distribution Channel Distribution Channels Multi channel Always everywhere Customer choice Push and Pull Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Customer Segment Revenu Streams

27. Tools of Change. February 11th 2008 © phaff & partners / next level Analytical Framework: Alex Osterwalder’s model Customer Segment Customer Segment Stakeholders Prosumers Passion Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Revenu Streams

29. Tools of Change. February 11th 2008 © phaff & partners / next level Analytical Framework: Alex Osterwalder’s model Revenu Streams Revenu Streams Ads (cpm) Subscriptions Transaction Commisions(CPL/CPS) Spin-offs (cross media & brandbuilding) Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment

30. Tools of Change. February 11th 2008 © phaff & partners / next level Analytical Framework: Alex Osterwalder’s model Core Capacities Partner Network Value Configuration Value Proposition Cost Structure Customer Relationship Distribution Channel Customer Segment Revenu Streams

31. VALUE PROPOSITION ELABORATED Tools of Change. February 11th 2008 © phaff & partners / next level

33. Effect – Reach matrix Tools of Change. February 11th 2008 © phaff & partners / next level Effect Reach L L H H Branding Communication CPM High rewards Content suppliers pay SUBSCRIPTIONS No proposition (yet) START / EXIT Transactional targets CPL/CPA/CTR

34. Effect – Reach matrix Tools of Change. February 11th 2008 © phaff & partners / next level Authority Authority & Authenticity General interest Non-theme Involvement: interaction Special interest: Thematic spin-offs Effect Reach L L H H

35. Effect – Reach matrix Tools of Change. February 11th 2008 © phaff & partners / next level Add user generated content and blogging Offer options for content from commercial stakeholders General interest Non-theme Involvement: interaction Special interest: Thematic spin-offs Effect Reach L L H H

37. Questions and Remarks ? Tools of Change. February 11th 2008 © phaff & partners / next level