Transformational Corporate Engagement
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This document discusses insights from a transformational corporate partnership between an organization and a corporate partner. It outlines relevant goals of increasing accountability, developing a highly skilled workforce, and establishing extraordinary leadership. Challenges addressed include improving a legacy brand image, investing significant needs, and scaling community engagement. The partnership defines mutually beneficial goals, demonstrates measurable impact, experiences the work meaningfully, solves business problems, and builds the partnership sustainably.
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Transformational Corporate Engagement
- 1. InsIghts froM transforMatIonal CorporatE partnErshIp UWsEM CorporatE assEts partnEr assEts Relevant Goals- Corporate Social Agenda for Change Responsibility — Alignment Transparent Measures $27.1M — & Accountability Investment Highly Skilled — gM network Workforce 30,000+ of Excellence Volunteer — Seven Turn-Around Leadership High Schools Extraordinary — Early Childhood Leadership Learning Communities gM Workforce Engagement Career Day Speakers — UWsEM STEM Internships & Externships CorporatE — ChallEngEs Leadership Development partnEr — Legacy Brand Image Food Drives/Bags ChallEngEs for Breaks — Bankruptcy Significant Investment — Needs Employee Morale — — Scaling Community Consumer Affinity Engagement InsIghts Demonstrate Measurable Impact • Experience the Work • Solve Business Problems • Build Partnership Copyright © 2011 Tammy Zonker, LLC, Fundraising Transformed. All Rights Reserved. w TammyZonker.com e tammy@tammyzonker.com c 260.438.9325
- 2. CrEatIng transforMatIonal CorporatE partnErshIp oUr CorporatE organIzatIonal partnEr assEts assEts Define mutually-beneficial partnership goals organIzatIon CorporatE partnEr naME hErE naME hErE oUr CorporatE organIzatIonal partnEr ChallEngEs ChallEngEs InsIghts How do we demonstrate measurable How could this corporate partner What business problems are we solving How do we honor and sustain this impact in our community? powerfully experience our work? for this corporate partner? partnership? Copyright © 2011 Tammy Zonker, LLC, Fundraising Transformed. All Rights Reserved. w TammyZonker.com e tammy@tammyzonker.com c 260.438.9325 To learn more, read McKinsey study Shaping the Future.