The document discusses why and how startups should utilize social media. It recommends that startups use social media to reach potential customers and influencers, build communities, answer questions from followers, and understand what people are saying about the startup. It advises startups to allocate time and resources to listen to conversations on social media and actively publish and respond on the channels where their target customers are present.

1. @GLFCEO : Presenting #SocialMedia 4 #StartUps

2. @GLFCEO : Why #StartUps should be using #SocialMedia?

3. @GLFCEO : 2 reach prospects, influencers, build communities!

4. @GLFCEO : 2 answer questions, respond…

5. @GLFCEO : 2 find out what ppl are saying …

6. @GLFCEO : Who should be doing it? – Everyone!

7. @GLFCEO : Publish social media policies/guidelines

8. @GLFCEO : http:// socialmediagovernance.com/policies.php - catalog

9. @GLFCEO : Allocate time/resources: 2 listen, publish, respond

10. @GLFCEO : Blog Tweet Digg Flickr Facebook LinkedIn Wave which?

11. @GLFCEO : Pick few channels with high density of your target cust

12. @GLFCEO : yes you still do some of traditional marketing!

13. @GLFCEO : major change:many2many CONVERSATIONS!

14. @GLFCEO : targeting still works: ppl, groups, pages, blogs..

15. @GLFCEO : listening is as important!

16. @GLFCEO : measure: start; progress; results – adjust as needed

17. @GLFCEO : use tools to listen, measure, manage

18. @GLFCEO : best time to start? Yesterday  !

19. @GLFCEO : [email_address] – Thank You!