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Levi Chapter 8
A bunch of definitions: power, social influence,
compliance, acceptance
 Some social psychology experiments: Asch and
Milgram
 How people influence each other and more
definitions: soft power and harsh power
 There’s a power cycle and interdependence wins
 Empower the people: the Saturn Model
 Assertiveness training is effective for groups and
a fun exercise!

Attempts to affect or change others
Ability to change beliefs, attitudes or
behaviors of others
Change in behavior due to social pressure but not
change in beliefs or attitudes
Change in both behaviors and attitudes
due to social pressure


Normative influence: desire to meet
expectations of others and be accepted



Informational influence: accept information
from others about a situation
Asch (1955): choose a line that is same as target line
• those alone rarely made errors
•when in group with members giving wrong answers, they gave wrong answers more often
•only 20% did not give in to group pressure


Informational, they must have
misunderstood the instructions



Normative, group would disapprove of them
for different answers



Nonconformists were rated as undesirable
members
Milgram (1974): participants asked to send electric shocks to learners
when they made a mistake
•65% continued to give shocks even at dangerous levels
•authority figure did not have power to reward or punish but still obtained
significant obedience from participants


Groups are like sheep
Personal (Soft Power)

Positional (Harsh Power)

Expert: has expertise

Legitimate: has authority

Referent: has admiration

Reward: has the reward

Information: has knowledge

Coercive: has the punishment

Personal

>

Positional
Social Influence Tactic

Definition

Strategy

*Rational Argument

Uses logical arguments

Cooperative

*Consultation

Seeks others in decision

Cooperative

*Inspirational appeals

Appeals to person’s ideals

Relies on emotion

Personal appeals

Uses loyalty

Direct, overt

Ingratiation

Uses flattery

Indirect, covert

Exchange

Offers favors

Relies on support

Pressure

Uses threats

Direct, overt

Legitimizing tactics

Claims authority

Direct, overt

Coalition tactics

Seeks aid of others to
increase power

Indirect, covert


People are manipulative
Power seeks more power

“All animals are equal, but
some are more equal.”
George Orwell, Animal Farm
Access leads to use

Self-esteem elevated

Target’s worth
diminished increasing
social distance

Belief of being in
control

Takes credit and views
target less worthy
Impacts trust and
communication
 Influenced by status
 Norms can equalize

Consistency
Self-confidence
Autonomy
Relationship to larger
group
 Provides alternative
perspective






The best teams have Kumbaya


In the workplace is the concept of shifting
“power and authority” from managers to
employees.



Workers have increase in motivation and job
satisfaction
Improvement noted in
 Customer service
 Quality
 “thru put”



Employers loose “control”
Managers are held accountable for final
output but they may be asked to relinquish
power to employees
 72% of supervisors believe empowerment is good

for the organization yet only 31% believe that it is
good for supervisors


Change the company structure so that
employees have more power on their jobs.
▪ If jobs are strongly controlled by organizational
procedures or if every little decision needs to be
approved by a superior, employees are unlikely to feel
empowered. Give them discretion at work.


Provide employees with access to information
about things that affect their work.
▪ When employees have the information they need to do
their jobs well and understand company goals, priorities,
and strategy, they are in a better position to feel
empowered.


Make sure that employees know how to
perform their jobs.
 This involves selecting the right people as well as

investing in continued training and development.


Do not take away employee power.
 If someone makes a decision, let it stand unless it

threatens the entire company. If management
undoes decisions made by employees on a regular
basis, employees will not believe in the sincerity of
the empowerment initiative.


Instill a climate of empowerment in which
managers do not routinely step in and take
over.
 Instead, believe in the power of employees to

make the most accurate decisions, as long as they
are equipped with the relevant facts and
resources.


Give the power to the people


Assertiveness is a skill and an attitude
PASSIVE (nonassertive)
- polite and deferential; avoids confrontation; refuses to take a stand;
- driven by insecurity, anxiety, fear
- goal: to gain approval and be liked

AGGRESSIVE
- forceful, critical, negative
- driven by anger, insecurity, distrust
- goal: to win (without compromise)

ASSERTIVE
- clear, confident and diplomatic communication (not emotional)
- driven by high self-esteem; respect and concern for both others and oneself
- goal: to find the best solution
STYLE

CHARACTERISTICS

IMPACT

UTILITY

(ON SELF AND OTHERS)

passive

- polite, deferential
- avoids confrontation
- refuses to take a stand

stress, resentment
-----------------------confusion, no respect

- dangerous/
emotional situations
- unequal status

aggressive

- forceful, critical, negative
- refuses to compromise
- focus is on winning

satisfaction
-----------------------resentment, withdrawal

- emergency situations
- an impasse
- unequal status

assertive

- clear, confident, open
- respects self and others
- focus on problem solving

satisfaction
-----------------------trust, communication

- MOST SITUATIONS
- equal status

(nonassertive)
The ASSERTIVE style
is most conducive to
effective teamwork

Assertiveness can be
encouraged by:
1) EQUALIZING
POWER among team
members
2) ASSERTIVENESS
TRAINING
 Active listening
 Positive recognition
 Clear expectations
 Saying “no”
 Assertive withdrawal


Encourage assertiveness












Levi, Daniel. Group Dynamics for Teams. 3rd ed. Thousand Oaks, California: Sage
Publications, 2007. 129-146. Print
"Social Influence Meme Apr 21 20:31 UTC." Memecrunch. Web. 20 Oct. 2013.
"Solomon Asch Experiment (1958)A Study of Conformity." Solomon Asch Study
Social Pressure Conformity Experiment Psychology. Web. 18 Oct. 2013.
The Exeter Blog » Milgram’s Obedience Experiment 50 Years On: The Banality of
Evil, or Working towards the Führer?" The Exeter Blog RSS. Web. 20 Oct. 2013.
"Appinions: The Science of Influence Marketing." Appinions Does Popularity Equal
Social Influence Comments. Web. 17 Oct. 2013.
"A Perfect World." - Archives, 2005, 193. Web. 20 Oct. 2013.
"MeshIP® Blog." MeshIP Blog. Web. 20 Oct. 2013.
"Quality Management 2.0 Blog." Quality 101: Employee Involvement and
Empowerment. Web. 20 Oct. 2013.
Fryer, Lashon. "The Definition of Employee Empowerment | EHow." EHow.
Demand Media, 09 June 2009. Web. 20 Oct. 2013.
“Expressing vs Acting Out Anger: Assertiveness." How To Lose Control and Gain
Emotional Freedom. Web. 19 Oct. 2013.
Teams: Choose your roles. Design a skit with examples of assertiveness
in a team member (italics):
Medical Team: attending, fellow, resident, student
Task: Discussing a case at rounds, medical student wants to have some
input but resident is trying to impress attending
Inter-professional team 1: Physician, Nurse, Social Worker, Physical
Therapist
Task: Patient has dementia and will need arrangements for chronic
care, social worker wants to make team aware that family has few
resources
Inter-professional team 2: Trauma Surgeon, ER physician, Trauma
Nurse, Laboratory Tech
Task: Team is meeting to improve patient safety in trauma ER, power
struggle between trauma surgeon and ER physician
Research Team: PI, Grad Student, Undergrad Student, Research
Technologist
Task: Team is meeting to decide how they will get research project
submitted by deadline, research tech feels overwhelmed

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Power and social influence, chapter 8

  • 2. A bunch of definitions: power, social influence, compliance, acceptance  Some social psychology experiments: Asch and Milgram  How people influence each other and more definitions: soft power and harsh power  There’s a power cycle and interdependence wins  Empower the people: the Saturn Model  Assertiveness training is effective for groups and a fun exercise! 
  • 3. Attempts to affect or change others
  • 4. Ability to change beliefs, attitudes or behaviors of others
  • 5.
  • 6. Change in behavior due to social pressure but not change in beliefs or attitudes
  • 7. Change in both behaviors and attitudes due to social pressure
  • 8.  Normative influence: desire to meet expectations of others and be accepted  Informational influence: accept information from others about a situation
  • 9. Asch (1955): choose a line that is same as target line • those alone rarely made errors •when in group with members giving wrong answers, they gave wrong answers more often •only 20% did not give in to group pressure
  • 10.  Informational, they must have misunderstood the instructions  Normative, group would disapprove of them for different answers  Nonconformists were rated as undesirable members
  • 11. Milgram (1974): participants asked to send electric shocks to learners when they made a mistake •65% continued to give shocks even at dangerous levels •authority figure did not have power to reward or punish but still obtained significant obedience from participants
  • 13. Personal (Soft Power) Positional (Harsh Power) Expert: has expertise Legitimate: has authority Referent: has admiration Reward: has the reward Information: has knowledge Coercive: has the punishment Personal > Positional
  • 14. Social Influence Tactic Definition Strategy *Rational Argument Uses logical arguments Cooperative *Consultation Seeks others in decision Cooperative *Inspirational appeals Appeals to person’s ideals Relies on emotion Personal appeals Uses loyalty Direct, overt Ingratiation Uses flattery Indirect, covert Exchange Offers favors Relies on support Pressure Uses threats Direct, overt Legitimizing tactics Claims authority Direct, overt Coalition tactics Seeks aid of others to increase power Indirect, covert
  • 16.
  • 17. Power seeks more power “All animals are equal, but some are more equal.” George Orwell, Animal Farm
  • 18. Access leads to use Self-esteem elevated Target’s worth diminished increasing social distance Belief of being in control Takes credit and views target less worthy
  • 19. Impacts trust and communication  Influenced by status  Norms can equalize 
  • 20. Consistency Self-confidence Autonomy Relationship to larger group  Provides alternative perspective    
  • 21.
  • 22.  The best teams have Kumbaya
  • 23.  In the workplace is the concept of shifting “power and authority” from managers to employees.
  • 24.   Workers have increase in motivation and job satisfaction Improvement noted in  Customer service  Quality  “thru put”
  • 25.   Employers loose “control” Managers are held accountable for final output but they may be asked to relinquish power to employees  72% of supervisors believe empowerment is good for the organization yet only 31% believe that it is good for supervisors
  • 26.  Change the company structure so that employees have more power on their jobs. ▪ If jobs are strongly controlled by organizational procedures or if every little decision needs to be approved by a superior, employees are unlikely to feel empowered. Give them discretion at work.
  • 27.  Provide employees with access to information about things that affect their work. ▪ When employees have the information they need to do their jobs well and understand company goals, priorities, and strategy, they are in a better position to feel empowered.
  • 28.  Make sure that employees know how to perform their jobs.  This involves selecting the right people as well as investing in continued training and development.
  • 29.  Do not take away employee power.  If someone makes a decision, let it stand unless it threatens the entire company. If management undoes decisions made by employees on a regular basis, employees will not believe in the sincerity of the empowerment initiative.
  • 30.  Instill a climate of empowerment in which managers do not routinely step in and take over.  Instead, believe in the power of employees to make the most accurate decisions, as long as they are equipped with the relevant facts and resources.
  • 31.
  • 32.  Give the power to the people
  • 33.  Assertiveness is a skill and an attitude
  • 34. PASSIVE (nonassertive) - polite and deferential; avoids confrontation; refuses to take a stand; - driven by insecurity, anxiety, fear - goal: to gain approval and be liked AGGRESSIVE - forceful, critical, negative - driven by anger, insecurity, distrust - goal: to win (without compromise) ASSERTIVE - clear, confident and diplomatic communication (not emotional) - driven by high self-esteem; respect and concern for both others and oneself - goal: to find the best solution
  • 35. STYLE CHARACTERISTICS IMPACT UTILITY (ON SELF AND OTHERS) passive - polite, deferential - avoids confrontation - refuses to take a stand stress, resentment -----------------------confusion, no respect - dangerous/ emotional situations - unequal status aggressive - forceful, critical, negative - refuses to compromise - focus is on winning satisfaction -----------------------resentment, withdrawal - emergency situations - an impasse - unequal status assertive - clear, confident, open - respects self and others - focus on problem solving satisfaction -----------------------trust, communication - MOST SITUATIONS - equal status (nonassertive)
  • 36. The ASSERTIVE style is most conducive to effective teamwork Assertiveness can be encouraged by: 1) EQUALIZING POWER among team members 2) ASSERTIVENESS TRAINING
  • 37.  Active listening  Positive recognition  Clear expectations  Saying “no”  Assertive withdrawal
  • 39.           Levi, Daniel. Group Dynamics for Teams. 3rd ed. Thousand Oaks, California: Sage Publications, 2007. 129-146. Print "Social Influence Meme Apr 21 20:31 UTC." Memecrunch. Web. 20 Oct. 2013. "Solomon Asch Experiment (1958)A Study of Conformity." Solomon Asch Study Social Pressure Conformity Experiment Psychology. Web. 18 Oct. 2013. The Exeter Blog » Milgram’s Obedience Experiment 50 Years On: The Banality of Evil, or Working towards the Führer?" The Exeter Blog RSS. Web. 20 Oct. 2013. "Appinions: The Science of Influence Marketing." Appinions Does Popularity Equal Social Influence Comments. Web. 17 Oct. 2013. "A Perfect World." - Archives, 2005, 193. Web. 20 Oct. 2013. "MeshIP® Blog." MeshIP Blog. Web. 20 Oct. 2013. "Quality Management 2.0 Blog." Quality 101: Employee Involvement and Empowerment. Web. 20 Oct. 2013. Fryer, Lashon. "The Definition of Employee Empowerment | EHow." EHow. Demand Media, 09 June 2009. Web. 20 Oct. 2013. “Expressing vs Acting Out Anger: Assertiveness." How To Lose Control and Gain Emotional Freedom. Web. 19 Oct. 2013.
  • 40. Teams: Choose your roles. Design a skit with examples of assertiveness in a team member (italics): Medical Team: attending, fellow, resident, student Task: Discussing a case at rounds, medical student wants to have some input but resident is trying to impress attending Inter-professional team 1: Physician, Nurse, Social Worker, Physical Therapist Task: Patient has dementia and will need arrangements for chronic care, social worker wants to make team aware that family has few resources Inter-professional team 2: Trauma Surgeon, ER physician, Trauma Nurse, Laboratory Tech Task: Team is meeting to improve patient safety in trauma ER, power struggle between trauma surgeon and ER physician Research Team: PI, Grad Student, Undergrad Student, Research Technologist Task: Team is meeting to decide how they will get research project submitted by deadline, research tech feels overwhelmed