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1
Innovation



             2
What’s Holding Us Back?


   Challenges for developers:             Challenges for labels/artists:

   1. Access to labels                    1. Inventing new products/services
   2. Licensing of content, doing deals   2. Finding the best tech partners
   3. Marketing of apps                   3. Managing the process efficiently




                                                                                3
Fostering Innovation - Sandbox




 Sandbox is available to developers,            Audio content and other assets are
 who sign up to T&Cs to enter                   made available in a secure,
                                                managed environment
 Developer works with brief and
 content to create apps                         May include a brief for an app to be
                                                developed




                                       Commercial apps for iOS,
                                       Android and web




                                                                               4
Content Available
               Audio         Videos           Imagery           Promo Assets     Web Tools

             2,000 tracks

            11,000 tracks

                                                                               Games
                                      86 image assets
            Full Catalogue    135     27 photo + illustration       26         Screensavers
                                                                               Audio flash player

                                                                               Vector logos
                                      11 Photo Sessions
            FullCatalogue     120     18 image albums               36         Wallpapers
                                                                               Layered artwork

                                      26 image assets                          Flash game
            Full Catalogue    180     57 photo assets               35         Web banners

                                      logos + poster
            Full Catalogue    32      23 photo assets               16
                                      logo, posters
            Full Catalogue    30      3 photosessions                6
                                      logos
            Full Catalogue    49      4photosessions                 9
                                      logos + alphabet
            Full Catalogue    31      3 photo assets                12
                                      38 photo assets
            Full Catalogue    27      logo                          11

                              23      26 photo assets
            Full Catalogue            logo                           9
                                      Logos, images,
                                      backgrounds, badges                                 5
Partnership Approach


   Role of developers:                   Role of EMI:

   1. Initial concept                    1. Provision of Content
   2. Engineering, product development   2. Input to concept, design etc
   3. Maintenance                        3. Clearance with rightsholders
                                         4. Marketing




                                                                           6
Key Partner




              Technical platform for sandbox


                  Intelligence on app trends


              Network of 10,000 developers




                                               7
Development Process

                            Between 2-6 months, depending on complexity of app




                     Developer   EMI & Partners            Developer             EMI & Partners
    Content made                                                                                  EMI publishes
                   responds with     review               creates app             review app
      available                                                                                    app on store
                      proposal     proposal




 Key Takeaway
 Collaborative process, with regular reviews


                                                                                                                  8
Revenue Splits Overview


      Developer and The Echo Nest                   All Rights Holders, inc Publishers




                  40% (most will go to Developer)    60%


Key Takeaways
A single framework deal with Echonest, split between tech and content
Deal fixed at 40:60 rev share
EMI takes on the task of rights clearance
EMI takes on the task of marketing the app
                                                                                         9
First Apps Coming Through The Process
                           Blue Note

                           Living Digital Box Set
                           Access to thousands of Blue Note
                           tracks
                           Subscription model




                           Now! Keyboard Game

                           Melody matching game
                           Player learns to play the tune
                           In app track purchase




                                                              10
11

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Open emi appside 6th march

  • 1. 1
  • 3. What’s Holding Us Back? Challenges for developers: Challenges for labels/artists: 1. Access to labels 1. Inventing new products/services 2. Licensing of content, doing deals 2. Finding the best tech partners 3. Marketing of apps 3. Managing the process efficiently 3
  • 4. Fostering Innovation - Sandbox Sandbox is available to developers, Audio content and other assets are who sign up to T&Cs to enter made available in a secure, managed environment Developer works with brief and content to create apps May include a brief for an app to be developed Commercial apps for iOS, Android and web 4
  • 5. Content Available Audio Videos Imagery Promo Assets Web Tools 2,000 tracks 11,000 tracks Games 86 image assets Full Catalogue 135 27 photo + illustration 26 Screensavers Audio flash player Vector logos 11 Photo Sessions FullCatalogue 120 18 image albums 36 Wallpapers Layered artwork 26 image assets Flash game Full Catalogue 180 57 photo assets 35 Web banners logos + poster Full Catalogue 32 23 photo assets 16 logo, posters Full Catalogue 30 3 photosessions 6 logos Full Catalogue 49 4photosessions 9 logos + alphabet Full Catalogue 31 3 photo assets 12 38 photo assets Full Catalogue 27 logo 11 23 26 photo assets Full Catalogue logo 9 Logos, images, backgrounds, badges 5
  • 6. Partnership Approach Role of developers: Role of EMI: 1. Initial concept 1. Provision of Content 2. Engineering, product development 2. Input to concept, design etc 3. Maintenance 3. Clearance with rightsholders 4. Marketing 6
  • 7. Key Partner Technical platform for sandbox Intelligence on app trends Network of 10,000 developers 7
  • 8. Development Process Between 2-6 months, depending on complexity of app Developer EMI & Partners Developer EMI & Partners Content made EMI publishes responds with review creates app review app available app on store proposal proposal Key Takeaway Collaborative process, with regular reviews 8
  • 9. Revenue Splits Overview Developer and The Echo Nest All Rights Holders, inc Publishers 40% (most will go to Developer) 60% Key Takeaways A single framework deal with Echonest, split between tech and content Deal fixed at 40:60 rev share EMI takes on the task of rights clearance EMI takes on the task of marketing the app 9
  • 10. First Apps Coming Through The Process Blue Note Living Digital Box Set Access to thousands of Blue Note tracks Subscription model Now! Keyboard Game Melody matching game Player learns to play the tune In app track purchase 10
  • 11. 11