Cultivation Theory Presentation for Comm 201

1. Who here watches
television?

2. Children do

4. Even
minions do

5. Do YOU?

6. What if I told you that
there was a theory
related to the watching
of television

7. Seriously?

8. Yes! It’s called the…..
Cultivation
Theory

9. It states that the amount
of television a person watches
effects that person’s behavior
and perceptions of society

10. Huh?

11. Basically television
can cause people to
behave and act
differently

12. It was invented by George Gerbner and Larry
Gross who derived the theory from research
relating to the cultivated effects of television to
its viewers

14. Well the type of television
YOU are watching
can effect the way
YOU act

17. However some scholars
feel the theory has more
to do with the effects rather
than the “who” or “what” is
being influenced

19. This is Fred.
Fred loves watching crime shows such as
CSI, NCIS,
Castle, and
Law and Order.

21. So to
conclude…

22. Always think about what
YOU watch on television
because it could relate to
how YOU act