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Presenter: Tiffany Hong
     2010/06/10
Outline
• Introduction
• Literature Review
Introduction

• Previously the websties which allow users
  have their own avatars used to hide the
  private information about users.
• In Facebook, everyone can open both their
  personal information and photos to pubilc.
• The main idea is to create an application of
  creating avatars implemeted in Facebook, and
  see how can users customize and interact with
  friends with this second self.
Introduction

• At present, there is no avatar mechensim on
  Facebook. Only in the social games(Farmville,
  Ameba Pico, Big City Life, etc.)have the
  function of creating avatars.
• In "My Avatar " , users can customize them,
  complete the given tasks, send gifts to friend
  and invite friends to play with.
Literature Review

• Avatars present a creative platform for
  identity construction in computer-mediated
  communication(Vasalou & Joinson, 2009.)
• Social networking designers integrated
  avatars for their identity expression across
  online applications including virtual
  environment, gaming and blogging(Vasalou &
  Joinson, 2009.))
Literature Review

• Avatars present a creative platform for identity
  construction in computer-mediated
  communication(Vasalou & Joinson, 2009.)
• Social networking designers integrated avatars for
  their identity expression across online applications
  including virtual environment, gaming and
  blogging(Vasalou & Joinson, 2009.)
• Provide users with variety of customizing items.
  Users can design their own avatars on their own
  preferences.
Literature Review

• Different contexts make users to create
  different styles of avatars:
  • Blogging: as an extension of users’ lives
  • Dating: more charming (taller or slimmer)
  • Gaming: male users would adapt a female identity
    to gain attention and assistance from other
    players.
Literature Review

• Taylor(2003) proposes that the context of
  communication as well as the type of avatar
  customization options can direct users to construct a
  particular appearance.
• The environment where the characters are put in
  affects how the avatars will look like (Boberg, Piippo
  & Ollila, 2008.)
• Design different scenarios (dating, meeting, sporting,
  etc.) into the tasks. Users can change their original
  looks cater to the tasks requested.
Literature Review

• Johnston and Thomas (1984) have noted that an
  animation character does not need to be realistic to
  convey an image of a feeling and thinking being.
• Smith (2000) argues that game avatars that are too
  realistic can actually limit the experimentation since
  they leave less room for imagination.
• As the mentioned above, the avatars design would
  be not so realistic style but cute.
Literature Review

• Culbertson lists some direct advantages to learners
  of using avatars:
   1. Motivate learners and have the ability for avatars to
      interact on the student’s schedule, as opposed to a
      human instructor’s limited availability.
   2. Can create interest and fun in learning.
   3. Can demostrate soft skills being important in
      business success.
   4. Can drive higher rates of learning and completion of
      subject.
Research Questions

• Culbertson
Game design - Functions

•   Customize
•   Tasks
•   Gifts
•   Invite friends
Game design - Customize

• Design different types of hair style, hair color, tops,
  bottoms, shoes and accessories for users creating
  their own style avatars.
• Af first users should create the avatars, then while
  doing the task with different scenario, they have to
  change their outfits and publish the result on their
  own wall for evaluations from other friends.
Game design - Tasks

• The tasks design are giving diverese context
  environments to users, and asking them to
  customize avatars which cater the requests.
• Task 1: Today you will have dating with your
  friends(with the scenario background.) What are you
  going to dress for this?
• While users finish their customizations for task 1,
  they should publish the avatars on Facebook wall for
  evaluation from friends.
Game design - Gifts

• Sometimes users don’t have the specific items for
  their task accomplishing, so other users can send
  gifts to them who need these items to help finishing
  the tasks.
• Users also can pulish the requests on their wall for
  help of items needs. Friends of them notice that then
  can send them the items as gifts.
• Users feel free to send friends gifts if they want.
Thank you!

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My avatar

  • 3. Introduction • Previously the websties which allow users have their own avatars used to hide the private information about users. • In Facebook, everyone can open both their personal information and photos to pubilc. • The main idea is to create an application of creating avatars implemeted in Facebook, and see how can users customize and interact with friends with this second self.
  • 4. Introduction • At present, there is no avatar mechensim on Facebook. Only in the social games(Farmville, Ameba Pico, Big City Life, etc.)have the function of creating avatars. • In "My Avatar " , users can customize them, complete the given tasks, send gifts to friend and invite friends to play with.
  • 5. Literature Review • Avatars present a creative platform for identity construction in computer-mediated communication(Vasalou & Joinson, 2009.) • Social networking designers integrated avatars for their identity expression across online applications including virtual environment, gaming and blogging(Vasalou & Joinson, 2009.))
  • 6. Literature Review • Avatars present a creative platform for identity construction in computer-mediated communication(Vasalou & Joinson, 2009.) • Social networking designers integrated avatars for their identity expression across online applications including virtual environment, gaming and blogging(Vasalou & Joinson, 2009.) • Provide users with variety of customizing items. Users can design their own avatars on their own preferences.
  • 7. Literature Review • Different contexts make users to create different styles of avatars: • Blogging: as an extension of users’ lives • Dating: more charming (taller or slimmer) • Gaming: male users would adapt a female identity to gain attention and assistance from other players.
  • 8. Literature Review • Taylor(2003) proposes that the context of communication as well as the type of avatar customization options can direct users to construct a particular appearance. • The environment where the characters are put in affects how the avatars will look like (Boberg, Piippo & Ollila, 2008.) • Design different scenarios (dating, meeting, sporting, etc.) into the tasks. Users can change their original looks cater to the tasks requested.
  • 9. Literature Review • Johnston and Thomas (1984) have noted that an animation character does not need to be realistic to convey an image of a feeling and thinking being. • Smith (2000) argues that game avatars that are too realistic can actually limit the experimentation since they leave less room for imagination. • As the mentioned above, the avatars design would be not so realistic style but cute.
  • 10. Literature Review • Culbertson lists some direct advantages to learners of using avatars: 1. Motivate learners and have the ability for avatars to interact on the student’s schedule, as opposed to a human instructor’s limited availability. 2. Can create interest and fun in learning. 3. Can demostrate soft skills being important in business success. 4. Can drive higher rates of learning and completion of subject.
  • 12. Game design - Functions • Customize • Tasks • Gifts • Invite friends
  • 13. Game design - Customize • Design different types of hair style, hair color, tops, bottoms, shoes and accessories for users creating their own style avatars. • Af first users should create the avatars, then while doing the task with different scenario, they have to change their outfits and publish the result on their own wall for evaluations from other friends.
  • 14. Game design - Tasks • The tasks design are giving diverese context environments to users, and asking them to customize avatars which cater the requests. • Task 1: Today you will have dating with your friends(with the scenario background.) What are you going to dress for this? • While users finish their customizations for task 1, they should publish the avatars on Facebook wall for evaluation from friends.
  • 15. Game design - Gifts • Sometimes users don’t have the specific items for their task accomplishing, so other users can send gifts to them who need these items to help finishing the tasks. • Users also can pulish the requests on their wall for help of items needs. Friends of them notice that then can send them the items as gifts. • Users feel free to send friends gifts if they want.