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THE BASICS OF FACEBOOK
   welcome to the 21st century
More than 800 million active users


Average user has 130 friends



More than 350 million active users currently
access Facebook through their mobile devices

Average user is connected to 80 community pages, groups and
events
How People Share Online
The Difference Between Profiles and Pages

A profile is for you

A page is for your business



A profile can only hold 5,000 friends

A page can have an unlimited amount of fans



You control who sees your profile

Everyone can see your business page
Reasons Your Business Needs A Facebook Page

People are searching for your services and products

Engage with current customers

Connect with potential customers

Promote other links, blog articles, etc.
Pages provide analytics


Pages are always publicly visible


Pages allow custom landing tabs

Facebook Ads


Contests
Questions To Ask

Is my audience on Facebook?

Why should people pay attention to me?

How can I add value?

What are my goals?

What does success look like to me?
The Best Type Of Advertisement?




    word of mouth
Need To Know

Promote your page
Be responsive



Don’t just talk about yourself
    Ask questions


Use promotions to generate traffic & build excitement
Consider targeted Ads to increase traffic and number of fans



It WILL take time
Building relationships and profit doesn’t happen overnight
Some Tips To Promote
Your Business On Facebook
Engagement


Events
Videos
Discussions
Photos
Blog Articles
Take Advantage Of Your Network

Email your opt-in mailing list

Include link in your
email signature

Introduce your page in a blog post

Make the Facebook logo
noticeable on your website
Three Things To Remember




   1. RELATIONSHIP

    2. RELATIONSHIP

        3. RELATIONSHIP
www.thumbprintmarketinggroup.com




thumbprintmkt                @thumbprintmkt

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The Basics of Facebook for Business

  • 1. THE BASICS OF FACEBOOK welcome to the 21st century
  • 2. More than 800 million active users Average user has 130 friends More than 350 million active users currently access Facebook through their mobile devices Average user is connected to 80 community pages, groups and events
  • 4. The Difference Between Profiles and Pages A profile is for you A page is for your business A profile can only hold 5,000 friends A page can have an unlimited amount of fans You control who sees your profile Everyone can see your business page
  • 5. Reasons Your Business Needs A Facebook Page People are searching for your services and products Engage with current customers Connect with potential customers Promote other links, blog articles, etc.
  • 6. Pages provide analytics Pages are always publicly visible Pages allow custom landing tabs Facebook Ads Contests
  • 7. Questions To Ask Is my audience on Facebook? Why should people pay attention to me? How can I add value? What are my goals? What does success look like to me?
  • 8. The Best Type Of Advertisement? word of mouth
  • 9. Need To Know Promote your page Be responsive Don’t just talk about yourself Ask questions Use promotions to generate traffic & build excitement Consider targeted Ads to increase traffic and number of fans It WILL take time Building relationships and profit doesn’t happen overnight
  • 10. Some Tips To Promote Your Business On Facebook
  • 12.
  • 13.
  • 14. Take Advantage Of Your Network Email your opt-in mailing list Include link in your email signature Introduce your page in a blog post Make the Facebook logo noticeable on your website
  • 15. Three Things To Remember 1. RELATIONSHIP 2. RELATIONSHIP 3. RELATIONSHIP

Hinweis der Redaktion

  1. If a business is trying to “friend” you on Facebook, RUN!