Presented by own Angie Schottmuller on April 26, 2013 as part of the Instant eTraining Social Media online certification course. Visuals are processed 60,000 times faster in the human brain than text. It's time to better leverage social networks for collecting and aggregating photos for your business! Learn the basics of Instragram, cases studies of diverse successes, tips for photo challenges, tools for analytics, and more!

1. Instagram &
Visual Marketing
Angie Schottmuller
Three Deep Marketing
@aschottmuller | @threedeep
#IETraining

2. Angie Schottmuller
@aschottmuller
Director, Interactive Strategic Marketing & Optimization
aschottmuller@threedeepmarketing.com
@aschottmuller | @threedeep
#IETraining

3. Three Deep Marketing
180 E 5th St, Suite 910, St Paul, MN 55101  (651) 789-7701
www.threedeepmarketing.com
WE'RE HIRING!
 Lead Generation
 Customer Acquisition
 Optimization (SEO/SMO/CRO)
@aschottmuller | @threedeep
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4. OUR CLIENTS...
@aschottmuller | @threedeep
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5. a.k.a. "IG"
@aschottmuller | @threedeep
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6. @aschottmuller | @threedeep
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7. @aschottmuller | @threedeep
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8. Instagram has over
100 MILLION
active monthly users.
Source: Instagram Press Page, April 2013
@aschottmuller | @threedeep
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9. 40+ MILLION
photos uploaded
DAILY
Source: Instagram Press Page, April 2013
@aschottmuller | @threedeep
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10. HOW INSTAGRAM WORKS
1. Get/Open the Instagram mobile app
2. Load a picture to share
3. Apply photo edits and filters
4. Add caption and location
5. Post to Instagram
6. Socialize!
(Share to other networks, add hashtags / engage users in comments)
@aschottmuller | @threedeep
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11. Loading a Picture...
Take a photo now ...OR...
select one from your photos.
Scale and crop
as desired.
@aschottmuller | @threedeep
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12. Easy Photo Editing
... rotate, border, blur edge, contrast, +19 filters!
@aschottmuller | @threedeep
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13. Why bother with
Image-Sharing for
business?
@aschottmuller | @threedeep
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14. Images are Better Than Words
"So easy... even
kids can do it!"
- Kindle Fire
@aschottmuller | @threedeep
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15. Photos Draw Eye Contact
Source: ThinkEyeTracking.com Study
@aschottmuller | @threedeep
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16. Authentic Photos Boost Conversion
95%
Increased
Conversion
Medalia Art increased engagement using photos of artists.
@aschottmuller | @threedeep
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17. 36%
of Shared
Twitter Links
Point to Images
Source: LTU Technologies Report, 2013
@aschottmuller | @threedeep
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18. Instagram vs. Pinterest
Instagram
(New images are photographed)
Pinterest
(Photos already exists on the Web)
Don't upload. Drive traffic to pages.
@aschottmuller | @threedeep
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19. Image Content Strategy
Do images you need
already exist on the
web?
@aschottmuller | @threedeep
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20. Image Content Strategy
...Or do you need help
capturing new photos?
@aschottmuller | @threedeep
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21. Gender is almost balanced (2/3 women) for Instagram.
Women are 5X more likely to use Pinterest.
@aschottmuller | @threedeep
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22. City-dwellers are almost 2X more likely
to use Instagram and Twitter.
Urban
Opportunities?
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Source: Pew Research Report 2013, Demographics of Social Media Users

23. Case Studies
Who has successfully used Instagram for business?
@aschottmuller | @threedeep
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24. @BenAndJerrys - #CaptureEuphoria
UGC Photos for Ads
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25. @BenAndJerrys - #BenAndJerrys
Product Photos
@aschottmuller | @threedeep
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26. @Audi - #Audi
Brand Positioning
@aschottmuller | @threedeep
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27. @DunkinDonuts - #DressDD
Brand Awareness / Impressions
@aschottmuller | @threedeep
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28. @RedBull - #GivesYouWings
Customer Lifestyle Celebration
@aschottmuller | @threedeep
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29. @GeneralElectric
- #AgentSmith #TheMatrix
Cross-Channel Promotion - TV/YouTube/IG
@aschottmuller | @threedeep
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30. @TheGarageInc
Customer Persona Engagement
@aschottmuller | @threedeep
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31. @TheGarageDogs
Extended Customer Persona Engagement
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32. @TonyHawk - #HawkHunt
Real-Life Fan Engagement
@aschottmuller | @threedeep
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33. @TonyHawk - #HawkHunt
Business Partnerships
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34. Instagram Tools
What tools can help me on my IG journey?
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35. Instagram Web Viewers
@Webstagram - http://web.stagram.com
@Statigram - http://statigram.com
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36. Instagram Analytics
Statigram.com
SimplyMeasured.com
@aschottmuller | @threedeep
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37. Twitter & Instagram
OLD DAYS....
AS OF DECEMBER 2012...
@aschottmuller | @threedeep
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38. Instagram in the Last 3 Months:
(since blocking embedded Twitter views)
35% Engagement
41% Followers
Source: SimplyMeasured Report, Feb 2013
@aschottmuller | @threedeep
#IETraining

39. Adjusted Photo Sharing Strategy
Upload images directly on Twitter.
Use Instagram when posting to Facebook.
@aschottmuller | @threedeep
#IETraining

40. Instagram iPhone App URL Hacks
Enter instagram:// followed by these parameters:
URL
OPENS
app
The Instagram app
camera
The camera
media?id=MEDIA_ID
Media with this ID
user?username=USERNAME
User with this username
location?id=LOCATION_ID
Location feed for this ID
tag?name=TAG
Tag feed for this tag
More cool tricks: http://bit.ly/instagramurlcommands
@aschottmuller | @threedeep
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41. Instagram iPhone App URL Hacks
@aschottmuller | @threedeep
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42. Instagram Photos @ Your Business/Event
@aschottmuller | @threedeep
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43. Instagram API
Power Tools
@aschottmuller | @threedeep
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44. Venueseen
@aschottmuller | @threedeep
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45. The Beat = Instagram + Google Street View
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46. The Beat -
http://bit.ly/instagramthebeat
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47. Curation
Nation
@aschottmuller | @threedeep
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48. IG Curation Masters
• @All_Shots - 42K
#all_shots >> #allshots_
• @IG_Captures - 14K
These accounts are
leaders in featuring others'
photos, hosting
challenges/contests and
more!
#ig_captures, #ig_captures_<theme>
• @Gang_Family - 15K
#gang_family, @/#gf_daily, @/#<theme>styles_gf, @/#gf_<location>
• @Most_Deserving - 10K
#most_deserving, @/#md_macro, @/#md_skyline, ...
• @Insta_Crew - 9K
#insta_crew, @/#ic_daily, @/#ic_<theme>
@aschottmuller | @threedeep
#IETraining

49. Watermarks used for Features
http://instagram.com/p/YV0ZPAleLO/
http://instagram.com/p/YLOoyjTeuy/
Tip: Mobile photo editing apps like PhotoWizard, PicsFrame, etc. are
#IETraining
used to add watermarks. @aschottmuller | @threedeep

50. Photo Challenges!
http://instagram.com/p/YX4zPDleA1/
http://instagram.com/p/YD4TPNzeuP/
@aschottmuller | @threedeep
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51. Photo Challenge Finalists
@aschottmuller | @threedeep
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52. Contest Voting - @All_Shots Example
In early 2013 Instagram
changed it's UI to only
display the most recent
135 comments. This
killed the collage method
of voting for A,B,C via
comments.
Now voting is done by
the most "Likes".
The usability change is
an
international/language
barrier pain-point.
@aschottmuller | @threedeep
http://instagram.com/p/YhswlTleAM/
#IETraining

53. Key Takeaways:
 Great for recruiting new photos
 Works for B2B, B2C, small/large, etc.
 Excellent for identifying advocates
(e.g. industry, brand, product, lifestyle)
 Easy APIs to integrate with other tactics
@aschottmuller | @threedeep
#IETraining

54. Embrace the Photo-Sharing Love!
@aschottmuller | @threedeep
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55. Questions?
At Three Deep, we truly "get-it" when it comes to social media strategy
and ROI. Please reach out if your business needs help defining a
strategy with measurable benefits to grow sales, reduce costs, and
improve satisfaction!
Angie Schottmuller
Director, Interactive Strategic Planning & Optimization
@aschottmuller
aschottmuller@threedeepmarketing.com
@aschottmuller | @threedeep
#IETraining