What are the five things every professional needs to do? Allen Blue, the founder of Linked-In says 1) Learning and Staying on the Cutting Edge; 2) Managing Your Career; 3) Doing the work; 4) Interacting with peers and colleagues; and Becoming a thought leader in your field. Tom Hood shows students examples from the CPA Profession about how social media tools can help jump start their careers in accounting.

1. 111
Social Media for CPA
Professionals
Student Edition
Presented by:
Tom Hood, CPA, CITP, CGMA
CEO
Maryland Association of CPAs
Business Learning institute

2. Tom Hood
• Named as fourth Most Influential in
Accounting by Accounting Today Magazine
• Top 150 Influencer by Linked-In
• Top 25 Influencers in Learning & HR by HR
Examiner
• Top 25 Public Accounting Thought Leaders
by CPA Practice Adviser
• Working on Learning Management with
AICPA/CPA2Biz, Cloud Curriculum,
Performance Management /XBRL,
Leadership & Generations
Tom Hood, CPA, CITP, CGMA
CEO
MACPA www.macpa.org
Business Learning Institute
(BLI) www.blionline.org
http://www.linkedin.com/in/tomhood/

3. Download today’s slides at …
www.SlideShare.net/thoodcpa

4. Our research methodology #MBSN
MACPA NewYoung Professional Network collaborating to identify issues

5. Top Seven Issues – 2012
1. Information overload (including accounting and tax
complexity)
2. Work / life balance
3. Generational issues and communications (including
upper management not sharing knowledge with the
younger generation)
4. Developing networking skills
5. Keeping up with technology -- especially the cloud
6. Finding career guidance
7. Understanding social media benefits
CPA Success blog post http://cpa.tc/1ef

6. Five
Things
Every
Professional
Needs
to
be
Good
At
1. Learning
and
staying
on
the
cu>ng
edge.
2. Managing
your
career
(yep,
you
have
to
take
charge
of
your
own
career).
3. Doing
the
work
(research,
producIvity,
communicaIon).
4. InteracIng
with
your
peers
and
colleagues.
5. Becoming
a
thought
leader
in
your
field.
-­‐
Allen
Blue
co-­‐founder
Linked-­‐In
hQp://lnkd.in/HghTcX

7. Keeping Up WithTechnology
http://www.macpa.org/blog/category/6/technology-social-media

8. MACPA s Journey
Tom
Bill

9. 34
MACPA’s Social Media Map
82,027 views
80,568 views
450 members
3,570 followers
1,251 connections
450 connections
Top 50 Business Blogs - 2011
Top Accounting
Blogs – 2009, 2010, 2011

10. Why
is
Twi)er
important?
Bill
Sheridan,
CAE
The
Business
Learning
Ins?tute
1. InformaIon
2. CiIzen
journalism
3. Customer
service
4. CommunicaIon
/
collaboraIon

11. Case
Studies
On
the
Cover
of
a
Magazine?
• BCG
&
Company
–
blogs,
twiQer
• Naden/Lean
–
blogs,
twiQer
• James
Carroll
–
facebook,
twiQer
• Morris
&
D’Angelo

13. Thought
Leadership

14. 35
Social
Media
Engages
&
Shares
Insights
The
twiQer
stream
from
AICPA
Leadership
Academy

15. Social
Media
connects
us
to
thought
leaders

16. Real
Time
Focus
Group
Example
of
using
TwiQer
to
get
immediate
real
Ime
feedback
for
this
preso

17. Advice
for
today

18. The
MarrioQ
Story
“Bill’s
blog
makes
me
feel
connected
to
the
organiza7on
in
a
way
I
had
not
felt
before.
I
feel
more
informed
and
closer
to
the
organiza7on
than
ever
before.”
–
from
a
MarrioQ
Finance
Team
member
during
an
MACPA
Professional
Issues
update
at
their
HQ
in
Bethesda,
MD
].
What
if
you
could
keep
your
organizaIon
informed
and
inspired
by
your
thoughts?

19. Three
authors
ReTweeted
this
blog
post
which
menIoned
their
books…
hQp://www.cpasuccess.com/2012/01/the-­‐top-­‐ten-­‐business-­‐books-­‐of-­‐2011.html

20. Featured
our
blog
post
http://dld.bz/agc8f
The
post
was
even
featured
in
an
accounIng
educator’s
“daily”
distributed
to
his
followers.

21. Social
Media
to
engage
&
connect
at
the
NE
CPE
conference
Another
example
of
using
social
media
to
engage
a
broader
audience.
In
this
case
I
used
twiQer
to
get
feedback
from
CPAs
about
the
use
of
social
media
in
learning.
It
also
informed
CPAs
about
the
NE
CPE
Conference
so
they
“heard”
that
we
were
working
hard
to
improve
the
learning
for
them.
The
followed
up
with
a
blog
post
about
the
event
and
got
more
engagement
with
comments
from
the
group.

22. TwiQer
during
the
event,
slideshare
&
blog
post-­‐event

23. It’s
Bigger
Than
You
Think
–
Social
OrganizaIons
From:
To:
Hierarchy
Network
Command
&
Control
Connect
&
Collaborate
Experience
Curve
CollaboraIon
Curve
Lecturer
Facilitator
Push
Pull

24. “In
a
period
of
rapid
change
and
increasing
complexity,
the
winners
are
going
to
be
the
people
who
can
LEARN
faster
than
the
rate
of
CHANGE
and
faster
than
their
COMPETITION.”
-­‐
Tom
Hood,
CPA.CITP.CGMA
7/15/13
T

25. Why
students
should
care
about
Social
Media
“In-­‐forming
is
the
individual
person's
analog
to
open-­‐sourcing,
outsourcing,
insourcing,
supply-­‐chaining,
and
offshoring.
Informing
is
the
ability
to
build
and
supply
your
own
personal
supply
chain—a
supply
chain
of
informa?on,
knowledge,
and
entertainment.
In-­‐
forming
is
about
self-­‐collabora?on—
becoming
your
own
self-­‐directed
and
self-­‐
empowered
researcher,
editor,
and
selector
of
entertainment.
–
Thomas
Friedman

26. Tom Hood, CPA.CITP
CEO
Maryland Association of CPAs
Business Learning Institute
(443) 632-2301
E-mail tom@macpa.org
Web http://www.macpa.org
Blog http://www.cpasuccess.com
Follow me on:
ü Twitter: http://www.Twitter.com/tomhood
ü LinkedIn: http://www.linkedin.com/in/tomhood
ü Facebook: http://www.facebook.com/thoodcpa
ü Google +:
https://plus.google.com/104372556333854919205
ü Slideshare: http://www.slideshare.net/thoodcpa
ü Youtube: http://www.youtube.com/thoodcpa
ü Second Life avatar name: Rocky Maddaloni