Social Networking Secrets for Salespeople as presented at the ASI Show in Dallas. Tips and targeted techniques to help salespeople (especially advertising specialty salespeople) maximize results from facebook, linkedin, twitter and youtube. The slides provide the outline, attend the keynote presentation at the New York ASI Show on May 6th to get the full benefit of the presentation.

1. Build Your Brand& Your Business With Social Networking Dale Denham, ASI

2. A Note About This Slide Share Presentation This is a very detailed presentation supported by significant additional information when presented live that provides the best experience. I invite you to enjoy this keynote presentation live in New York at the ASI Show May 6th at 8:30. Slide Share does NOT display transitions so many of the images supporting the content are removed. Some time after the New York Show, I will add audio to this presentation and make it available on slide share although many images will still be missing.

3. Simple Definition social networking = sharing/networking online

4. It’s not too late We Are Here You Will Be Here

5. #1 Reason Salespeople Should Use Social Networking Sites Warm Up Your Cold Calls

6. Warm Up Your Cold Calls 100 calls = 1 sale 1 in 10 calls get an appointment 1 out of 10 appointments gets a sale Social Networking + 10 calls = 1 sale 1 in 5 calls get an appointment 1 out of 2 appointments gets the sale

7. Benefit From Social Networking Stay in front of clients & prospects Know your clients/prospects better Identify unknown connections Find new prospects Branding Sales Fun

8. If Nothing Else… Improves your Google ranking

9. It Can Be Overwhelming These sites may be more valuable than your company website

10. These Sites May Be More Valuable Than Your Corporate Web Site

11. Facebook – Getting Started Set up a personal account Vanity URL Connect with family & friends Upload pictures Write on walls Read updates Have fun www.facebook.com/daledenham

12. Facebook For Business Personalor fan page? 3 potential reasons Personal life is personal Business is business Company vanity URL I limit fan pages

13. Connect With Business Connections Industry colleagues Staff Friendly clients All clients, past and future Use the friend finder tool Do NOT try to connect with people you don’t know on Facebook

14. Selling on Facebook DO NOT SELL ON FACEBOOK It’s about networking, NOT Selling

15. Networking On Facebook – Personal Focus Listen & observe What clients/prospects are doing Learn about families, interests & activities “What’s happening” Interesting pictures Kids Events

16. Networking On Facebook – Business Focus Status updates at tradeshows Upload pictures of new & cool products Exciting products with broad appeal Time your posts for maximum viewing

18. Age

19. Sex

20. Keywords

21. Workplace

23. LinkedIn The professional networking site 3 key purposes Expose credentials to customers Expose your entire network to you Find new customers

24. Why Be Active On LinkedIn Some people only connect with personal friends on Facebook Gives you a professional profile Referrals & introductions Prospecting Google Lots of users, you never know…

25. Getting Started With LinkedIn Upload your picture, bio and full resume Dedicate time to do this right Vanity URL Upload contacts Link to suppliers Ask people to endorse you Clients and vendors

26. Prospecting On LinkedIn Advanced search Getting contact names You may have connections

27. What To Do On LinkedIn Read/Post status updates Recommend people Often reciprocal Amazon reading list SlideShare Groups Prospecting

28. Twitter Big waste of time? Hardest to see benefit at first Microblogging = 140 characters

29. Why Tweet? Google Be informed Prospecting Prospects can connect with you As long as there is some reason Most other won’t try Spend the least time on thisuntil you are savvy with the others

30. Getting On Twitter Create your profile Keep SEO in mind Vanity URL Create a twitter background Free backgrounds available but you need a background with your logo and colors Follow @asicentral, @daledenham, @mashable, etc. Look who they follow & follow them too www.twitter.com/daledenham

31. Searching Use “hash” tags (#ASISHOW) Great for meeting people at events Search for keywords “Marketing &” location

32. Talking To Yourself Tweeting without followers is a lot like talking to yourself A chance someone will overhear you but it is not likely You need followers so your first job is to follow people

33. Followers Listen Post a few good tweets Follow a few smart people and RT them Follow people who follow you Tweeting not likely to bring you direct business Follow people you want to connect with

34. Twitter Success Story Single order from NPO in 2008 No reorders Could not get past gatekeeper Followed all her clients ReTweeted their tweets June 2009 got Direct Message Ordered $5k, $4k & working on $2k

35. Getting Aggressive On Twitter Offer free incentives when people follow you 1 good tweet could equal thousands of impressions

36. My Favorite Twitter Tools Tweetdeck Uber Twitter Tweepsearch.com

37. YouTube Create good videos Use good descriptive information for SEO Upload supplier videos Add your branding (with permission) SEO & storage for the average distributor Few will make videos that will go viral

38. Rules To Follow On All Sites Do not sell Be relevant & transparent Live as if your mom is watching Remember if you are mixing Don’t play games Don’t drink and post Have fun!

39. Other Tools Jigsaw.com – my favorite for getting detailed contact information Blogger.com – Easy blogging tool, good for SEO but also to expand on thoughts beyond 140 characters on twitter Ratepoint.com – email marketing and reputation management Bit.ly – Shorten long URL’s(especially valuable for twitter)

40. Measuring Success Website traffic Bit.ly link clicks Google analytics # friends/followers # retweets # of appointments Strength of relationships $ales

41. Key Points To Remember Personal &Business Mix Networking Not Selling Glean Personal Information Advertise On Facebook Prospect on LinkedIn Listen & Engage Google Ranking VanityURL Warm Up Cold Calls Have Fun

42. Get Started

43. $ales Focus On

44. Thank You www.twitter.com/daledenham www.linkedin.com/in/daledenham