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Build Your Brand&,[object Object],Your Business With ,[object Object],Social Networking,[object Object],Dale Denham, ASI,[object Object]
A Note About This Slide Share Presentation,[object Object],This is a very detailed presentation supported by,[object Object],significant additional information when presented live,[object Object],that provides the best experience. ,[object Object],I invite you to enjoy this keynote presentation live in New York at the ASI Show May 6th at 8:30.,[object Object],Slide Share does NOT display transitions so many of the images supporting the content are removed.,[object Object],Some time after the New York Show, I will add audio to ,[object Object],this presentation and make it available on slide share ,[object Object],although many images will still be missing.,[object Object]
Simple Definition,[object Object],social networking,[object Object],= ,[object Object],sharing/networking online,[object Object]
It’s not too late,[object Object],We Are Here,[object Object],You Will Be Here,[object Object]
#1 Reason Salespeople Should Use Social Networking Sites,[object Object],Warm Up Your Cold Calls,[object Object]
Warm Up Your Cold Calls,[object Object],100 calls = 1 sale,[object Object],1 in 10 calls get an appointment,[object Object],1 out of 10 appointments gets a sale,[object Object],Social Networking + 10 calls = 1 sale,[object Object],1 in 5 calls get an appointment ,[object Object],1 out of 2 appointments gets the sale,[object Object]
Benefit From Social Networking,[object Object],Stay in front of clients & prospects,[object Object],Know your clients/prospects better,[object Object],Identify unknown connections,[object Object],Find new prospects,[object Object],Branding,[object Object],Sales,[object Object],Fun ,[object Object]
If Nothing Else…,[object Object],Improves your Google ranking,[object Object]
It Can Be Overwhelming,[object Object],These sites may be more valuable than your company website,[object Object]
These Sites May Be More Valuable Than Your Corporate Web Site,[object Object]
Facebook – Getting Started,[object Object],Set up a personal account,[object Object],Vanity URL,[object Object],Connect with family & friends,[object Object],Upload pictures ,[object Object],Write on walls,[object Object],Read updates,[object Object],Have fun,[object Object],www.facebook.com/daledenham,[object Object]
Facebook For Business	,[object Object],Personalor fan page?,[object Object],3 potential reasons,[object Object],Personal life is personal,[object Object],Business is business,[object Object],Company vanity URL,[object Object],I limit fan pages,[object Object]
Connect With Business Connections,[object Object],Industry colleagues ,[object Object],Staff,[object Object],Friendly clients,[object Object],All clients, past and future,[object Object],Use the friend finder tool,[object Object],Do NOT try to connect with people you don’t know on Facebook,[object Object]
Selling on Facebook,[object Object],DO NOT SELL ON FACEBOOK,[object Object],It’s about networking, NOT Selling,[object Object]
Networking On Facebook – Personal Focus,[object Object],Listen & observe ,[object Object],What clients/prospects are doing,[object Object],Learn about families, interests & activities,[object Object],“What’s happening”,[object Object],Interesting pictures ,[object Object],Kids,[object Object],Events,[object Object]
Networking On Facebook – Business Focus,[object Object],Status updates at tradeshows,[object Object],Upload pictures of new & cool products,[object Object],Exciting products with broad appeal,[object Object],Time your posts for maximum viewing,[object Object]
Advertise on Facebook!,[object Object],As little as $1 a day,[object Object],Pay per click ,[object Object],Pay per impression,[object Object],Target your audience by,[object Object],[object Object]
Age
Sex
Keywords
Workplace
Languages,[object Object]
LinkedIn,[object Object],The professional networking site,[object Object],3 key purposes ,[object Object],Expose credentials to customers,[object Object],Expose your entire network to you,[object Object],Find new customers,[object Object]
Why Be Active On LinkedIn,[object Object],Some people only connect with personal friends on Facebook,[object Object],Gives you a professional profile,[object Object],Referrals & introductions,[object Object],Prospecting,[object Object],Google,[object Object],Lots of users, you never know…,[object Object]
Getting Started With LinkedIn,[object Object],Upload your picture, bio and full resume  ,[object Object],Dedicate time to do this right,[object Object],Vanity URL,[object Object],Upload contacts ,[object Object],Link to suppliers,[object Object],Ask people to endorse you ,[object Object],Clients and vendors,[object Object]
Prospecting On LinkedIn,[object Object],Advanced search ,[object Object],Getting contact names,[object Object],You may have connections,[object Object]
What To Do On LinkedIn,[object Object],Read/Post status updates,[object Object],Recommend people ,[object Object],Often reciprocal,[object Object],Amazon reading list,[object Object],SlideShare,[object Object],Groups,[object Object],Prospecting,[object Object]
Twitter,[object Object],Big waste of time?,[object Object],Hardest to see benefit at first,[object Object],Microblogging = 140 characters,[object Object]
Why Tweet?,[object Object],Google,[object Object],Be informed,[object Object],Prospecting ,[object Object],Prospects can connect with you ,[object Object],As long as there is some reason,[object Object],Most other won’t try,[object Object],Spend the least time on thisuntil you are savvy with the others,[object Object]
Getting On Twitter,[object Object],Create your profile ,[object Object],Keep SEO in mind,[object Object],Vanity URL,[object Object],Create a twitter background ,[object Object],Free backgrounds available but you need a background with your logo and colors,[object Object],Follow @asicentral, @daledenham, @mashable, etc.,[object Object],Look who they follow & follow them too,[object Object],www.twitter.com/daledenham,[object Object]
Searching,[object Object],Use “hash” tags (#ASISHOW),[object Object],Great for meeting people at events,[object Object],Search for keywords,[object Object],“Marketing &” location,[object Object]
Talking To Yourself,[object Object],Tweeting without followers is a lot like talking to yourself,[object Object],A chance someone will overhear you but it is not likely,[object Object],You need followers so your first job is to follow people,[object Object]
Followers,[object Object],Listen,[object Object],Post a few good tweets,[object Object],Follow a few smart people and RT them,[object Object],Follow people who follow you,[object Object],Tweeting not likely to bring you direct business,[object Object],Follow people you want to connect with,[object Object]
Twitter Success Story,[object Object],Single order from NPO in 2008 ,[object Object],No reorders,[object Object],Could not get past gatekeeper,[object Object],Followed all her clients ,[object Object],ReTweeted their tweets,[object Object],June 2009 got Direct Message,[object Object],Ordered $5k, $4k & working on $2k,[object Object]
Getting Aggressive On Twitter,[object Object],Offer free incentives when people follow you ,[object Object],1 good tweet could equal thousands of impressions ,[object Object]
My Favorite Twitter Tools,[object Object],Tweetdeck,[object Object],Uber Twitter,[object Object],Tweepsearch.com,[object Object]
YouTube,[object Object],Create good videos,[object Object],Use good descriptive information for SEO,[object Object],Upload supplier videos,[object Object],Add your branding (with permission),[object Object],SEO & storage for the average distributor ,[object Object],Few will make videos that will go viral,[object Object]
Rules To Follow On All Sites,[object Object],Do not sell,[object Object],Be relevant & transparent,[object Object],Live as if your mom is watching,[object Object],Remember if you are mixing,[object Object],Don’t play games,[object Object],Don’t drink and post,[object Object],Have fun!,[object Object]
Other Tools,[object Object],Jigsaw.com – my favorite for getting detailed contact information,[object Object],Blogger.com – Easy blogging tool, good for SEO but also to expand on thoughts beyond 140 characters on twitter,[object Object],Ratepoint.com – email marketing and reputation management,[object Object],Bit.ly – Shorten long URL’s(especially valuable for twitter),[object Object]
Measuring Success,[object Object],Website traffic ,[object Object],Bit.ly link clicks,[object Object],Google analytics,[object Object],# friends/followers,[object Object],# retweets,[object Object],# of appointments,[object Object],Strength of relationships,[object Object],$ales,[object Object]

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Social Networking For Sales People -- Dallas Keynote

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