1. 87% of employees deem
sustainability important in
their employers; but only 48%
of employees consider the
Companies they serve to be
“green.”
75%ofemployeessaidtheywouldchange
theirdailyroutinetobe“green”inexchangeforsmallincentivesfromtheiremployer.
Having a “green employer” is
least important to workers
24 & under, surprising given
Gen Y’s relative social
consiousness.
58% of employees consider
themselves energy conscious
& want to actively participate
in choosing company
sustainability initiatives.
Employeesratethese“green
benefits”fromemployersmostdesired:
1.work-from-homeprograms
2.hybridcarpurchaseincentive
3.publictransportationsubsidy
BrandedStrategies
Data Sources: Ipsos Mori Survey, Tanberg, WJS, TheLadders, CIPD, US Labor Market Survey
Infographic Created For Earth Day 2013: BrandedStrategies.Com
Oneeasy“green”solutiontoimplement:
Whilemailedlettersmaybeanicetouchin
personalcorrespondence,awhopping78%
ofemployees saytheyprefermessagesfrom
prospectiveemployersviaemail.
Themostcommongreen
initiativewiththelowest
employeeadoptionrate
arenon-desksideoffice
recyclingprograms.
Switching to online applications & digital resumes
not only scores higher candidate experience
marks, but saves paper & office space! The average
18” file cabinet holds over 120k resumes, but that’s just
4 GB of cloud space.
What’sthemostcomplainedabout
sustainabilitymeasureatwork?
48%said“Low-flow”toilets,resulting
intheneedformultipleflushes.