Building Social Communities "IRL"
•Als PPTX, PDF herunterladen•
2 gefällt mir•366 views
Building Social Communities Presentation for #TalentNet Live unConference at JCPenney's HQ in Frisco, Texas.
Empfohlen
Weitere ähnliche Inhalte
Ähnlich wie Building Social Communities "IRL"
Ähnlich wie Building Social Communities "IRL" (20)
Mehr von Crystal Miller Lay
Mehr von Crystal Miller Lay (11)
Kürzlich hochgeladen
Kürzlich hochgeladen (20)
Building Social Communities "IRL"
- 2. I Am... TalentNet M3TalentConsulting.com BeyondSocial DovetailHR www.TheOneCrystal.com
- 3. AGENDA 1 What is Community? 2 Success of Community 3 Building the Community 4 Launch Community 5 Maintaining the Community
- 4. WHAT IS COMMUNITY?? 3 Defining Characteristics: Common Interests, 360 Conversation; Consistent 2 Interaction AKA: Social Community, Talent Community 1 Definition: It’s a virtual place where people with similar charateristics gather on a regular basis.
- 5. COMMUNITY EXAMPLES BLOG 1 BULLETIN BOARD / NING NETWORK 2 FACEBOOK 3 TWITTER 4 LINKEDIN 5
- 6. COMMUNITY EXAMPLES INSTAGRAM 6 PINTEREST 7 FOURSQUARE 8 CHATROOM 9 DRUPAL, OWN COMMUNITY SITE 10
- 7. COMMUNITY SUCCESS 3 INTERACTION 2 MEMBERS 1 CONTENT
- 8. Success Factors: Why Build It? 1 3 5 Strengthen SEO CRM Your Brand 2 4 6 Value-Add for Money Competitive Your Target Peer Pressure Group/Users
- 9. It’s Really Just One Thing: The Value of Visibility
- 10. It’s Also Just One Thing For Users: Value
- 11. If Your Community Were Having a Conversation About Your Company/Brand…. What Would Be Said?
- 13. BUILDING BLOCKS: What Does it Take?? • Commitment • Strategy • Content • Members
- 14. NEW OR EXISTING? Your first option is to build a community from scratch. This is going to take a higher commitment of time & money. 1 Second option is to join/use an exisiting community to share your message. 2 Third option is to use an existing platform to create a micro-site or channel to cultivate your own community. 3
- 15. BUILDING A COMMUNITY FB T MOST USED SOCIAL 100 MILLION ACTIVE USERS 1 NETWORKING SITE ON THE PLANET 1 Over 50% Log In Daily 50 Million Users Log in daily 2 2 30 BILLION Pieces of Content Over 185,185 Tweets PER 3 Shared Monthly 3 SECOND; 1.6 BILLION Tweets EVERY DAY EASILY ACCESSIBLE - Mobile, EASILY ACCESSIBLE - Mobile, 4 Computer, Tablet – Diverse Use 4 Computer, Tablet - Hashtagged
- 16. Build Your Pyramid • 1 - Creator • 10 - Commentators • 100 - Lurkers • 1000 – Strangers (Pull ‘em in)
- 17. EXTERNAL SIGNS OF SUCCESS MEMBERS HAVE SENSE OF OWNERSHIP 1 SHARED HISTORY 2 RITUALS OR “REGULARLY SCHEDULED PROGRAMMING” 3
- 19. LAUNCHING THE COMMUNITY 3 INTERACTION 2 MEMBERS 1 CONTENT
- 20. Content & Champions 1st
- 21. AGENDA 1 USE THE SOCIAL STRAT PLAN YOU CREATED DURING BUILDING PHASE Have 30 PIECES of VARIED Content Before You Launch 2 3 Start Small. Grow. Evolve. Learn As You Go. 4 5 Ask For Feedback. Have. Patience. 6
- 22. ONLY TWO FACTORS FOR LAUNCH SUCCESS HERE: USABILITY 1 USER EXPERIENCE 2
- 23. AGENDA LAUNCH SCHEDULE: BETA-PHASE / SOFT-LAUNCH 1 IDENTIFY “ROLE-MODEL USERS” 2 COLLEAGUES 3 FRIENDS POWER-USERS 4
- 24. AGENDA 1 WELCOME NEW MEMBERS 2 BE PRESENT YOURSELF NEW CONTENT 3 4 QUALITY CONTROL & GUARDING BEHAVIOR REWARDS & RECOGNITION 5
- 25. LAUNCHING THE COMMUNITY 3 MOVING FROM COMMENTATOR TO CREATOR 2 MOVING FROM LURKER TO 1 PARTICIPANT MOVING FROM STRANGER TO LURKER
- 26. I Am... TalentNet M3TalentConsulting.com BeyondSocial DovetailHR www.TheOneCrystal.com