“Medium, Message, and Mutation.” Exploring (some) principles of Evolutionary Theory applied to (some) communication technology, this will be a discussion on how our capture and creation of the Human Story has in fact affected the Human Story. In other words, a fanciful tale linking interactive stories, community building, and digital behaviour through the progression from cave drawings to ink to printing press to typewriter to the smartphone and beyond. Michael has 15 years of experience in Europe and North America as a strategist and creative leader of integrated digital marketing, interactive TV, mobile, social media, and retail campaigns for global brands such as Nike, Jordan Brand, Unilever, Microsoft, and Starbucks. His arrival accompanies Invoke Labs, a separate incubation company that focuses on developing products.

1. the preamble

4. EXCITED?

5. $10,499,994

7. Also From
Portland

8. JUST DO IT.

9. Story
Message
We can tell a
of enough
interest
that it serves as
a vehicle for a
of
significant meaning

11. STORY:
BO was amazing at everything.
MESSAGE:
Don’t be archetyped. Don’t be
defined. Just Fucking do it.

12. “in spite of everything, I still
believe that people are really
good at heart.”

13. Story:
Achievement.
Message:
Affinity and empathy.

14. Story:
COol Old Guy.
Message:
Aspire to have
a legacy.

15. “the only alternative is to understand everything
that is going on, and counter and neutralize it
as much
as possible, turn off as many
buttons as you can, I am
resolutely opposed to all
innovation, all change,
but i am determined to
understand what’s
happening because
i don’t choose to
sit and let THE
juggernaut
roll over me.

16. Medium, Message,
Mutation

18. sentient
beings
meta-tool use
CAUSE AND EFFECT
ABILITY TO OBSERVE

20. SO what actually
goes into a
successful story?

21. FIRST, Authoring Tools
and a Surface

24. AN Audience

25. collaboration

26. great ideas, and a way to fuel the expression of those ideas.
Creative ideas

27. all joking and social faux pas aside, I’ve always considered american psycho to
be a great example of the notion of Mcluhan’s medium and message. the book

28. interactivity

30. Fumito Ueda,
Shadow of the colossus Director:
“My Way of Cruelty”

31. Movement

32. Movement
"We are...asking every Negro to stay off the buses Monday in protest of the
arrest and trial ... You can afford to stay out of school for one day. If you
work, take a cab, or walk. But please, children and grown-ups, don't ride
the bus at all on Monday. Please stay off the buses Monday."
- distribution: 35,000 Leaflets
December 5, 1955, Women’s POlitical Council,
Montgomery Alabama

33. Movement

35. Movement

36. TECHNOLOGY

37. TECHnology
as medium

38. technology as message

39. And what exactly
is my story?

40. IT started here...

41. Years Before
they Came
along

43. Years Before
they Came
along
pop. 4,702

44. Years Before
they Came
along

45. Years Before
they Came
along

48. And unbeknownst to the soliders, my opa had a radio
in the basement of his house, to communicate with
the NBS - the dutch resistance, and the allies

49. and i always try to think about what it would have
been like in those times, when i hear those stories.

53. where
f(AWARENESS) = (KNOWLEDGE)*(MANY)
(KNOWLEDGE)*(MANY) > (KNOWLEDGE)*(FEW)
technology
Facilitated By

54. But
That’s
far
too easy
to say,
you say?

55. ALWAYS
ON?

56. SLACKTIVISM

57. LACKTIVISM

58. >
LACKTIVISM?
SLACKTIVISM

59. IS a Byproduct of
SLACKTIVISM
the medium

60. the medium
is changing

61. the medium
is changing
Speed Relevance context

62. Speed Relevance context

63. We’ve been on
a march

64. IT’s like One many
big Games.

65. Too Much
Friction

66. Gaming psychology. It’s a crazy thing. (go into some of the reward/return ratio stuff in the gamasutra
article, andthat link I posted.). Removing friction for desired outcomes... maybe talk about analong
telephones and how people always gave up on calling me... 3398!
Image of old telephone to reinforce the notion of friction.
Not Enough
Friction

68. Synecdoche
simultaneous understanding

69. Synecdoche
simultaneous understanding

70. powerful
stories

73. What’s Your
Story?
What’s your
message?