The first step to lure a backer towards your campaign can be taken with the product images. There isn’t an alternative to that and if you compare the whole scenario with the physical world, you’d see that it’s all the same. All of us do window shopping and I can say with confidence that it’s possibly the most important step taken towards making a purchase. Sometimes the color seems amazing or maybe the way it’s displayed. We don’t bother to know about it’s features unless that first glance attracts us towards the product. That’s exactly what happens on the web too! We don’t tend to read the product description unless those images are attractive enough to win our hearts. So you can very well understand clumsy product images will never work for your crowdfunding campaign. Given the kind of powerful smartphones and photography tools we have today, taking that best shot of your product isn’t that difficult anymore.