Colin Smith - Manager at the Customer Experience Company Proven strategies and tools are hard to access 600 million internet users including over 220 million active online shoppers who spend more money than any other online shoppers in the world. An overview of business opportunities available in China for marketers. A presentation from the China Digital Marketing & Social Media Summit held on the 24th of October 2013.

2. Colin Smith
Manager at the Customer Experience Company

3. Repackaging, Repositioning and
Reinventing for the Chinese Market

4. Repackaging
Chinese consumers prefer DETAIL in analysing their
websites
TESTING is crucial in marketing your brand to a new
market
Make use of CHINESE CHARACTERS
REDESIGN and REWRITE content
….don’t just translate it

7. Repositioning
Customers will change their reading sources before
they change their reading behaviour
The way customers read is fundamental
Family is now a key factor in a businesses
repositioning strategy

10. Reinventing
Select products that SUIT the
Chinese market
TAILOR the overall branding to
ADAPT to the Chinese context

11. The traditional rules of marketing still
apply in China
TALK to your customers
TAILOR to your customers
TEST with your customers