Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.

1. Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics PRSA Gulfstream Meeting @michaelgustman Michael @TenGoldenRules.com 561-620-9121

2. Agenda PPC Strategies and Tactics SEO Strategies and Tactics Advanced Strategies, Tips and Tools

3. Sponsored Links ‘PPC’ Search Engine Marketing

4. Free Search “PR” ‘Natural’ or ‘Organic’

5. ‘I know half of my Advertising is wasted… I just don’t know which half’ JohnWanamaker

6. With Pay Per Click You Can Measure ROI…to the penny

7. Pay Per Click Sponsored Link Position #2

8. Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny

9. How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com

10. Step 1 – Set Up Ad Groups

11. Step 1 - Set Daily Budget!Set CPC on AdWords and Content

12. Step 2 – Select Keywords Brainstorm, Site search, Analytics, SpyFu

13. Step 2 – Write Ad Copy

14. Test 3-4 Ads

15. Step 3 – Set up Conversion Tracking

16. Step 3 – Test Landing PagesLanding Page Performance + 44%

17. Step 4 - Test TacticsLocal, Checkout & Phone Numbers

18. Step 5 - Rinse and RepeatSales Funnel Testing, Analysis

19. Ten Leading Search Marketing Strategies and Tactics 1-5 = Pay Per Click Set up Campaign, Ad Groups, Daily Budget! Select Keywords and write Ad Copy (test 3-4 ads at a time) Set up Conversion Tracking and test landing pages Keyword insertion, Phone Number Trick, Google Checkout Analyze, Test, Rinse and Repeat

20. The Ten Leading Natural Search Engine Optimization Strategies and Tactics “Read Your Prospects’ Minds”

21. Natural Search Engine Optimization # 1 – Do Your Research

23. Alexa Rank #2

24. Alexa Rank 192,423

25. Google Page Rank 5/10

26. SEMRush finds 199 results on the first two pages of Google

27. # 2 – Website Build Basics Google Can’t Read Flash (very well)

28. # 2 – Add Meta Tags to Your Site (View > Source)

29. # 2 – Website Build Basics No Flash Websites HTML with Flash or Animation is OK Site Map Link Clean Links for Spiders to Follow Meta Tags

30. # 3 – Content is King 5,050 Pages Indexed “Read” by Google

31. Target 250-1000 words on each page on your website

32. # 4 – Keyword Research

33. # 5 – Build Links TO your Website

34. Links from Clients and Vendors

35. Links from Associations and Organizations

36. Links from Priority Paid Directories

37. Links from Free Directories

38. Online Press Releases

39. Blogs

40. Article Syndication

41. Web 2.0 Links

42. The Ten Leading Natural Search Engine Optimization Strategies and Tactics Do your Research Website Build Basics Content is King Keyword Research Build Links to Your Site

43. What is TenGoldenRules.com? Marketing Consultants Drive more visits to your site Convert the visits to sales Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR