Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
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Michael Gustman of TenGoldenRules.com presents the Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics at the PRSA Event on June 19 in Palm Beach, FL.
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Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics
- 1. Ten Leading Pay Per Click And Natural Search Engine Optimization Strategies and Tactics PRSA Gulfstream Meeting @michaelgustman Michael @TenGoldenRules.com 561-620-9121
- 2. Agenda PPC Strategies and Tactics SEO Strategies and Tactics Advanced Strategies, Tips and Tools
- 3. Sponsored Links ‘PPC’ Search Engine Marketing
- 4. Free Search “PR” ‘Natural’ or ‘Organic’
- 5. ‘I know half of my Advertising is wasted… I just don’t know which half’ JohnWanamaker
- 6. With Pay Per Click You Can Measure ROI…to the penny
- 7. Pay Per Click Sponsored Link Position #2
- 8. Pay Per Click – Measure the Cost Per Click and Cost Per Lead (Conversion) to the Penny
- 9. How to get started with Pay Per ClickStep 1 – Set Up Campaignhttp://adwords.google.com
- 10. Step 1 – Set Up Ad Groups
- 11. Step 1 - Set Daily Budget!Set CPC on AdWords and Content
- 12. Step 2 – Select Keywords Brainstorm, Site search, Analytics, SpyFu
- 13. Step 2 – Write Ad Copy
- 14. Test 3-4 Ads
- 15. Step 3 – Set up Conversion Tracking
- 16. Step 3 – Test Landing PagesLanding Page Performance + 44%
- 17. Step 4 - Test TacticsLocal, Checkout & Phone Numbers
- 18. Step 5 - Rinse and RepeatSales Funnel Testing, Analysis
- 19. Ten Leading Search Marketing Strategies and Tactics 1-5 = Pay Per Click Set up Campaign, Ad Groups, Daily Budget! Select Keywords and write Ad Copy (test 3-4 ads at a time) Set up Conversion Tracking and test landing pages Keyword insertion, Phone Number Trick, Google Checkout Analyze, Test, Rinse and Repeat
- 20. The Ten Leading Natural Search Engine Optimization Strategies and Tactics “Read Your Prospects’ Minds”
- 21. Natural Search Engine Optimization # 1 – Do Your Research
- 23. Alexa Rank #2
- 25. Google Page Rank 5/10
- 26. SEMRush finds 199 results on the first two pages of Google
- 27. # 2 – Website Build Basics Google Can’t Read Flash (very well)
- 28. # 2 – Add Meta Tags to Your Site (View > Source)
- 29. # 2 – Website Build Basics No Flash Websites HTML with Flash or Animation is OK Site Map Link Clean Links for Spiders to Follow Meta Tags
- 30. # 3 – Content is King 5,050 Pages Indexed “Read” by Google
- 31. Target 250-1000 words on each page on your website
- 32. # 4 – Keyword Research
- 33. # 5 – Build Links TO your Website
- 34. Links from Clients and Vendors
- 35. Links from Associations and Organizations
- 36. Links from Priority Paid Directories
- 37. Links from Free Directories
- 39. Blogs
- 41. Web 2.0 Links
- 42. The Ten Leading Natural Search Engine Optimization Strategies and Tactics Do your Research Website Build Basics Content is King Keyword Research Build Links to Your Site
- 43. What is TenGoldenRules.com? Marketing Consultants Drive more visits to your site Convert the visits to sales Strategy, Creative, Search, Landing Pages, Affiliate Management, Blogs, Optimized PR