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Oracle big data and rtd v5
1.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.1 권영혁 한국오라클유한회사 빅데이터로 미래 예측분석: RTD로 과거 빅데이터 분석을 미래 예측으로 Endeca RTD
2.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.2 Agenda Data, Data, Data and Big Data Value와 Analytics의 진화 오라클의 Business Analytics RTD
3.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.3 90%Of the World’s Data 2 Years Has Been Created in the Last Data, Data, Data
4.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.4 50X Estimated to Grow 2020 And That Data is By
5.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.5 695,000 Status updates 510,040 Comments 2,000,000 Search Queries 204,166,667 Emails 571 New Websites Social Data Generated Every Minute
6.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.6 Internet Of Things 2012: 9 Billion Devices Connected to Internet 2020: 50 Billion (More than Population of Earth) Devices Connected to Internet
7.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.7 VELOCITYVOLUME VARIETY is realized with 빅데이터: 4 V’s
8.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.8 Business Analytics의 Innovation Descriptive Analytics What Happened? Predictive Analytics What will happen? 차세대 BI: Predictive Analytics 전통 BI: Descriptive Analytics 느림 정형 및 비정형 정보정형화된 정보 빠름 정보의 다양성 비즈니스변화
9.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.9 9 IT혁신: 기업 경쟁력은 어디에 있는가? 기간운영시스템 (프로세스혁신, 자동화) - ERP, SCM, CRM, HCM - 경영관리시스템 (변화 와 통찰력, 개선) - EPM, BI - 시간 $$$ 경쟁력
10.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.10 오라클의 빅데이터 플랫폼 ANALYZE DECIDE ACQUIRE ORGANIZE DISCOVER VISUALIZE STREAM
11.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.11 오라클의 빅데이터 솔루션 Oracle ExalyticsInfiniBand Oracle Real-Time Decisions Oracle Big Data Appliance Oracle Exadata InfiniBand Acquire Organize Analyze Decide Discover Endeca Information Discovery Oracle Big Data Connectors CEP
12.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.12 Full Stack and Application Know-how Engineered System: Lower Cost/Risk and Extreme Performance Application: BI Application Big Data Full Solution 왜 Oracle인가?
13.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.13 CIO PRIORITY FOR 2013 ANALYTICS Source: September 2011, IDC #230022, Volume 1, Business Analytics Solutions: Market Analysis Source: Gartner 2012 Worldwide Survey of More Than 2,300 CIOs Survey Shows CIOs are Using Technology to "Amplify" Enterprise BUSINESS ANALYTICS MARKET LEADER
14.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.14 Oracle Complete Business Analytics Solution Complete, Open, Integrate Integrated Analytic Applications Any Data, Any Source Full Range of Analytics On Premise, On Cloud, On Mobile
15.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.15
16.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.16 Remember That Infamous Quote? There are known knowns. These are things we know that we know. There are known unknowns. That is to say, there are things that we know we don't know. But there are also unknown unknowns. These are things we don't know we don't know! Donald Rumsfeld, Feb. 12 2002 Department of Defense News Briefing
17.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.17 Can RTD help? We need to know the things we don’t know we don’t know
18.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.18 RTD in Production with multi-channel environment • Service Processes • Service Treatments Optimization • Customer Retention Programs • Call Center Optimization • Risk and Fraud Analysis Enhancement • Operational Processes • Maintenance Recommendations • Operational Process Optimization • Marketing Processes • Interactive Marketing Personalization • Customer Experience Optimization • Next Best Action • A/B and Multivariate Testing • Content Personalization • Sales Processes • Customer Acquisition Targeting • Cross Sell/Up Sell • eMail Targeting and Personalization Web BranchCall Center Social Media Mobile One Single Business Intelligence Platform for Multiple Decision Management Use Cases
19.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.19 What is Real-Time Decisions (RTD)? Platform to: optimise a business process by making accurate decisions in real-time using the most up to date information consistently and in large volumes learn from all available data and events to automatically improve all future decisions Real-Time Decisions LearningManagementDecisions RightNow Contact CenterExperience TM RightNow SocialExperience TM RightNow WebExperience TM Intent Guide Web / Mobile Self-Service Chat / Co-Browse Email Management Self-Service Facebook Support Community Innovation Community Social Monitor DynamicAgent Desktop Customer Feedback, Outreach, Analytics RightNow Engage TM App Builder, Knowledge Foundation, Natural Language Search, Mission CriticalOperations
20.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.20 LearnDecideMonitor RTD How does RTD optimise a business process? Process Intelligence - Insights • Monitors process steps • Uses context plus other available data • Provides real-time process analytics • Learns from process events • Fully automated modelling – no wait time Process Optimisation - Actions • Makes optimised decisions within process • No time lag as decisions are real-time • Continuously improves decisions over time • Outcome of decisions captured for learning = "close the loop" • Automatically adapts to any changes RTD makes optimised decision RTD monitors key process steps RTD learns based on feedback
21.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.21 Oracle Real Time Decisions Benefits – Enables closed loop process optimization in context of business process execution – Quantifiable and tangible ROI Unique Features – Enterprise Decision Management Framework for real time, historic & predictive data – Self-Learning predictive models, rules, test & control, goal driven – Integrates with BI Foundation Suite, Oracle Advanced Analytics, Oracle Apps, bespoke applications Automated Decisions with Self-Learning CHOICES / ASSETS Real-Time Context & Data Predictive Modeling σ Performance Goals Decisions Insight & Forecast Self-Learning Loop Real-Time Recommendations
22.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.22 Action Modeling Requires a Decision Framework Rules & Predictive Models Real-time Context + Historical Data Choices / Assets Decisions Performance Goals Insight & Foresights Closed-Loop Learning Rules + predictive analytics + closed loop learning • Define what is “best” based on multiple and competing business priorities • Automatically predict and learn based on feedback to continuously improve results RTD Self Learning Optimized Recommendations + BI Reports Automated Decisions with Self-Learning
23.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.23 Example use cases Customer Experience Multi Channel Marketing Intelligent Process Optimisation Risk & Fraud Analytics Big Data Analytics
24.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.24 Example: Inbound Event Real-time Deployment in Call Center Advisor Decision (Choices) Models / Scoring Rules Performance Goals Contact Center 상담원 화면 (고객별 Customized Screen) Contact Center 상담원이 Event List 중 우선순위를 고려하여 선택/상담 실행 Event에 대한 Offer 제시 고객의 Event Offer 반응 (수락 여부 등) Feedback 고객에 해당하는 Event 제공 (우선순위 높은 Event부터 List- up) Event별 Offer 제공 고객의 Event Offer 반응 입력 Real-time 이벤트 (Contact 이벤트 포함) 적용 고객의 반응 (Likelihood of Acceptance) 및 마케팅목표에 따른 Offer 우선순위 조정 (Predictive Modeling) 마케팅 목표에 따른 이벤트 우선순위 결정 지원 (Modeling) In-bound Call RTD 업무 Process 예 )고객관리 Event • 해지고객 재약정 시기 도래 시 재가입 유치 • 이탈고객 Win-Back • 타사 커플 고객 유치 • 인터넷 약정만료 해지방어 • 결합 만료 시 결합상품 해지방어 • 스마트폰/패드 고객 인터넷 이용 감소 시 해지방어 • 타사 집중도 높은 고객 이탈방지 • 다량 요금제 가입유도 • 자녀 부가서비스 사용 시 TV유치
25.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.25 Example: Real-time Web Marketing 웹 채널에서 고객별 Customized Offer를 제시하고, Click 등 고객 반응을 기반으로 Next Action을 제시하는 실시간 웹 마케팅이 가능 Advisor Decision (Choices) Models / Scoring Rules Performance GoalsRTD Section Click & Navigation (거절 시) Alternative Offer 제시 업무 Process 웹 인입 (Log in) 첫 화면 My Page에 Customized Offer 제공 Offer에 대한 반응 및 Click 정보 Feedback 해당 Section의 특정 항목과 연관된 Click 정보 기반의 Customized offer 제공 해당 Section과 연관된 고객 정보 기반의 Customized offer 제공
26.
Copyright © 2012,
Oracle and/or its affiliates. All rights reserved.26 RTD Learning Graph Automated Discovery for Big Data Learn Domain Specific RTD Learning Graph Billions of business events Hundreds of RTD Learning Models
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Oracle and/or its affiliates. All rights reserved.27 RTD Learn As You Go (LAYGO) Applications Automated Discovery for Big Data RTD for predictive discovery automation • Business can discover predictive drivers within very large data sets • Business can discover relationships across data domains Learning immediacy and interactivity • Business can ask ad-hoc questions to the “Learning Graph” Learn & Act • Predictive models can be used for discovery- reporting and / or decision making • No dependency on statisticians as model lifecycle is fully automated Creation – Validation – Updates – Recycling RTD automatically identifies predictive drivers of business events
28.
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Oracle and/or its affiliates. All rights reserved.28 Oracle Exalytics InfiniBand RTD Decisions RTD and Big Data Oracle Big Data Appliance InfiniBand Acquire Organize & Discover Analyze Decide CEP RTD Learning Models Oracle Exadata Optimize LAYGO
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Oracle and/or its affiliates. All rights reserved.29
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