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Using Social Media in Library
          Settings
          CAROLYN FOOTE
LIBRARY AS COMMUNITY
       BUILDER
     http://vimeo.com/28718679
OPENING THE
CONVERSATION
BRANDING
stories

unexpected

concrete

credible

emotions

stories

                  Chip and Dan Heath: Made to Stick
THE WHY

• 73% of teens and 72% of young   • http://www.pewinternet.org/Reports/2010/
                                    Social-Media-and-Young-Adults.asp
  adults use social networking.     http://chicagodesign.tumblr.com/post/
                                    4773053404/social-network-statistics-2011

• 40% of adults 30 and older

• Favorite sites: 73% of adults
  with profiles use Facebook,
  14% Linkedin

• Twitter--Age groups
  3-12; 4%
  13-17; 14%
  18-34; 45%
  35-49; 24%
THE HOW
BLOGS
 A TOUR
GETTING STARTED

• Posterous


• Tumblr


• Blogspot


• Edublogs
USING TWITTER FOR
    PUBLICITY




http://twitter.com/whslibraryrocks
USING TWITTER FOR
    ADVOCACY
USING TWITTER HASHTAGS

                 #hashtag
CROWDSOURCING
TWITTER LISTS
UTILIZING FACEBOOK
FACEBOOK GROUPS
YOUTUBE




http://www.youtube.com/user/geekthelibrary
SHARING PATRON
  EXPERIENCE
INVITING USER COMMENT




wallwisher, corkboard.me, polls
FOURSQUARE




http://www.davidleeking.com/2010/02/01/foursquare-and-libraries-definitely-
something-there/

Getting started http://lib20.pbworks.com/w/page/23665837/foursquare
YES, BUT...




         flickr: Guillaume Lemoine


Social media policies
MY NETWORKS


Carolyn Foote

thewhslibrary.edublogs.org

futura.edublogs.org

@technolibrary on twitter, delicious, slideshare

@whslibraryrocks on twitter

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