Survey of mid-market businesses on Big Data adoption. Slide shows one of the important reasons deploying Big Data projects - Improving Operations. For more details: www.techaisle.com

1. Mid-Market Big Data Adoption Mindset: Improving Operations
Mid-market businesses are also considering big data analytics as an important initiative to help them
improve operational efficiencies
Survey of 3360 mid-market (100-2500 employee) businesses
Improving Operations
Improving Productivity: by identifying data levers that contribute
to improved productivity by delivering applications and
information to users transparently and without the user seeking
such information
Enabling faster path to innovation & product development: by
identifying choke points that cause bottlenecks in innovation
process through analysis of feedback data, communication data,
customer inputs and sales field information
Identifying Cost culprits in operational processes: Corner offices
are continuously worried about reducing operational costs but
most decisions are made either through experience or
recommendations or “gut” feeling, big data analytics provides an
excellent opportunity to identify areas that will adversely effect
the profitability of business
Improve Customer experiences: Not only can digital data help
mid-market businesses in generating new revenues but it can also
help in identifying customer pain points, their positives and
negatives to deliver superior customer experiences
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